That’s how Jeff Pan, co-founder and CEO of Belli, uses Upwork – and spent 1M doing so.

🎧 Watch the full episode for more business hacks

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Jeff Pan, co-founder and CEO of Belli, optimises for frequency of failure – the more wrong approaches you cross off quickly, the faster you’ll find the right ones.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

🎦 Watch the full episode now!

Get real tips on how to grow your network and business 👉 https://www.winningfriendspodcast.com/

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Fear of failure stops many people from trying… just about anything. Entrepreneurs can’t afford that. Instead, Jeff Pan, co-founder and CEO of Belli, suggests optimising for failure – failing often and quickly to figure out what actually works.

Jeff was an early entrepreneur who then made his way into globally known giants like Booking, McKinsey, and SpaceX. On this episode, he shares what those experiences taught him (sometimes through failure) – including the hacks entrepreneurs can use to:

💎 hone in on their niche

🤝 hire talent

🌟 execute through their values

Watch and share with your friends today!

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Your CV might get you in the door, but it won’t get you the job. Maarja Pärt helped to scale YOLO Group from 10 people to 1000 – and was part of the interviews for most of those hires.
She saw how the attitude and energy a person displayed in the first few minutes were usually a great guide on whether they’d fit into the startup-culture mindset of the company.
Get more scaling advice in the full episode (out now).
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Maarja Pärt became YOLO Group’s COO in her mid-20s and quickly got used to being outside her comfort zone. Moments of self-doubt are your chances to grow – especially if you can share them with someone you trust.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

In Maarja Pärt’s experience leading YOLO Group, a great team is made up of balanced strengths. So forget the male vs. female debate and focus on filling your leadership team with people’s individual strengths that make your company a success.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Maarja Pärt of YOLO Group doesn’t believe there’s a magic recipe, but thinks finding the right partner makes a difference.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.
🎧 Hit play on episode 2 with Maarja today!

Maarja Pärt of YOLO Group knows what it’s like to start a career in customer success – helping the people whose feedback really matters – and taking what she learned to scale once her title had “Chief” in front of it.

Winning Friends is a new monthly podcast where community meets smart business thinking.

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Watch the full episode now!

Headline: Her business partner ran with all their money, so she built a billion-dollar empire
Description: Get real tips on how to grow your network and business 👉 https://www.winningfriendspodcast.com/
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Maarja Pärt might drink flat whites, but she’s spilling the tea on what it’s really like to grow a company from 10 to 1000 people – that’s after a toxic partner leaves the company in financial stress.
Logan and Dylan take a deep dive with Maarja on her 10 years at YOLO Group that have aligned with massive growth for the company and her own rise from a role in customer success straight to the C-suite.
Maarja shares her lived-and-learned experiences of:
- bouncing back from near failure
- building a team from scratch (on a budget)
- planning in fast-paced, highly-regulated markets
- making imposter syndrome your friend
Friends don’t let friends miss an episode – listen and share today.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Avery Schrader, Modash founder, thinks you should find ways to do more of what you love. (AI could help, but maybe not how you think.)

Listen to the full episode of Winning Friends – out now!

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

⚖️ On the brand side, it’s all about balance.

To succeed, companies take the pressure off performance and focus on driving content that gets their audience to connect the brand to the problem they're facing.

Expect more insight and honest conversations from global founders on Winning Friends – our new podcast where community meets smart business thinking.

🎧 Listen to the full episode today.

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Are you getting your customers addicted to discount codes?

You’re destroying your margins over time and making it harder to get into retail in the future.

Avery Schrader, founder of Modash, an influencer marketing platform, sees this problem all 👏 the 👏 time 👏.

Can’t go cold turkey? (BTW Avery thinks you should)

🔚 make codes expire quickly

🤝 give exclusive codes to code distributors

Get more practical advice in the full episode (out now).

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Avery Schrader drops gems from founders of Bolt, Pipedrive & more – and shares how he’s building Modash.io into a global brand.

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

👉 Hit play to get inspired and grow your own global brand.

Meet your new Winning Friend – Avery Schrader, who’s helping creators make a living and over 1,500 brands build loyal customers through influencer marketing at Modash.

Winning Friends is a new monthly podcast about authentic connections, networking hacks, and strategic moves that lead to global opportunities – made for entrepreneurs everywhere.

Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

Watch the full episode now!

Grab your favourite drink, get ready for business truth-bombs, and meet your new friends on our first-ever Winning Friends episode. Logan Merrick and Dylan Hey are your connection makers, introducing you to new friends – and their ideas – on every episode.

First up is Avery Schrader, founder of Modash, an influencer marketing platform with a fresh $12M in funding that’s trusted by heavy-hitting brands like Stanley, Birkenstock, and Mont Blanc.

Avery shares his behind-the-scenes experiences of:
- making brands succeed with creator campaigns
- building brand love
- how AI is shaping the creator and marketing spaces
- the biggest mistakes he sees in e-commerce.

Friends don’t let friends miss an episode – watch and share today.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

What if the most valuable business insights didn’t come from boardrooms – but from honest, unfiltered conversations over coffee?
At Winning Friends, we believe the real breakthroughs happen when entrepreneurs open up. That’s why we’re capturing the stories, mindset shifts, and tactical moves that rarely get shared – but can make all the difference.
Each month, join hosts Logan Merrick and Dylan Hey – successful founders and global entrepreneurs – as they sit down with extraordinary guests: from chart-topping artists to billion-dollar startup founders. No fluff, no jargon – just sharp insights, real stories, and global strategies you can use in your own journey.
Discover how authentic connections and digital tools can unlock opportunities around the world. Learn what it really takes to build business beyond borders – and why community, curiosity, and friendship might be your most powerful assets.
Winning Friends is powered by e-Residency of Estonia – where entrepreneurs go to do business 100% digitally, from anywhere in the world 👉 https://www.e-resident.gov.ee/
Subscribe now and join a global community of founders building without borders 👉 https://winningfriendspodcast.com/