WHE12: Beyond “Biggest Loser” Contests: Creating a True Culture of Health

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/24/38/58/2438586e-7117-1883-7bee-ec30e8abfe27/mza_14891521144184918195.jpg/600x600bb.jpg

Workforce Health Engagement | corporate wellness, consumerism, communication & more | hosted by Jesse Lahey, Aspendale Commun

Jesse Lahey

33 episodes

9 months ago

Workforce Health Engagement is a show exploring strategies to improve your employees’ health and productivity – and to protect your bottom line. Join us as industry experts discuss how to engage employees in population health management, wellness, and healthcare consumerism. Workforce Health Engagement is a special series for CEOs, HR executives, and other business leaders about creating a culture of health and building on the latest trends in areas such as communication, epidemiology, disease management, benefit plan design, worksite clinics, price transparency, and more. Over the long term, a “program of the day” won’t help you boost employee health, productivity, and your bottom line. For sustainable success, you need an integrated approach to workforce health engagement.

Business

Medicine

RSS

All content for Workforce Health Engagement | corporate wellness, consumerism, communication & more | hosted by Jesse Lahey, Aspendale Commun is the property of Jesse Lahey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

Medicine

https://engagingleader.com/wp-content/uploads/powerpress/OFFICIAL-album-art-large.png

WHE12: Beyond “Biggest Loser” Contests: Creating a True Culture of Health | with Mary Pitman from Norfolk Southern

Workforce Health Engagement | corporate wellness, consumerism, communication & more | hosted by Jesse Lahey, Aspendale Commun

40 minutes 53 seconds

11 years ago

WHE12: Beyond “Biggest Loser” Contests: Creating a True Culture of Health | with Mary Pitman from Norfolk Southern

The popular weight-loss reality TV show “The Biggest Loser” has inspired many companies to hold weight loss contests for their employees. People love the idea of experiencing fast weight loss, and the idea of a friendly competition seems fun.
But while “The Biggest Loser” makes for great reality TV, does it make for a great reality in workplaces that are trying to encourage employee wellness and create a true culture of health?
Our guest has worked to go beyond “Biggest Loser” contests. She is Mary Pitman, Health Promotions Manager at Norfolk Southern.
Many companies talk about creating a culture of health, but few succeed. Their wellness programs fall into the trap of get-fit-quick programs that are destined to fail. Wellness programs must engage employees, then intercept them at those critical moments when life threatens to derail their success. Learn how Norfolk Southern’s “WellNS” program transformed a culture of “biggest loser” contests to one where employees are having fun, making changes they can live with, and enjoying sustained results.
Resources Mentioned in This Episode

* Website: www.nscorp.com/wellns
* Article: “Employee Wellness That Works: Norfolk Southern Wellness Program”
* Article: “Weight-Loss Contests and Employee Wellness”
* LinkedIn: https://www.linkedin.com/pub/mary-pitman/1/173/445
* Twitter: @nscorp

Subscription Links

iTunes
Stitcher
RSS

Your Feedback
If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at jesse@engagingleader.com, subscribe to him on Facebook, or follow him on Twitter.