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Why Life's A Pitch with Dominic Colenso
Dominic Colenso
40 episodes
1 week ago
In life, we're always pitching. Whatever our job title, profession, hopes or dreams we're always looking for buy-in. We need others (and sometimes even ourselves) to say yes. In this podcast, former professional actor and leading communication coach Dominic Colenso interviews guests from the worlds of business, sport, the arts and show business about their lives and uncovers how the stories they told to themselves and others helped them to achieve success.
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In life, we're always pitching. Whatever our job title, profession, hopes or dreams we're always looking for buy-in. We need others (and sometimes even ourselves) to say yes. In this podcast, former professional actor and leading communication coach Dominic Colenso interviews guests from the worlds of business, sport, the arts and show business about their lives and uncovers how the stories they told to themselves and others helped them to achieve success.
Show more...
Business
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The Brand Storyteller: Strategies for Impactful Marketing - Chris Wynn | Ep 33
Why Life's A Pitch with Dominic Colenso
58 minutes 9 seconds
1 year ago
The Brand Storyteller: Strategies for Impactful Marketing - Chris Wynn | Ep 33

My guest for this episode is Chris Wynn.


Chris began his career as a journalist, going on to become Editorial Director for Informa, a FTSE 100 business.


He then moved to Ofcom - the communications regulator in the UK - working his way up the ranks to become Director of Communications. He’s now Director of Communications for the John Lewis Partnership, home to two of the UK's most loved brands, John Lewis and Waitrose, where he leads corporate and public affairs, brand communications, internal communications and the Gazette, the Partnership’s in- house magazine.


I first met Chris whilst he was at Ofcom and was really honoured when he asked me to speak to the top leaders at John Lewis about storytelling a couple of years ago. He’s an expert in his field and I’m delighted to have him on the show to share his insight on the importance of purpose and storytelling in communication.

If you enjoy what you hear please leave a review, like, comment and subscribe. 


It would mean the world to me and will help this podcast reach as many people as possible. 


You don’t want to miss this! 


Enjoy!


Timestamps:

00:00 - Introduction 

06:07 - From Journalism to Communications

11:32 - The Role of AI in Content Creation

21:41 - The Unique Story of the John Lewis Partnership

26:14 - The Employee-Owned Business Model

32:11 - The Evolution of Purpose

50:35 - The Importance of the Christmas Advert


Episode Links:

Listen on: 

Apple Podcasts: ⁠https://apple.co/3sYoIbg⁠ 

Spotify: ⁠https://spoti.fi/3Zrs2rJ⁠ 

Youtube: https://bit.ly/3Zt27Qq


Follow Dominic: 

LinkedIn: ⁠https://bit.ly/3LxpimH⁠ 

X: ⁠https://bit.ly/3Rr3BIX⁠ 


Instagram: ⁠https://bit.ly/48n3Me4⁠ 

Website: ⁠https://bit.ly/3Lr47ml⁠ 


Follow Chris: 

Linkedin: https://www.linkedin.com/in/chris-wynn-2194621/


If you want to improve the way you pitch and communicate take our free Pitching With IMPACT scorecard here: ⁠https://pitchingwithimpactpersonal.scoreapp.com/  


Or our free Presenting With IMPACT scorecard here: https://presentingwithimpact.scoreapp.com/ 


Why Life's A Pitch with Dominic Colenso
In life, we're always pitching. Whatever our job title, profession, hopes or dreams we're always looking for buy-in. We need others (and sometimes even ourselves) to say yes. In this podcast, former professional actor and leading communication coach Dominic Colenso interviews guests from the worlds of business, sport, the arts and show business about their lives and uncovers how the stories they told to themselves and others helped them to achieve success.