Why Your Brand Looks Entry-Level (And It's Costing You Everything)

You've built a successful seven or eight-figure practice with premium expertise and outcomes, but premium clients keep choosing your competitors. In this episode, digital marketing strategist Sophie Zollmann reveals why sophisticated practices lose high-value clients due to entry-level marketing presentation.

Despite delivering exceptional results, many independent healthcare providers, attorneys, and financial advisors unknowingly send mixed signals through outdated websites, generic messaging, and inconsistent branding. While their expertise evolved into something sophisticated, their marketing remained stuck in startup mode.

Sophie explores the psychology of how premium clients evaluate service providers, the critical timing differences that separate successful practices from struggling ones, and why doing more marketing often creates worse results for high-end practices. The solution isn't working harder or spending more - it's strategic precision and professional presentation that matches your service caliber.

Sophie explains how fractional marketing departments provide the enterprise-level expertise independent practices need to compete effectively against larger corporate entities. This episode is essential listening for successful practitioners ready to attract clients who value expertise and invest appropriately, rather than competing on price.

Book a free Digital Success Session at https://www.sophiezocalendar.com to transform your marketing from entry-level to premium positioning.

Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Betsy Pepine is a best-selling author, speaker and serial entrepreneur in real estate. Her brokerage, Pepine Realty, has been named as an Inc. 5000 Fasting Growing Private Company in the USA multiple times and has earned spots on the Top 50 Florida Companies to Watch and Florida Trend Best Companies to Work For lists.

Additionally, the Wall Street Journal has consistently recognized Betsy’s real estate team as one of the top-producing real estate companies in the United States. Betsy also owns a title company, real estate school and property management brokerage.

 Betsy is endorsed by her mentor, real estate mogul, and Shark Tank shark Barbara Corcoran, as well as leading media personalities Dave Ramsey and Glenn Beck. Passionate about helping at-risk families with children, Betsy founded Pepine Gives, a 501(c)3 non-profit foundation that helps families facing housing insecurity. 

Born in Philadelphia, Betsy now resides in Florida with her family. Her book, “Breaking Boxes Dismantling the Metaphorical Boxes that Bind Us” takes us on her journey as a serial real estate entrepreneur — reflecting on the challenges she’s conquered and the lessons learned along the way.

Join host Dori DeCarlo on a combined Authors Alley and Business Spotlight and connect with Betsy at BetsyPepine.com and on LinkedIn, Instagram, Facebook, TikTok, YouTube and get her book here.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. 

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Mary Boone’s book research has taken her places many people have never been … chest deep in the Union River to count salmon, inside a cricket barn, and, perhaps most daring of all, the front row of a Justin Bieber concert surrounded by screaming teens. Mary has written 70+ nonfiction books for young readers, most recently Pedal Pusher, School of Fish, and Bugs for Breakfast.

Two more books are set for release in 2026: Flying Feminist and Unfathomable: 20 (Wild But True) Stories of the Sea.

Mary and her family live in Tacoma, WA, with a stubborn Airedale terrier named Ruthie Bader. 

Join host Dori DeCarlo on The Authors Alley and connect with Mary at BooneWrites.com and on LinkedIn, Facebook, Instagram, BlueSky, X and buy her books on Amazon, too.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. 

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Stop the Morning Chaos: Back-to-School Routines That Actually Work

Back-to-school mornings shouldn’t feel like a battle zone… but for most parents, they do.
Shoes disappear. Homework is “forgotten.” Emotions are high before you’ve even had coffee. In this episode of Ask Mom, Sue and Randee share what’s really behind morning chaos (hint: it’s not just about “getting the routine right”) and the surprising shifts that make mornings calmer, kids more cooperative, and parents a whole lot less stressed. You’ll hear:

• The morning habit that makes everything easier… but most parents skip it.
• Why less talking can get your kids moving faster.
• How to catch meltdowns before they start — without adding more to your plate.
• The one prep step you can do tonight that changes everything tomorrow.

This episode also has Q&A with real-world questions from parent newsletter subscribers…the kind most families can relate to. If you’ve ever thought, “There has to be a better way to start the day,” this episode will show you exactly where to start.

If you like what you hear, visit AskMomParenting.com  and sign up for the newsletter, joining the free FB group or get 1:1 customized coaching with Sue. Follow on IG, FB Ask Mom Parenting or subscribe on YouTube

*Just for listeners, get the free PDF -   20 Conversation Starters for After School (That Aren’t ‘How Was Your Day?’)? Email sue@askmomparenting.com

🔗 Links & Resources:
    · Free Facebook Group: Yell-Free Parenting for Exhausted Moms
    · Sue’s Book: Secrets to Parenting Without Giving a F^ck
    ·  Want 1-on-1 coaching? Book here
    ·  Get Sue’s Weekly Newsletter: Subscribe now  

Thanks for listening! Be sure to subscribe, leave a review, and share this episode with a mom who needs to hear it.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. 

We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Contractor Carousel: Why 5 Marketing "Experts" Still Can't Grow Your Practice

📈 You've hired five different marketing "experts" in the past two years – a content writer, social media manager, web designer, SEO specialist, and email marketing contractor. Each one has impressive credentials and delivers what they promise. Your content gets published, social media engagement increases, your website looks professional, search rankings improve, and emails go out consistently. But somehow your practice is still stuck in the same place.

Here's what's actually happening: Your content writer creates blog posts without knowing what your social media manager is promoting. Your social media contractor posts engaging content that doesn't align with your website messaging. Your SEO specialist optimizes for keywords that conflict with your content strategy. Each contractor operates in their own silo, creating mixed messages that confuse prospects instead of guiding them toward clear next steps.

In this eye-opening episode, we expose why cycling through marketing contractors keeps you trapped in expensive mediocrity. You'll discover how the lack of coordination between contractors creates scattered efforts that actually work against each other, turning potentially effective marketing into confused messaging that questions your expertise.

Learn why each contractor optimizes for their individual deliverables rather than your revenue goals – celebrating engagement rates that don't generate inquiries, tracking page views that don't create leads, and focusing on metrics that make them look successful while your business growth stagnates. Most importantly, understand how fractional marketing departments solve the contractor chaos by coordinating everything as one team with one strategy, creating the predictable growth that scattered contractor efforts can never achieve.

If you're tired of managing multiple marketing relationships while seeing minimal business results, this episode reveals why integration beats individual expertise every time. 

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.  

Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us and come tell us your...