Content creation and finding backlinks can be a tricky task to master. Many people opt for the easy route of writing a short article and crossing their fingers that it will be picked up by other websites. However, as the founder and managing director of Increaseo, Troy Roennfeldt, tells WordPress Marketing it is crucial to plan long-form content and spend time building up relationships with other websites.

The main aim of creating a business is making money. But how do you ensure you are maximizing your profits? WordPress Marketing sat down with Tomaž Zaman, the co-founder of Codeable - the most popular freelance marketplace on WordPress. Tomaž explains how Codeable vets the best developers, gets the best jobs, promotes its business using partnerships and much more.

When you get into business you dream of becoming number one in your field. But how do you get there? We decided to ask Theme Fusion which is responsible for Avada, the number one theme on WordPress. Both Theme Fusion's CTO and CMO, Markus and Michael, explained to WordPress Marketing how they used customer support and interactions with clients to improve its product, how they marketed Avada and how they use partnerships and WordCamps to further build the brand.

“One of the best ways to increase sales is by creating a popular blog. But not only do you need to attract traffic to your blog, but you also need to make sure it will increase your conversions.” So how do you create a blog with exciting content that will make people want to buy your product? Brian Jackson is the chief marketing officer at Kinsta, a premium WordPress hosting solution. Kinsta also has one of the most popular blogs in WordPress. Brian explained to us how he planned the blog, how he promoted it and how he managed to increase Kinsta’s conversions using through the blog.

Thousands of people attend WordCamps and WordPress Meetups each year with the aim of networking and promoting themselves and their business. But what is the best way to actually do this? We spoke to Vito Peleg who has successfully used WordCamps and WordPress Meetups to create significant buzz for his new plugin WP FeedBack. He revealed to us how he managed to network with the most influential people, how he got the attention of the attendees with a marketing campaign and how he managed to speak at a Meetup.

Are you undercharging? How can you stand out from the competition? What is the best way to promote yourself? In this episode of WordPress Marketing, we asked these and many more questions to a software consultant, blogger and WordPress freelance expert Andy Adams. Andy has been a WordPress freelancer for more than 10 years and kindly took the time to reveal to us some of the key tips he has for any other freelancers looking to reach the top of the WordPress world.