If you’re stepping away from the noise of social platforms, knowing exactly who you’re writing for and what she needs becomes even more essential. Today, writer, podcaster, and writing coach Amy Simon shares how to identify your ideal reader, uncover the problems she’s trying to solve, and use that clarity to shape your message with purpose and confidence. Whether you’re writing a blog, a book, or a lead magnet, this conversation will help you connect more deeply with the people your words a...