Hosted by Jalilah Gibson and Caz Hanrahan, Wavestone's XLR8 podcast series delves into answering your most common pain points and questions as you progress through your digital transformation journey in the pharma world.
We’ll be bringing you real-life stories and experiences from distinguished guests who have delivered customer and business value through the use of digital, starting by designing around the customer.
Find out more about Wavestone Life Sciences: https://www.wavestone.com/en/what-we-do/life-sciences-consulting/
Hosted by Jalilah Gibson and Caz Hanrahan, Wavestone's XLR8 podcast series delves into answering your most common pain points and questions as you progress through your digital transformation journey in the pharma world.
We’ll be bringing you real-life stories and experiences from distinguished guests who have delivered customer and business value through the use of digital, starting by designing around the customer.
Find out more about Wavestone Life Sciences: https://www.wavestone.com/en/what-we-do/life-sciences-consulting/
In this episode of the XLR8 podcast series we are joined by Muireann Byrne, Digital Engagement Manager at Viatris Ireland. We explore what it means to lead with a customer-first strategy and Muireann shares how she drove a local omnichannel transformation by putting customer vision, collaboration, and growth mindset at the core.
This episode focuses on Digital Health where we hear from Nigel Brokenshire, Head of Digital Health in Bayer Pharma UK/I.
Nigel is enhancing the collaboration between Patients, NHS and Bayer Pharma to deliver solutions for better health and wellbeing of patients and the public. Before joining Bayer, Nigel worked across the NHS delivering large-scale digital programmes, with his recent roles seeing him as Digital Programme Director for two STPs (precursor to ICB).
In today’s session Nigel shares his insights on what to consider when embarking on a digital health initiative in your organisation.
In this our second episode of the XLR8 podcast series we share the key themes from the 2nd Omnichannel in Pharma conference which brought together industry experts to share their perspectives on delivering a connected experience for healthcare providers and patients. This follows on from our first podcast that looked at the power of digital to engage customers and insights on how to effectively deliver a Digital First customer engagement strategy.
Today we share the insights from the experts across 4 themes:
1. The importance of change management
2. Linking your omnichannel efforts to customer and business value
3. Improving digital fluency
4.The challenges in getting to a shared understanding of omnichannel
In our first episode, Jalilah and Caz are joined by Andrew Peryer, former Head of Digital for Established Medicines at Kyowa Kirin. Andrew is a highly experienced senior leader with a demonstrated history of working in pharma marketing and business development. He’s passionate about applying technology, customer-first thinking and data to healthcare problems through collaborative network models.
Embracing a customer-first mindset
Transitioning from a product provider for your customer to a trusted partner
Understanding how experiences beyond our industry shape customer expectations
Overcoming challenges in reshaping your go-to-market strategy
Implementing an iterative approach in your digital transformation
Strategic prioritisation and investment strategies for success
Listen to the full episode to accelerate your digital journey from theory to delivery.
