It's been a year since we last recorded season 1, and the environment in ecommerce and the world, in general, has changed significantly. 

In 2022 the economy faced many challenges that affected e-commerce in particular. The main issue is inflation, which increases prices for goods and services, making people rethink spending on non-essential products. The current economic environment has presented many challenges for ecommerce businesses, making it more important than ever to have a robust strategy for acquiring new customers and a solid plan for customer retention.

Throughout the season, we will explore various acquisition channels, including social media, B2B, and email marketing, and discuss sustainable growth strategies such as retaining existing customers, diversifying revenue streams, and building strong brand loyalty. We've got an incredible lineup of e-commerce specialists, industry leaders like Shopify and Centra and successful brand founders and CEOs from all over the world.

Welcome to season 2 of yaylive, the loyalty podcast for DTC brands!