Welcome back to the podcast! In this episode, I share some incredibly personal news, I'm pregnant. Join me as I dive into the wild journey of navigating pregnancy, business, and everything in between.
From my recent trip to Bali to the ups and downs of the first trimester, I open up about the emotional rollercoaster and the lessons I've learned along the way. I also discuss the concept of a portfolio career and how I'm re-evaluating my business structure to align with this new chapter in my life.
Expect a chatty, heartfelt conversation filled with insights on identity, entrepreneurship and the importance of separating your self-worth from your business outcomes. Plus, I share exciting updates about the return of the Self-Care Method podcast and my plans for a new series focused on modern sales strategies.
Whether you're on a walk, at your desk, or enjoying a coffee, I hope you find value in this episode. Thank you for being part of this journey with me.
In this episode of the Women That Sell podcast we’re diving into what modern sales actually look like for the modern woman in business. It’s not about old school tactics anymore, it’s about relationship, connection and integrity.
If you’ve been feeling resistance in your business or wondering why sales feel harder than they used to, you’re not alone. Buying behaviour has changed and if you’re not paying attention to it, you’re going to feel it. In this episode I’m breaking down the expressive buyer and showing you how understanding this client can shift the way you sell.
We’ll talk about how to connect with expressive buyers through direct invites, genuine care and communication that actually lands. You’ll hear why relationships matter more than ever in sales and how to use them for stronger retention and smoother launches.
Whether you’ve been in business for years or you’re just starting out, this episode is full of insights and strategies you can use right now to thrive in today’s market.
What you’ll hear inside:
00:00 Introduction to modern sales and why things have shifted
01:00 What’s changing in buying behavior and how it impacts you
02:30 Spotting resistance and what it means in sales
04:00 Who the expressive buyer is and why they matter
06:30 How to send direct invites that feel natural
08:00 A quick overview of all four buyer types
09:30 Why personalised communication is non-negotiable
11:00 The power of building real relationships in sales
12:30 Integrity in delivery and why it matters more than promises
14:00 Invitation to join the Women That Sell Academy free tier
16:00 Final thoughts and a reminder to share this episode
Join the Lounge for free community calls, blog posts and resources. All the details are in the show notes.
If you loved this episode share it with a friend and tag me on Instagram @womenthatsell @therileymay
Tune in now and let’s talk about how to sell to your expressives.
This episode is a reminder, if you’re a service provider, you’re in the business of building relationships.
That’s the thing most women forget and the very thing that actually drives sales. We over-curate, overthink, and hide behind strategy… But the truth is, your willingness to be seen is what converts.
In this episode, I share:
Why women buy from you, not just your method
How hiding behind perfection is repelling dream clients
What it really means to sell in a relational, feminine way
This is the foundation of Why She Buys my 10-day audio experience that teaches you how to sell without chasing, forcing, or performing.
Join Why She Buys for just $97 HERE
Or get access to Sell Like A Woman HERE
Let’s connect:
@therileymay | @womenthatsell
With love,Riley x
Welcome back to the podcast. In this deeply personal episode, we dive into the journey of navigating a long-term relationship, especially through the challenges of illness and personal growth.
Join us as we reflect on our relationship, which began when we were just teenagers, and how it has evolved over the past decade. We discuss the transformative experience of dealing with a cancer diagnosis, the impact it had on both of us, and how we found our way back to each other after a year apart.
In this episode, we cover:
The emotional rollercoaster of a cancer diagnosis at a young age.
The importance of communication and support in a relationship.
How personal struggles can lead to growth and change.
The lessons we've learned and how they can help others navigating similar experiences.
Whether you're a long-time listener or new to the podcast, we appreciate you being here. This episode is filled with raw honesty, laughter, and valuable insights that we hope resonate with you.
Don't forget to like, subscribe, and share your thoughts in the comments.
Welcome back to the podcast.
This episode is honest. It’s what I needed to hear, and maybe you do too.
I’m talking about the realities of being seen, staying consistent, and navigating the pressure to keep showing up even when things feel off. Not because you're lazy or unmotivated, but because you're evolving. And that evolution can feel like resistance when it's really just your identity shifting.
I share what’s been going on for me behind the scenes, the parts that have felt heavy, the moments I questioned it all, and how I’ve moved through it while still holding a business and a brand.
Inside this episode:
Why it’s not just about consistency, it’s about alignment
What the fear of success actually looks like
How personal challenges leak into business (and what to do about it)
Protecting your energy while staying visible
Rebuilding your relationship with growth on your terms
If you’ve been in your head, pulling back, or wondering if something’s wrong with you it’s not. You’re just in a transition and that’s allowed.
I’d love to know what lands message me after you listen.
And if this episode speaks to something you’ve been feeling, pass it on to a woman who needs it too.
We don’t need to push harder. We just need to come home to ourselves.
Welcome back to the Women That Sell podcast! In this episode, we dive deep into a crucial topic for coaches and service providers: the difference between going viral and creating content that converts.
Are you focusing too much on engagement metrics like likes and shares, while neglecting the ultimate goal of generating sales? Join us as we explore why educational content may not be the answer to your conversion woes and how to shift your strategy towards gap diagnosis content that speaks directly to your ideal client's symptoms and desired outcomes.
Key takeaways from this episode include:
The difference between educational content and gap diagnosis content
How to create content that resonates with your audience and leads to inquiries
The significance of clarity in identifying your ideal client
If you're ready to refine your content strategy and attract qualified leads, this episode is for you!
Don't forget to DM us the word "framework" on Instagram for access to our messaging framework that ensures your content is designed to convert.
Connect with us:
Instagram: @therileymay | @womenthatsell
Thank you for tuning in. If you enjoyed this episode, please like, share, and subscribe for more insights on building a successful business. Let's move forward together.
Welcome back to the Riley May Podcast! In this episode, we're diving into the exciting launch of my new training, "50K Months on Repeat." Join me as I break down the four essential components you need to scale your business with complete certainty and take the guesswork out of your success.
We'll explore the importance of crafting a compelling offer suite, creating a seamless offer flow, ensuring high-quality offer creation, and implementing effective profit planning. Whether you're a new entrepreneur or a seasoned service provider, this episode is packed with actionable insights to help you achieve your financial goals.
If you're ready to scale your business with ease and confidence, this episode is for you!
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Welcome back to the Riley May Podcast! In this week's episode, we're diving deep into a common challenge faced by female online service providers: attracting and converting your dream clients. If you know your offer is incredible but are struggling to get clients to say "yes," this episode is for you.
Join Riley as she breaks down the three main factors that may be holding you back and shares actionable strategies to reduce resistance in your client acquisition process. Discover the importance of clarity, certainty, confidence, and conviction in your messaging, and learn how specificity can be your superpower in business.
By the end of this episode, you'll have a clearer understanding of how to position yourself as the go-to solution for your ideal clients.
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Welcome back to the Riley May Podcast! In this episode, Riley dives deep into the concept of the "Million Dollar Mindset," sharing insights from her recent masterclass aimed at preparing you for success in 2025. She emphasises the crucial role of belief in achieving your goals and how a scarcity mindset can hold you back.
Riley discusses the importance of operating from an abundant mindset and the necessity of taking action backed by unwavering belief. She challenges you to confront discomfort and embrace the hard work that comes with building a successful business.
Join Riley as she encourages you to future script your success, act as if your goals have already been achieved, and make the decision to pursue your dreams relentlessly. Whether you're on a walk, drive, or at your desk, this episode is packed with motivation and practical strategies to help you generate the results you desire.
Watch Million Dollar Mindset Now!
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Welcome back to the Riley May Podcast!
In this episode, we dive deep into the world of sales psychology and explore the importance of adopting a feminine approach to selling, especially for female online service providers. Riley discusses the pitfalls of bro marketing strategies and how they can hinder your conversion rates and overall business success.
Learn how to shift from high-pressure sales tactics to a more genuine, connection-focused approach that empowers both you and your clients. Discover practical tips to build trust, prioritise service over scarcity, and create lasting relationships that lead to sustainable growth in your business.
If you're ready to embrace a more intuitive and effective way of selling, this episode is for you! Tune in and start transforming your sales strategy today.
Don't forget to share, subscribe, and connect with us on Instagram for more!
Learn more about Attraction Sales
Start FREE with The Ease Sales Method
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Welcome back to the Riley May Podcast! In this episode, we dive deep into the feeling of being "stuck" in your business and explore the common distractions that may be holding you back from achieving your goals.
Riley shares insights from her recent conversations with private clients and emphasises that you are never truly stuck; instead, you might be distracted by tasks that don’t contribute to your success. She challenges you to reflect on what you might be avoiding and how that avoidance could be impacting your business growth.
Key takeaways from this episode include:
Understanding the difference between being busy and being productive.
Identifying the one thing you might be avoiding that could generate the results you desire.
Embracing discomfort as a necessary part of the entrepreneurial journey.
The importance of self-trust and taking action despite fear.
If you find value in this episode, please consider leaving a review, sharing it with friends, or tagging Riley on Instagram @therileymay
Million Dollar Mindset (10% OFF!)
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Welcome back to the Riley May Podcast! In this episode, we dive deep into a powerful conversation with the incredible Trav, a human connector and mindset mentor. Together, we explore the complexities of self-worth, emotional intelligence, and the challenges of navigating personal and professional growth.
Join us as we discuss:
The importance of authenticity in business and life
How our childhood experiences shape our beliefs and behaviours
The concept of shadow work and uncovering suppressed parts of ourselves
The challenges of self-discovery and the fear of success
The significance of asking for help and accepting support from others
Trav shares his unique perspective on being a protector and the emotional weight that comes with it. We also touch on the idea of creating meaning in our lives and how to rewire our belief systems for greater fulfilment.
Whether you're an entrepreneur, a service provider, or simply someone on a journey of self-discovery, this episode is packed with insights and practical tools to help you navigate your path.
Don't forget to like, subscribe, and share your thoughts in the comments below!
Connect with Trav:
Trav's Podcast: @thetechnician33
Trav on Instagram: @thetechnician
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Tune in and let’s get real about what it means to be human!
Welcome back to the Riley May Podcast! In this episode, Riley dives deep into navigating hard seasons in life and business, sharing her personal journey over the past year. After experiencing significant changes, including a relationship breakdown, she reflects on the importance of emotional intelligence and self-awareness in maintaining stability and making thoughtful decisions.
Riley discusses how to balance personal challenges with the responsibilities of running a business, emphasising the need to honour your feelings while still showing up for your clients and goals. She shares valuable insights on the power of vulnerability, the necessity of processing emotions, and the importance of creating a safe space for yourself during tough times.
Whether you're facing grief, loss, or any other personal challenges, this episode offers practical advice on how to navigate these experiences while still moving forward in your business.
Key Takeaways:
The significance of emotional intelligence in decision-making.
How to honour your personal journey while managing business responsibilities.
The importance of self-awareness and creating a safe space for yourself.
If you resonate with this episode, please share it with a friend or on your Instagram stories, and don't forget to tag Riley! For more resources, check out the free masterclass linked in the show notes.
Thank you for listening, and we hope you enjoy this heartfelt conversation!
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Watch the Free Masterclass: Becoming Intelligent
Don't forget to subscribe for more episodes and value!
Welcome back to the Riley May Podcast! In this episode, we dive deep into the transformative power of self-awareness and perception in both life and business. Join Riley as she shares her personal journey of navigating the challenges of identity, self-worth, and the constant pursuit of success.
Riley discusses the common struggle many female entrepreneurs face: feeling like what they do is never good enough. She emphasises the importance of seeing yourself clearly and how this clarity can be your superpower in business. Through candid reflections, she explores the impact of perception on our experiences and how we can shift our mindset to celebrate our achievements rather than undermine them.
Key topics covered in this episode include:
If you've ever felt like you're constantly chasing the next goal without truly appreciating how far you've come, this episode is for you! Tune in for insights that will inspire you to embrace your journey and recognise your worth.
Don't forget to subscribe, rate, and share this episode with anyone who might benefit from this conversation. Follow Riley on Instagram at @therileymay for more content and updates! Thank you for listening, and remember: what you're doing is enough, who you are is enough, and your journey is worth celebrating.
Connect with Riley:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Welcome back to the Riley May Podcast! In this episode, we dive deep into the essential strategies for scaling your business to multi-six figures in 2025. After rebranding from The Influential CEO, Riley May shares her personal journey of growth and success over the past six years, offering valuable insights for female entrepreneurs and online service providers.
Join us as we explore:
1. Creating a Timeline Offer Suite: Learn how to design a client journey that effectively addresses your ideal client's needs.
2. High Level Programs: Discover the importance of offering exceptional services that enhance client retention and brand positioning.
3. Sustainable Sales Approaches: Find out how to adopt a sales strategy that aligns with. your values and fosters genuine connections.
4. Emotional Intelligence: Understand the role of self-awareness in overcoming mental barriers and unlocking your full potential.
5. Focusing on Who You Have to Becoming: Shift your mindset from '"how" to "who" to accelerate your growth and success.
Whether you're just starting out or looking to scale your service based business, this episode is packed with actionable tips and inspiration to help you grow.
Don't forget to subscribe, leave a review and share your thoughts on social media!
Thank you for tuning in, and we can't wait to see you next week for another episode of the Riley May Podcast!
Download Riley's 7-Figure Offer Suite Guide:
Connect with us:
Instagram | @therileymay
Website | www.rileymaycoaching.au
Email | hello@rileymaycoaching.au
Learn My Six-Figure Sales Method: The Ease Sales Method
To find out more visit: rileymaycoaching.au
Connect On Instagram | @therileymay & @influentialceopodcast
Watch On YouTube | Influential CEO Podcast
Hit FOLLOW so you don’t miss out on an episode!
If you like these episodes, leave us a review, tell your friends about us, or tag us on social media!
In this episode, we explore how your perception and mindset directly impact your ability to sell and attract your dream clients. If you've ever felt resistance to selling or wondered why you're not seeing consistent results, this episode is for you.
Download FREE workbook: Is Your Mindset Blocking Sales In Your Business?
Learn My Six-Figure Sales Method: The Ease Sales Method
To find out more visit: rileymaycoaching.au
Connect On Instagram | @therileymay & @influentialceopodcast
Watch On YouTube | Influential CEO Podcast
Hit FOLLOW so you don’t miss out on an episode!
If you like these episodes, leave us a review, tell your friends about us, or tag us on social media!
Learn My Six-Figure Sales Method: The Ease Sales Method
To find out more visit: rileymaycoaching.au
Connect On Instagram | @therileymay & @influentialceopodcast
Watch On YouTube | Influential CEO Podcast
Hit FOLLOW so you don’t miss out on an episode!
If you like these episodes, leave us a review, tell your friends about us, or tag us on social media!
Welcome back to the Influential CEO Podcast. In today’s episode, Riley shares the cheat code to fast success. Oftentimes we look external of ourselves when we hit a roadblock in business or are searching for a solution to a perceived problem we’re facing. Today, Riley shares a new perspective- looking inwards, and shares her experience with swapping the ‘how’ to ‘who’ offering a valuable insight for the woman who is ready to close the gap between where she is and where she wants to be.
Get 10% OFF The IT Factor here!
Learn more about She’s Influential here.
Apply She’s Influential here.
Join the Influential CEO FB community here.
RILEY
To find out more visit: rileymaycoaching.au
IG | @therileymay & @influentialceopodcast
Hit FOLLOW so you don’t miss out on an episode!
If you like these episodes, leave us a review, tell your friends about us, or tag us on social media!
Welcome back to the Influential CEO Podcast, today Riley is sitting down with a very exciting guest, Michelle Panning. Michelle is a mindset and embodiment mentor who’s work lies in helping women to connect with themselves through relationships, business, sexuality and pleasure.
The girls are diving into topics including relationships, validation, self-gaslighting and so much more, unpacking both of their personal journeys with self and relationships along the way.
RILEY
To find out more visit: rileymaycoaching.au
IG | @therileymay & @influentialceopodcast
MICHELLE
To find out more visit: https://michellepanning.com/
IG | @michellepanning
Podcast | Unfuck Your Relationships
Hit FOLLOW so you don’t miss out on an episode!
If you like these episodes, leave us a review, tell your friends about us, or tag us on social media!