Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands. Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales. Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian.&nbs...
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Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands. Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales. Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian.&nbs...
Launching a D2C Brand, TikTok Marketing & Death by Sweat with David Spratte and Kasper Kubica
Wisdom.MBA
43 minutes
3 years ago
Launching a D2C Brand, TikTok Marketing & Death by Sweat with David Spratte and Kasper Kubica
Kasper Kubica and David Spratte are the co-founders of Carpe, makers of Dermatologist recommended sweat care products. Carpe is quickly becoming a major player in the world of antiperspirants, competing against giants like Unilever which owns Degree, Dove and AXE. From their humble beginnings, we then talk about how they have positioned Carpe to succeed in a hypercompetitive market and what makes their products unique. Both Kasper and David have become true sweat experts and have leveraged th...
Wisdom.MBA
Michael Minter has had a very successful career as a creative marketer working with some of the world’s largest footwear brands. Michael is currently the CMO of Reef, a 40-year-old legendary sandal brand that has recently seen an expansion in its product catalog and growth in eCommerce sales. Prior to Reef, Michael was the Global Head of Marketing for DC Shoes, leading many of the company’s iconic collaborations with the likes of the Andy Warhol foundation and the Mandalorian.&nbs...
