Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands. Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales. Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian.&nbs...
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Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands. Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales. Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian.&nbs...
The Entourage Effect & Plunge’s Parabolic Rise with Ryan Duey
Wisdom.MBA
56 minutes
2 years ago
The Entourage Effect & Plunge’s Parabolic Rise with Ryan Duey
Ryan Duey is the Co-Founder + Co-CEO of plunge.com. Plunge has seen fantastic growth with increases in demand for cold plunge and contrast therapy coming out of the pandemic. Ryan and I go deep into what caused the company’s parabolic rise and how he and his co-founder Michael Garrett were able to both help create and capitalize on the current cold plunge boom. We talk about getting free organic exposure from Lebron James. Plunge’s origin story during COVID lockdowns. His appearance on SharkT...
Wisdom.MBA
Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands. Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales. Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian.&nbs...
