In this episode of What Keeps You Awake.tv, host David Hooser sits down with Sara Gullickson, CEO and founder of Cannabis Business Advisors, to talk about the realities of building a business in one of the fastest-growing — and most highly regulated — industries in America. Sara shares her entrepreneurial journey from answering a Craigslist ad to becoming a national leader in cannabis licensing and consulting. She discusses the hurdles of navigating state and federal regulations, community pushback, and the high costs of launching cannabis ventures. Beyond business, Sara opens up about balancing life as a single mom, redefining success, and how passion fuels her growth. If you're an aspiring entrepreneur, investor, or curious about the future of cannabis, this conversation is packed with insights, lessons learned, and advice on thriving in uncertain industries. 👉 Don’t forget to subscribe, leave a review, and share this episode with someone who needs inspiration! #CannabisBusiness #Entrepreneurship #Startups #Leadership #WomenInBusiness #CannabisIndustry #BusinessGrowth #AIInnovation #SmallBusiness #WhatKeepsYouAwake