In episode 1, Jesse and his colleague Terry Sherwood defined workforce health engagement as improving the knowledge, decision-making, and behaviors of employees, their families, and organizational leaders to optimize health outcomes, control medical costs, and enhance workplace productivity.
In addition, they discussed five components of workforce health engagement:
Population Health Management/Epidemiology
Health Consumerism
Benefit Plan Design
Resources and Coaching
Branding/Education/Communications
According to recent studies, the typical wellness or other workforce health program produces only minimal improvement in long-term employee health and health care costs. Some employers, however, have achieved significant improvement in health metrics and costs, as well as improved employee engagement, productivity, recruitment, safety, and trust in management. One of the key factors to success is whether it’s simply HR’s “program of the day” — or an authentic component of your corporate culture.
The key to integrating all five components in a way that delivers the desired results is the 6 “C’s” of workforce health engagement:

* Context (Why)
* Clarity (What)
* Credibility (Trustworthiness)
* Caring (Well-Being)
* Connecting (Emotional)
* Coaching (Support)

Over time, these 6 Cs together create the Big C: a culture of health. If your organization has a culture of health, you are more likely to attract healthy and productive employees in the first place, your employees will trust that management truly cares about them, and they will make smarter decisions regarding lifestyle and health care consumption. That’s successful workforce health engagement!
Joining Jesse on the show is Terry Sherwood, his colleague from Aspendale Communications. Terry has over 25 years of experience helping companies communicate effectively with their employees. Her diverse background in human resources, corporate communications, and marketing provides a blend of creativity and practicality that delivers results. Terry has held senior consulting positions with several large consulting firms, including priceWaterhouseCoopers and Towers Watson.
Resources Mentioned in This Episode

* Podcast series: Workforce Health Engagement
* Blog post: 6 Keys to Engage Employees (Are You Missing Any?)
* Podcast: 002: 6 Sure-Fire Paths to Employee Engagement

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