What do you do when you've poured so much into something but you're not sure if you should continue? So much time, money, emotions, energy...do you keep going or do you pivot? Understanding the Sunk Cost Fallacy will help you make decisions not from fear or cloaked loyalty, but from a clear vision of what's right for you moving forward.
Podcast Instagram: @whothef.ck
Podcast host: @jess.ica.lee
Podcast Editor: @mollysmithpiro