In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
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In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
There’s often talk about international public relations yet it doesn’t seem to be very clear what exactly do we mean by it: PR work done by the same organization in multiple countries, PR work done together with an international team. What’s more, international PR and cross-cultural communication are often conflated, implying that communication practitioners are by default cultural translators and intermediaries too. But are they? Can they be?
We’ll talk about all that and more with today’s guest, Jo Osborn who has both an international career and has worked with multinational organizations, both in house and as a consultant, in government and for blue-chip businesses. A graduate in Film, Media and Cultural Studies, she started her career in her hometown Hong Kong, before moving to Italy and then onto London. Jo is currently the Head of Communications and Corporate Brand for Reckitt.
Women in PR
In this conversation, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural challenges and strategies she developed to navigate complex international environments. Throughout the discussion, Anke provides insights on indirect influence, managing global teams, and the importance of understanding cultural contexts when implementing communication strategies. She also reflects on her involvement with Global Women in PR Germany and the importance of balancing career ambitions with family priorities.
Takeaways
- Anke's career in PR began through intercultural experiences between French and German business practices
- Cultural adaptation requires both resilience and strategic thinking about indirect influence
- Understanding power dynamics across cultures is essential for effective global communication
- When managing global teams, consider resource disparities between headquarters and regional offices
- Successful international PR requires flexible approaches to planning and implementation
- Indirect influence strategies can be effective in hierarchical organizational cultures
- Building community among global team members helps overcome resource and expertise gaps
- Women need networks and visible role models in PR leadership positions
- Family should remain a priority even amid successful career development
- Effective intercultural communication often comes through lived experience rather than just training
