Now, instead of toiling for years as a cog in the machine, giving til it hurt, to win the heart of a marriageable woman in a socially-approved manner, men were, in effect, mimicking the traditional alpha male through a process of data compression. The confident body language and cocky humor of the CEO or BigLaw sleaze-bag could be had by the common man for pennies on the dollar.

Most men scoff at this. It takes many demonstrations by pioneers before the average guy will lose his long-held beliefs about how the world works. Even those guys who know about game and have immersed themselves in it like a religious follower at a tent revival find it difficult to change their old ways... 

Marriage, rigged as it is against men in its current configuration, is still the norm people aspire to.