From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.
We’re diving into:
- How your post-purchase flow can make or break your repeat sales
- The surprising health benefits of Blue Pomegranate Tea
- Why gift sets and accurate recommendations boost ROI
- Shopify’s cross-border selling secrets
- SEO timing, product visibility, and how to prep for a winning launch
- PLUS, a surprising stat on business failures (and how to avoid being one)
Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.
Watch, learn, and level up your eCommerce game, one tea break at a time.
What does Built For Shopify (BFS) really mean - and why is everyone talking about it?
In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:
- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are
- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick
- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!
Check out more about BFS here: www.shopify.com/built-for-shopify
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Grab your mug - it’s time for another Tea Break Talk!
This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat.
In this episode:
🤝 Partner News:
🏢 Agency Learnings:
We’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.
So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!
This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.
We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!
In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.
Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.
Snaffling Pig: https://www.snafflingpig.co.uk/
Reach out to George here: https://www.bigme.uk/
Key takeaways:
0:00 Introduction to Shopify Growth Strategies
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come
EXCLUSIVE WWS OFFERS:
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
The holidays are coming and we’re getting you peak-season ready!
To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVug
This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy.
We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.
Tune in, take notes, and get ready to turn peak season pressure into peak performance!
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Reach out to Nick, Rob and the team here - https://spec.digital/
EXCLUSIVE WWS OFFERS:
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!
From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.
You’ll learn:
If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgw
EXCLUSIVE WWS OFFERS:
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration- The new and exciting advertising opportunity with Bing.- A reflection on last week’s Ecommerce Expo 2025 – the big takeaways and what they mean for your business.- The upcoming UK Government Budget (yikes!) and its potential impact on ecommerce.- Shopify news you need to know this week.Plenty to unpack this week – let’s get into it!Tips to get better at inventory management here: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subsequent to that date, certain interviewees are no longer affiliated with the companies referenced.Key takeaways:0:00 Introduction0:28 Chloe Thomas, Ecommerce Masterplan5:59 Janis Thomas, Look Fabulous Forever11:12 Bobbie Ttooulis, Global Freight Solutions13:25 James Kearns, Rapanui17:20 Hamish Stacy, Oreo20:45 Adam Clarke, S36021:10 Amy Wisniewski, Lucky Saint21:29 Vogue Williams, Entrepreneur & Media Personality22:46 Gavin Smith, Pizza Pilgrims26:30 Swagat Choudhury, Mars WrigleyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa - this episode’s full of insights you can put to work right away!
In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising.
We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level.
Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead of the competition.
We wrap up with ways to connect with Hiren directly, so you can continue learning from his expertise.
You can check out Anstrex here and use NICK_20 for 20% off! https://anstrex.com/tiktok
Key takeaways:
0:00 In today’s episode…
1:48 About Hiren
8:32 TikTok: The Rise of Paid Advertising
10:57 The Traits Of High Performing Tiktok Ads
18:07 How to start marketing on TikTok on a tight budget
22:02 What Is the Margin on TikTok?
24:44 How Anstrex Helps with Tiktok Ads
35:22 How to reach out to Hiren
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
This week’s episode is packed tighter than a tea bag! Here’s what’s brewing:
It’s a flavourful mix of insights, updates, and fun - the perfect blend for your tea break.
SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales.
From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs.
We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.
If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today.
Key takeaways:
0:00 In today’s episode…
1:52 How to Start Doing SEO on Shopify
5:24 Shopify and Yotpo: Switch to Seguno
8:14 6 things to speed up your site
10:38 How to fix Image sizes and slow page speed
14:06 What to do about Vendor pages
17:23 Five important SEO tips for your website
22:35 Google’s Changed! What you need to know
25:15 The thing a lot of brands are getting wrong
27:55 Don’t skip these off-site SEO tips to get ahead
33:36 Tips for building quality links on your website
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Brew in hand? This week on your tea break Nick shares:
Short, sharp, and full of flavour - the perfect break to fuel your week!
In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!
We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.
Plus, we’ll explore student, friends, and affiliate discounts that work.
Check out the full discounting report here: https://seg.uno/2025discounts
Key takeaways:
0:00 In today’s episode…
2:11 Meet Cara from Seguno
6:13 IF & WHEN to discount
11:40 How to create unique codes
13:19 How to Automate Sales Email with the Discount Code
15:05 Examples of discount codes done well
18:00 How to drive average order value up with discounts
20:11 The Power Of Product Positioning
23:32 Student & Friends discounting
28:47 Affiliate Programmes that work
32:53 Why To Use Unique Discount Codes
36:02 Get The Discounting Report
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories, or just the vibes, this week’s episode is a perfect blend to brighten your break.
In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth.
We’ll cover:
0:00 In today’s episode
1:34 Introducing Jason from Bookkeep
3:45 Why you need real time information
10:29 How to set the right targets & KPIs
15:43 How to reconcile payments from a single POS location
18:14 Multiple Locations, Multi-currency
26:28 Taxation on Shopify
29:06 The importance of looking after your books
38:11 What business buyers look for
41:32 How to get in touch with Jason
If you’re a Shopify merchant aiming to scale, attract buyers, or simply sleep better at night knowing your finances are in order, this episode is packed with practical advice you can act on right away.
Check out Bookkeep for free here: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
If you want to get your email strategy ready for BFCM, learn more here!
In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify.
She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers.
We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it was time to rebuild their website for the next stage of growth.
Whether you’re dreaming of starting your own store or scaling to international markets, this episode is packed with real, actionable advice with a lot of fun along the way!
Get in touch with Myriam here: https://maguireshoes.com/
Timestamps:
0:00 In today’s episode
1:45 How Myriam Quit Her Job & Started a Business on Shopify
6:19 How To Successfully Crowdfund on Shopify
13:20 Evolving The Product Range
19:58 How to Acquire New Customers
25:58 How To Get The Right Size Of Products
28:20 How To Manage Customer Service
34:36 The Strategy For Launching In Europe
38:26 When To Rebuild Your Website
If you want to get your email strategy ready for BFCM, learn more here!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Pour yourself a cuppa and get comfy - this week we’re serving up:
Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨
Check out JudgeMe here: https://apps.shopify.com/judgeme?mref=gfpseubo
Can a business plan really make or break your brand? This week we’re joined by Rebecca from Conscious Skincare, who’s here to spill the (plant-based) tea on building a thriving, purpose-driven business in today’s competitive market.Rebecca takes us behind the scenes of creating plant-based skincare products, sharing the science, creativity, and heart that go into every jar and bottle. We talk about the magic of adding a personal touch to marketing, strategies to stand out in a crowded industry, and just how much you really should say about the ingredients in your products (hint: your customers might be listening closer than you think!).She also opens up about the #1 challenge purpose-driven brands are facing right now - and how she’s tackling it head-on.📬 Want to connect with Rebecca?Visit Conscious Skincare here: https://conscious-skincare.com/ Timestamps:0:00 Introduction 1:35 About Rebecca & Conscious Skincare9:00 Do Business Plans Really Work?13:28 How To Develop Plant Based Skincare Products27:44 A Personal Touch To Marketing31:12 Marketing Strategies To Help You Stand Out 36:01 How Much Should You Talk About the Ingredients In Your Products41:29 The Number #1 Challenge As A Purpose-Driven Brand Right Now45:21 How to get in touch with RebeccaCheck out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopifyJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds.
On the menu:
☕ Tea of the Week – find out what’s brewing in Nick’s cup.
🛒 Shopify News – the freshest updates from the world of e-commerce.
🤝 Partner Updates – the latest from our friends and collaborators.
📚 Agency Learnings – real-world insights from our day-to-day work.
❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower.
Whether you’re here for the tea, the tips, or the trivia, this week’s talk is steeped in flavour and insight.
