On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits.  Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.   💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

MARKETING NEWS Instagram for iPad?! (The Verge) Locked Posts on IG (Social Media Today) Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK A1 vs. AI San Pellegrino x The Sopranos (AdWeek) Jet-Puffed’s Easter Hack (CNN, WalMart)   CELEBRITY x BRAND COLLAB ROUNDUP: Kardashian x Crumbl Dolly x Good American Nike x Rory McIlroy   WORK BREAK Denise Richards & Her Wild Things A24's Warfare 💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.   NEWS Pepsie Purchases Poppi - Forbes Meta and “Community Notes” - Media Post AI Comments were spotted - Daily Carnage via Jonah Manzano 3-minutes videos may perform better - Buffer and Social Media Today   CAMPAIGN OF THE WEEK Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!   WORK BREAK: Novocaine Upcoming trailers: Accountant 2 and Ballerina  Severance (contains Season 1 Spoilers!) Lady Gaga’s Mayhem album

In today's episode: Tiktok launched an Oscars hub Cynthia Erivo visits Raising Cane's - E! McDonalds celeb orders - AdWeek Instagram may launch a stand-alone app for Reels - The information YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube YouTube mid-roll ads announcement . Google Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew, CNBC Duo is alive - USA Today WORK BREAK: Eternal Sunshine of the Spotless Mind (Prime) Running Point (Netflix)

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!) Netflix Bites opens in Vegas --and I need to go! (Variety) Rachel Kirkconnell and Brawny (E!) Hailey Bieber x FILA (See the landing page!) RIP Duo the owl WORK BREAK: Traitors recap/thoughts (spoilers around the 10 minute mark) FOLLOW Working Girl Talk on Instagram

It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller. We dive into: Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses! Alex Cooper's Sirius XM launch Michelle's Onyx Storm event experience & an update of where I'm at (spoiler alert!) and more! ⭐️ Check out Michelle's podcast, Mentors on the Mic and follow Michelle. 🍿 Follow Working Girl Talk on Instagram and TikTok.

From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards: Most Memorable Best Celebrity Cameo The Odd Ball Award Points for Creativity A Nice, Classic Marketing Ad Missed Opportunity Award The Not So Great...Award Overall Best in Show Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!

Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today: The GRAMMY Awards Partners Memes Best Dressed Super Bowl...Spoilers? Dunkin, Stand Up to Jewish Hate and Pringles bring in big names.   Campaign of the Week: Barbie's Super Bowl collab Bratz shouts out David Lynch   WORK BREAK: Fantastic Four Trailer - here's why I like it Mission: get Adam Sandler to be our guest of honor!

Marketing News: 🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman) 🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC) 🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes) Campaign of the Week: ⭐️ Why I love NYXTAPE (NYX Cosmetics) WORK BREAK 🎬 Oscar noms are here! 🎬 Conclave Review — watch on Peacock 🎬 Nosferatu Review — rent at home on Amazon Prime 📚 Onyx Storm is taking over my life Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!

Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results. MARKETING NEWS Kristin Juszczyk and Emma Grede launch OffSeason (GMA) Disney acquires 70% of Fubo (EMarketer) Instagram will surpass Facebook to become the largest social ad business (EMarketer) Golden Globes viewers increase (Marketing Brew) Crumbl x Dove launches! (StyleCaster) WORK BREAK: I started watching Severance - whoa! A Complete Unknown recap

From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in! In this episode: ⭐️ Top Collaborations ⭐️ Funny Campaigns ⭐️ Marketing FLOPS (sorry!) ⭐️ Overall favorite campaign/viral moment ⭐️ 2025 Predictions - influencers and more! ⭐️ Top piece of advice for social managers heading into the new year WORK BREAK: Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!   FOLLOW @thespacesocial on instagram FOLLOW @workinggirltalk and @abbyzufelt

It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today. Specifically, this episode is full of nonsense.☺️ My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season. In this episode: ⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter⭐️ Pantone releases the 2025 color of the year⭐️ The Eras Tour is officially over. It was rare and we were there.🥹⭐️ Will Netflix's NFL Christmas live games actually work?⭐️ A Hallmark Christmas village in Kansas City?! FOLLOW Working Girl Talk on Instagram. I hope you have a great work week, and an even better work break!

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in! Today's topics & links: TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider) Apple Music Replay vs. Spotify Wrapped Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay) Plus, words of encouragement for our social media managers out there! Work Break: I'm rewatching Glee (I love you it's ruining my life) Follow Working Girl Talk on Instagram

Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2! Today, we're discussing: WICKED vs. Gladiator II marketing strategies — what worked? And why?  Instagram's new reset feature  Sabrina Carpenter's Nonsense Christmas trailer Threads has seen 35 million new users in November (Axios) Black Friday ads go simple College Bowl season begins (RIP Pop-Tarts Mascot) On today's WORK BREAK: A very WICKED Recap Gladiator II Recap The Silence of the Lambs Recap Yellowstone Recap Episode Sources/Links: Box office numbers via FastCompany WICKED Collabs via Hollywood Reporter COLAssuem recap via Yahoo! Entertainment Gladiator 2's big ad buy via The New York Times Instagram reset feature news via Meta 35 million new Threads users via AXIOS

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?! On Work Break: Love Is Blind and The Substance FOLLOW Working Girl Talk

Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending? ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too. Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️ FOLLOW Working Girl Talk FOLLOW Abby Zufelt  

Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine!  In this recap: A breakdown of the opening scene (obsessed!) The best cameos Abby reveals she's actually an X-Men superfan (???) What makes this R-rated movie so...wholesome!  Best scenes in the movie Theories about what's next for MCU/X-Men/Deadpool Overall ratings BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time. ⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual.   FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify.   FOLLOW Working Girl Talk on Instagram.

On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer! You'll hear: An official Love Island USA recap Why they can't make us hate Rob Rob on "Call Her Daddy" and Kaylor on "Viall Files" Abby starts watching My Lady Jane Bachelorette mini recap - can it compete with Love Island? A Glenn Powell & Chappell Roan Summer Book update: Funny Story & Butcher & Blackbird  

Work Break is back with social media girlie, Kat Decker!  On this Work Break: ⭐️ Gypsy Rose's new show ⭐️ Edward vs. Jacob: A Thesis ⭐️ Vampire Diaries rewatch ⭐️ Fly Me To The Moon and Channing Tatum's greatest hits ⭐️ Kat's book recs for thriller/mystery fans ⭐️ Justin Baldoni's surprise role is sure suite...   FOLLOW Kat on Instagram FOLLOW Working Girl Talk on Instagram

Work Break is back with fellow podcaster and movie girlie, Kelcy Valletta! On this Work Break: Kelcy processes "Leave the World Behind" Are we too scared to see "Long Legs"? A week of remake/sequel announcements: Gladiator 2, Devil Wears Prada 2 AND Shrek 5. Abby mourns the loss of "Horizon: An American Saga 2" in theaters The Bikeriders recap (a double 5-star movie!) and why Jodie Comer needs an Oscar Idea Of You vs. A Family Affair pt. 2 Podcasts we're listening to: Crime Junkies and Radio Rental Abby explains her current horror-comedy read (???) Check out Kelcy's podcast, Unreazon FOLLOW Kelcy on Instagram FOLLOW Abby and Working Girl Talk