EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more!

Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response.Timestamps:0:00 - Intro7:34 - First business attempt with Ooze drinks13:25 - The decision to shut my first business was SO difficult15:31 - Biggest lesson learned from first business failure22:01 - Getting started with Gusto Snacks27:15 - How to give your business partner confidence29:47 - Key initiatives to raise funds for a startup32:25 - How they found the PERFECT healthy snack to sell40:11 - Using customer data to overcome setbacks from supermarkets43:51 - The SAME mistake everyone makes when prospecting (and how to find contacts)

51:56 - How Mr Beast Inspired Marketing Strategy

54:40 - Guerilla marketing Strategies with £0 (and the impact)

1:00:09 - Crazy way Holland & Barrett COPIED our products

1:08:08 - I used their own customers against them!

1:11:12 - I was nervous to post, but the results were CRAZY! 1:15:57 - STOP just reading books, go and DO THINGS!

1:18:05 - Quick fire questions with Giuseppe

1:19:51 - Giuseppe advice to younger self FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/https://www.instagram.com/giuseppebai/

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