In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
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In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
In this conversation, Sarah Waddington shares her journey into public relations, discussing the challenges women face in the industry, particularly regarding the glass ceiling. She highlights the importance of social mobility and the need for diversity and inclusion within PR. Sarah emphasizes the role of research in understanding these issues and advocates for structural changes in leadership to create equitable career development pathways. She also discusses the significance of mentorship and sponsorship in supporting individuals from diverse backgrounds and concludes with her hopes for the future of public relations, calling for more accountability and knowledge exchange.
takeaways
• Sarah fell into public relations by chance but found it fulfilling.
• The glass ceiling remains a significant issue for women in PR.
• Many women in PR struggle to reach management positions.
• Social mobility is crucial for addressing inequalities in PR.
• Diversity and inclusion efforts are often hindered by systemic issues.
• Research is essential for understanding the PR industry's demographics.
• Leadership must change to foster a more inclusive environment.
• Mentorship and sponsorship can transform careers in PR.
• The future of PR requires accountability and scrutiny.
• There is a need for more funding for evaluation and knowledge exchange.
Women in PR
In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
