Adspeak

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Adspeak

Adweek

12 episodes

1 month ago

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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All content for Adspeak is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

Episodes (12/12)

Adspeak

Mark Read Is Out. Now What?

WPP’s CEO is on his way out, with no clear successor in place. Mark Read inherited a holding company in crisis, and the company is still in crisis. We unpack his legacy and what the future holds for the ad giant.

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4 weeks ago

29 minutes 14 seconds

Adspeak

Adalytics vs. the Industry

Adalytics has become the industry's most polarizing watchdog, praised for its transparency crusade—and sued for it. We unpack how its research is shaking up ad tech and whether the company can survive its own impact.

Guest: Kendra Barnett, ADWEEK senior tech reporter

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1 month ago

28 minutes 11 seconds

Adspeak

Holding Company Succession

The power struggle among ad giants has never been fiercer. Publicis has surged ahead, WPP is wobbling, and Omnicom is making a massive play by plotting a historic merger with IPG. Ryan Joe and Alison Weissbrot unpack the drama behind the consolidation frenzy reshaping Madison Avenue.

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1 month ago

31 minutes 20 seconds

Adspeak

Every Story’s an Ad Now

Batman’s selling insurance. Sally is unreasonably excited about mayonnaise. Morpheus has more than a few chip flavors to offer. Welcome to Warner Bros. Discovery’s Storyverse – where your favorite characters become the face of your household products. On this episode of Adspeak, Editor in Chief Ryan Joe and Deputy Editor Bill Bradley unpack the strategy, risks, and ripple effects of turning every story and every beloved character into a sales channel.

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1 month ago

30 minutes 24 seconds

Adspeak

Dark Times at the LA Times

Can billionaires save journalism—or are they accelerating its collapse? ADWEEK’s Mark Stenberg reports on how Patrick Soon-Shiong’s hands-on management of the Los Angeles Times sparked internal chaos, subscriber losses, and advertiser backlash. With insights from Janice Min, we explore what this case says about the future of legacy media.

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1 month ago

38 minutes 25 seconds

Adspeak

Women's Sports Is Rewriting the Playbook

Women’s sports aren’t “having a moment” – they are the moment. Sue Bird saw it coming. Now, with NIL deals, $2 billion media rights contracts, and brands pumping in sponsorship dollars, the playbook is changing fast. This episode features trailblazers who've helped turn women's sports into an audience magnet, including WNBA legend Bird, Ally Financial CMO Andrea Brimmer, and Google global marketing director Kate Johnson. We'll unpack how women’s leagues became one of the hottest growth stories in sports marketing, why fan engagement is off the charts, and why smart brands are getting in before it’s too expensive to play.

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2 months ago

30 minutes 19 seconds

Adspeak

Miami Nice

Possible began as an upstart industry event with yachts, sun, and a surprise Elon Musk cameo. But in just three years, it’s become a legitimate power center for senior marketers. In this episode, host Ryan Joe speaks with industry veteran Lou Paskalis and ADWEEK senior reporter Kendra Barnett about the Miami-based conference's rapid expansion, the business done in hotel hallways, and how Possible might reshape the global event calendar—including Cannes itself.

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2 months ago

23 minutes 37 seconds

Adspeak

Antitrust and Google’s Adtech Alphabet Soup

Google comfortably controls over 25% of the $303 billion ad market in the U.S. That will probably look very different in five year's time. This episode unpacks Google's adtech antitrust violations, explaining the tangled path that led us here and what it means for the industry, plus Google itself as it faces looming threats of a break up. Experts join us to make sense of the acronyms and intrigue behind digital advertising’s biggest shake-up yet. Let’s dive straight into Google’s adtech alphabet soup.

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2 months ago

21 minutes 8 seconds

Adspeak

Walmart: Always Low Prices, Except on Ads

Retail media is a major growth area for digital marketing, and retailers like Walmart, Target, and Instacart and making huge investments to grow their ad selling businesses. But with that growth comes outsized expectations. This year, Walmart in particular has been clawing for bigger ad commitments from the companies that sell in its stores — up to 25% more from the previous year. And that’s a problem because it’s not always clear if these ads really perform. In this episode, we look at the damned-if-you-do, damned-if-you-don’t dichotomy as retail media has its financial growth spurt.

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2 months ago

19 minutes 23 seconds

Adspeak

Madwell CEO Chris Sojka’s Mad Salvation Plan

In this exclusive 1:1, Madwell CEO Chris Sojka speaks with ADWEEK editor in chief Ryan Joe about the controversial investments he’s made, the investments he’s making, and how he hopes it’ll all bring Madwell back. From the $17.5 million private jet to a mysterious theme park “exercise” in Texas, Sojka reveals how he hopes to bring Madwell back after two turbulent years.

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3 months ago

32 minutes 40 seconds

Adspeak

Inside Madwell's Mayhem

Madwell, a Brooklyn-based indie agency, once was known for punching above its weight. Its impressive client roster includes big brands like Verizon Visible, e.l.f. Cosmetics, and Branca.

But in 2023, the agency became embroiled in financial and cultural trouble under the leadership of CEO Chris Sojka, and staffers tell ADWEEK they’ve struggled with “dictatorial” leadership and severely delayed paychecks.

In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness.

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3 months ago

34 minutes 3 seconds

Adspeak

Introducing Adspeak from ADWEEK

Love it or hate it, advertising is the ultimate broker of power and influence in the world today. Adspeak, hosted by Adweek editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people and companies that shape how we view the world, the products we buy, and the entertainment we enjoy.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

1 minute 7 seconds