In this insightful and inspiring episode, leadership and business coach Lauren Morrison joins Coach Academy Founder Nathalie Blais for a powerful conversation about what it really means to be in the room—and how to build a coaching practice and a brand rooted in purpose, presence, and courage.Lauren shares her personal journey from corporate strategy leader to thriving coach and facilitator. Together, they unpack the mindset shifts, identity challenges, and business lessons that come with building something where you are the product.Together, they explore:Why success in corporate doesn’t automatically translate to entrepreneurship—and how to navigate that shiftThe emotional and psychological hurdles that can arise when navigating leadership spaces where you don’t see yourself representedWhat it really means to be in the room and show up with presence, especially when the room wasn’t built for youHow leaning into purpose—not just strategy—is the key to sustainable business growthThe lessons Lauren learned from failing fast (including launching her first course) and why failure is part of the processHow to get comfortable with visibility—even when it feels uncomfortable or vulnerableThe difference between building a brand versus a business, and why that distinction mattersPractical insights into building a strong coaching practice—without falling into the noise of ‘get rich quick’ marketing tacticsHow to use content creation (yes, even when it feels awkward) to test ideas, build trust, and attract the right clientsWhy community, mentorship, and being willing to suck at something are critical to long-term successThis episode is a must-listen for anyone stepping into entrepreneurship, leadership, or coaching—especially those navigating spaces where representation matters and the journey is about so much more than just hitting metrics.Tune in for an honest, hilarious, and refreshingly real look at how growth really happens—and why success is about leading yourself with the same care and curiosity you offer others.00:00Introduction to Coaching and Leadership01:46The Importance of Presence in Leadership05:44Cultural Aspects of Coaching09:42Navigating Bias in Coaching Conversations12:43The Journey of a Rookie Coach16:57Building a Coaching Practice20:51Lessons from Launching a Course28:15Embracing Failure and Learning31:54Current Growth and Future Aspirations36:35Leveraging Technology for Content Creation39:13Repurposing Content Across Platforms41:00Building Authentic Connections on Social Media46:36Choosing Your Hard in Marketing51:16Transitioning from Coaching to Facilitation54:59Defining Personal Success01:00:30Curiosity as a Catalyst for ChangeWhere to find Lauren Morrison: Website: https://www.beintheroomcoaching.com/LinkedIn: / coachlaurenmorrison Instagram: / coachlaurenmorrison Where to find Coach Academy:Canada Coach Academy: https://canadacoachacademy.com/Nathalie Instagram: / nathalieblais.ceo Nathalie LinkedIn: / nathalieblais Canada Coach Academy LinkedIn: / coachacademygroup #BeInTheRoom #LeadershipDevelopment #CoachingBusiness #AuthenticLeadership #RepresentationMatters #MindsetShift #BuildYourBrand #EntrepreneurMindset #WomenInLeadership #LeadWithPurpose #PersonalGrowth #VisibilityMatters