In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
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In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
#30 Teerada Chongkolrattanaporn_Women in PR with Ana Adi
Women in PR
57 minutes 42 seconds
8 months ago
#30 Teerada Chongkolrattanaporn_Women in PR with Ana Adi
In this conversation, Ana Adi and Ne discuss the evolution and significance of public relations (PR), particularly in the context of climate change campaigns and the application of framing theory. Ne shares her journey from academia to becoming the head of a PR department, emphasizing the power of PR in shaping public perception and behavior. They explore the importance of understanding cultural specificity in framing messages, the role of social media in amplifying campaigns, and the ethical considerations in framing. The discussion also touches on the challenges of measuring the effectiveness of PR efforts and the future of PR practices in Thailand.
Women in PR
In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
