Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Work with Purpose, host David Pembroke sits down with Madelaine Magi-Prowse and Loren Wills from the Behavioural Economics Team at the Department of Prime Minister and Cabinet (BETA) to explore how behavioural science is reshaping policymaking across the Australian Public Service.
Take a behind-the-scenes look at BETA’s multidisciplinary approach – blending psychology, economics, data analysis, and policy expertise – to tackle complex challenges like financial regulation, health decisions, and social policy. This episode highlights the evolution of behavioural insights from simple interventions to sophisticated, evidence-based strategies that drive real-world impact.
A standout case study features BETA’s partnership with the Organ and Tissue Authority, where behaviourally informed messaging led to a 95% increase in organ donor registrations. The discussion also introduces the 4D Framework – Discover, Diagnose, Design and Deliver – a practical tool developed by BETA to help public servants apply behavioural insights in their daily work.
Key tips:
Whether you're new to behavioural science or looking to deepen your expertise, this episode offers actionable insights and inspiration to help you put people at the centre of policy.
Show notes
Hosted on Acast. See acast.com/privacy for more information.