Episode 11 of season 2 welcomes Jordan Philip who is part of the sales team at We Make Websites, a globally recognised Shopify Plus Agency that builds amazing shopping experiences. In parallel, Jordan combined his passion for golf and entrepreneurship to fund his DTC brand Fuze Golfwear.
In this episode, Jordan guides us through the unsexy side of e-commerce and the challenges and opportunities that modern brands face:
✔️ Automation is not the solution to your operational problems. First, you need to learn how to optimise and streamline operations for maximum efficiency and growth
✔️ Collect and analyse returns and inventory data to optimise processes and boost performance
✔️ Loyalty programs require a big investment of time and resources. If you plan on building one, the Shopify App Store might have the solution you’re looking for
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Episode 10 of season 2 welcomes one of Sweden’s most recognised names in the e-commerce space, Moon-Suck Song. He is the visionary founder of Panagora, a trailblazing e-commerce agency he co-founded over 20 years ago. He is a seasoned force in the DTC space in Europe and Asia, and his passion drives him to empower brands and guide them towards unparalleled success.
Tune in to learn:
✔️ How carving a unique niche can help you grow globally: what is a subculture brand and how to create one
✔️ Cross-border e-commerce: effective operational management, inventory, returns, and logistics are vital to support a sustainable global success
✔️ Unlock the power of the Korean market, a trendsetter and door to the APAC region.
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Episode 9 of yaylive welcomes Kousha and Ben, the founders of Ninepine an athleisure and activewear founded in 2019 with Swedish and Australian roots. The label specialises in functional, technical activewear with a minimalistic and contemporary look, where aesthetics meet technical sensibilities.
In under three years, Ben and Kousha have managed to grow Ninepine to a multi-million € revenue brand that sells worldwide. Want to know the most incredible fact? They run it all by themselves.
In this episode, the founders reveal their secrets to exponential growth with just a team of two and how they've managed to scale their brand internationally without losing control. Tune in to:
✔️ Learn how they used automation to significantly improve their efficiency, lower expenses, and expand their brand worldwide.
✔️ Explore the strategies they used to achieve rapid business growth whilst staying in control and avoiding financial risks
✔️ Discover how they use data to improve their operations and achieve the best results
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Episode 8 of yaylive welcomes Mikko Rekola, Chief Evangelist at Woolman, a leading e-commerce agency that helps brands build and optimize their online store.
With over a decade of experience in digital marketing and business development, Mikko has made a name for himself in the e-commerce industry. He has captivated audiences at renowned events like Shoptalk and the prestigious DTCx Talks, where he shares his knowledge to empower direct-to-consumer brands in optimizing their online stores.
This episode explores how brands can make a positive impact at every stage of their product's life cycle. From production to consumption and all the way through the post-purchase journey.
🎧 Tune in to learn:
✅ Sustainability and profitability go hand in hand — how to create a plan that prioritises both equally
✅ Building customer loyalty through well-designed programs and exclusive perks
✅ The potential of returns: turning challenges into tremendous possibilities
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Episode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.
In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back.
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Episode 6 of Season 2 welcoms Johan Munk, CEO of Polarn O. Pyret. He has over 25 years of experience in e-commerce and a very diverse profile. He has worked in management, sales, marketing and global expansion departments in international retail and wholesale companies like Esprit, H&M and New Look.
He's the current CEO of Polarn O. Pryet, a Swedish brand for baby and childrenswear that started in 1976 with the goal of making clothes that let kids be kids.
Popularly known as PoP, the brand has been named Sweden's greenest clothing brand every year since 2011 and is deeply committed to the sustainability and durability of its products. From its focus on using eco-friendly materials to its second-hand store, Johan and his team at Polarn O. Pyret are dedicated to positively impacting the environment.
In this episode, we will deep dive into sustainability and everything it entails; from product production, communication, customer experience and brand growth. There's no better way to learn about this subject than from Sweden's Greenest brand in the clothing category for 12 consecutive years.
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Episode 5 of Season 2 welcomes Henrik Fabrin, CEO and Co-Founder of Certainly, a conversational AI for digital commerce that helps brands sell better by helping their customers through the customer journey.
Henrik is an AI specialist and a popular keynote speaker on a national and worldwide scale, where he provides his expertise and thoughts on the most recent developments and best practices in ecom and AI. Further than speaking at conferences, his expertise and knowledge are helpful in politics; Henrik is an adviser to the Danish government on AI and digitisation. In this episode, we will dive deep into the world of chatbots and the impact they can have on a business. To tie it back to the main topic of this podcast, loyalty, we will discuss the impact of conversational AI on brand experience and customer loyalty.
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Episode 3 of Season 2 welcomes Susanne Holmsäter, Nordics Country Lead at Shopify, the leading e-commerce platform for online stores and retail point-of-sale systems.
Susanne has many years of experience in marketing, PR and e-commerce, working with top Swedish e-commerce SaaS companies such as Tic Tail before their acquisition in 2018 by Shopify.
With Susanne, we explore the e-commerce space in Sweden and the Nordics and look into how local brands can aim for global domination with Shopify. We will also take a deep dive into the role of customer loyalty in this new era of e-commerce and how betting on loyalty can benefit brands in the long run. Last but not least, we also discuss the importance of merging physical and online retail to scale a brand.
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Episode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy.
Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies.
As a brand, driving revenue is certainly one of your primary goals. While there are various strategies to achieve this, one effective method is by leveraging UGC.
By incorporating user-generated content into your marketing strategy, your brand can cultivate a community-driven engagement approach, which makes it more friendly, raw, and authentic. This fresh approach creates a deeper connection with your audience and fosters a sense of community amongst your customers, which in turn, drives loyalty and repeat business.
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Episode 2 of Season 2 welcomes Martin Jensen, CEO of Centra, a headless commerce platform for fashion & lifestyle brands. Founded in 2016, Centra strongly focuses on the Nordics and is scaling internationally.
In this episode, Martin provides a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally.
By starting with building the brand locally and using a hybrid approach that includes B2B sales and direct sales, brands can use customer data to inform their global expansion strategies. The key is implementing the right strategy, technology, and partnerships to support a seamless online shopping experience that incorporates multi-currency options, recognisable payment methods, and efficient shipping and returns processes.
With eCommerce, any brand can launch operations internationally, but the real challenge lies in growing sales effectively and efficiently.
Tune in to learn more about the beauty and complexities of scaling a brand globally in the digital age.
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Episode 1 of Season 2 welcomes Jonas Skommevik, CEO of Grandpa, a Swedish brand that goes beyond the concept of a store.
Jonas has an amazing track record in ecommerce, with over a decade of experience working in different positions at well-known international brand WESC, followed by taking on as Head of Sales at Happy Socks and, later on, founding his own brand, DePalma Workwear. In 2021, he took the helm at Grandpa to carry the brand to new heights and expand it globally.
We will squeeze out his knowledge in ecommerce sales, his experience as a brand founder and his current CEO role to dive into the most exciting and relevant topics in the industry, including sustainability, scaling a brand globally, and the secrets to building a strong, loyal customer for long-term success.
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It's been a year since we last recorded season 1, and the environment in ecommerce and the world, in general, has changed significantly.
In 2022 the economy faced many challenges that affected e-commerce in particular. The main issue is inflation, which increases prices for goods and services, making people rethink spending on non-essential products. The current economic environment has presented many challenges for ecommerce businesses, making it more important than ever to have a robust strategy for acquiring new customers and a solid plan for customer retention.
Throughout the season, we will explore various acquisition channels, including social media, B2B, and email marketing, and discuss sustainable growth strategies such as retaining existing customers, diversifying revenue streams, and building strong brand loyalty. We've got an incredible lineup of e-commerce specialists, industry leaders like Shopify and Centra and successful brand founders and CEOs from all over the world.
Welcome to season 2 of yaylive, the loyalty podcast for DTC brands!
Episode 10 welcomes Cian, Director of Partnerships at Juni, the financial service platform for ecommerce and media buyer businesses. Before joining Juni, Cian founded an apparel store called Swallows & Daggers and worked in different positions at Shopify for four years. We'll use his expertise to talk about staying on top of your ecommerce store finances and maximising cash flow management. We also touch upon the dos and don'ts when building a brand and question if it's more important to focus on profitability or growth nowadays.
yaylive generally stays in the DTC space. To spice things up a little bit, in this episode, we branch out to B2B ecommerce and how physical stores and occasional pop-up stores become essential for brands, far more than just sales. We also get Cian's view on media spent in the industry and all the highs and lows of advertising platforms and their adjacent features. Last but not least, we discuss the current global financial stage and how it might affect the ecommerce space, brands and software solutions in the next few years.
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In this episode of yaylive we sit down with Joakim and Emilie, founders of wowservice, a consulting firm centred on the service professions. We talk about how their years of experience in customer service have helped them coin a new way of referring to great customer experience: a wow customer service.
We also look closely at customer support and how to provide an authentic customer experience to turn customers into ambassadors. Emilie and Joakim explain how to build a customer service team, from hiring to training, what a wow customer service is, and how it can help turn customers into ambassadors.
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In this episode of yaylive we sit down with Asim Khandker, co-founder of Stiksen, a Swedish brand that designs premium caps. It's a really interesting and unique episode where we talk about the environmental duties of brands and dig in on an equally important and often forgotten topic: social responsibility.
We also take a closer look at content marketing and how it can be paired up with influencer marketing and collaborations to help grow a brand further. As an early-stage brand, we ask Asim about Stiksen's tech stack and some of the processes they have built to nurture and increase customer retention and foster loyalty.
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In this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.
In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive into one of the most overlooked, yet crucial, steps of the customer journey: the post-purchase experience. Paloma will explain why it is so important to deliver a great post-purchase customer experience and how you can nurture your customers during this journey to make sure they come back to your store.
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This episode welcomes Céline, Partnerships Manager at Klaviyo, an email marketing platform created for online businesses — featuring powerful email automation. This episode will take a deep dive into how communication is key for an online business. We’re going to take a close look at email marketing and SMS and how these two communication mediums can help turn one-time customers into customers for life.
We emphasised the two most important factors to building effective, meaningful and highly actionable conversations: segmentation and personalisation. In the same way we know things and talk to other people in our lives, brands have to get to know their customers on a similar level to strike a conversation and grow it as time goes by.
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Contact Celine at celine.dibert@klaviyo.com
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We're also really happy to share that this podcast has been named one of the best 15 DTC podcasts by Feedspot.
This episode welcomes John-Ruben, founder of UNNA, a Swedish sportswear brand that launched recently. We’re going to deep dive on the long road to launch day, from the ecommerce platform to choose, how to use social media to your advantage and the must-have tools to grow an online store.
We’re specially going to explore co-creation, an activity that is starting becoming popular between the DTC and DNVB space because of it’s many benefits, like customer loyalty from the beginning and creation of products based on (potential) customer’s insight.
Related to this episode, we invite you to listen to Astrid Wild’s episode to learn about how to leverage Social Media to increase retention with Jemina Pomoell, CEO and Co-founder of the Swedish outwear brand.
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This episode welcomes Louis, Senior Strategic Partner Manager at Gorgias, to help us navigate how a great customer service is so crucial to drive customer loyalty and give you some concrete tips to stand out from the crowd. We specially deep-dived into the importance of building effective communication channels and how to find the perfect balance between personalization and automation to drive customer loyalty and be more effective.
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This episode, welcome’s Jemina Pomoell, Co-Founder and CEO of Astrid Wild, a Nordic outdoor wear brand designed for female shapes. With Jemina, we talk about the early days of launching a brand, the importance of creating a community to ensure long-term customer loyalty and the role of social media marketing, paid and organic, when building and scaling a brand.
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