In this episode, I talk with Dr. Jayshree Seth, Chief Science Advocate and Corporate Scientist at 3M, about the power of personal branding in engineering and how it can transform careers for women in STEM. With over 80 patents and a passion for innovation and thought leadership, Dr. Seth shares her journey from researcher to industry leader and introduces her VIBE model, a practical tool designed to help engineers build authentic personal brands that drive career growth and create lasting impact in the engineering community.

***The video version of this episode can be viewed here.***
Engineering Quotes:



Here Are Some of the Questions I Asked Dr. Jayshree:

Could you share the inspiration behind your trilogy of books and how they support women in STEM?
What inspired you to develop mental models and frameworks for skills like storytelling and personal branding?
Can you explain how the VIBE model in your book helps women engineers build their personal brands?
What role does communication play in establishing a personal brand for women engineers?
How can women engineers overcome imposter syndrome and self-doubt while working on their personal brand?
How do engineering expertise and personal branding intersect to impact leadership opportunities for women engineers?
What advice would you give to women engineers aiming to build their personal brand and make an impact in their field?

Here Are Some Key Points Discussed in This Episode About Powerful Personal Branding in Engineering That Will Make Women Thrive:


Innovation and problem-solving have played pivotal roles in shaping careers in the engineering and thought leadership realms, allowing for seamless transitions across diverse fields from academic research to consumer products, exemplifying the power of adaptive application of expertise.
The inspiration for the trilogy of books arises from a commitment to contributing positively during challenging times, leading to the creation of works that not only offer professional guidance but also support women in STEM through scholarships, reinforcing their growth and development.
The development of mental models and frameworks for skills like storytelling and personal branding was inspired by the necessity to demystify complex concepts, making them accessible and practical for everyday professional use, thereby enhancing personal and career advancement.
The VIBE model assists women engineers in building their personal brands by focusing on voice, visibility, image, and impact. This approach empowers them to showcase their authentic selves and competencies, which are crucial for professional recognition and advancement.
Communication is crucial in establishing a personal brand for women engineers, as it enables them to articulate their expertise, achievements, and unique propositions effectively, strengthening their professional identity and community engagement.
Women engineers can overcome imposter syndrome and self-doubt by engaging in reflection and asserting their agency, building confidence and clarity in their brand and capabilities.
Engineering expertise and personal branding intersect significantly to enhance leadership opportunities for women engineers by elevating their visibility and credibility. This strategic presentation of their professional identity opens doors to leadership roles and greater influence within their fields.
Women engineers are encouraged to view themselves as thought leaders to build a significant personal brand and lasting impact in their field. By deepening their knowledge, sharing insights, and fostering professional relationships, they can enhance their credibility and leadership potential, fueling ongoing learning and innovation.