We speak with founders and leaders across different industries about their stories and how they’ve reached today, and we dive deep into the challenges, the joys, and, generally, what it takes to get there.
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We speak with founders and leaders across different industries about their stories and how they’ve reached today, and we dive deep into the challenges, the joys, and, generally, what it takes to get there.
In this episode of the What It Takes podcast, host Darren Valen interviews Heiner Hofer, the founder of We Work at Home. Heiner shares his journey from a corporate career to entrepreneurship, discussing the challenges and motivations behind starting his own business. He emphasizes the importance of passion, risk-taking, and the need for a supportive network when venturing into entrepreneurship. The conversation also delves into the innovative products Heiner has developed to enhance remote work experiences, highlighting the significance of creating a conducive work environment at home. In this conversation, Heiner Hoefer and Darren Valen discuss the intricacies of entrepreneurship, focusing on the challenges faced in building a business, the importance of vision and values, and the evolving landscape of remote work. They emphasize the need for passion, resilience, and adaptability in the entrepreneurial journey, while also addressing the significance of teamwork and effective marketing strategies. The discussion culminates in insights on what it takes to succeed as an entrepreneur, highlighting the balance between hard work, luck, and the ability to learn from failures.
Get in touch with Heiner: https://www.linkedin.com/in/heiner-hoefer-9523b841/?originalSubdomain=de
Chapters 00:00 Introduction to Heiner Hofer and We Work at Home 02:00 The Concept Behind We Work at Home 09:49 Heiner's Corporate Background and Transition to Entrepreneurship 14:37 Taking the Leap: Risks and Considerations 18:58 Advice for Aspiring Entrepreneurs 25:40 Passion for Product Development 27:53 The Journey of Founding We Work at Home 34:22 Embracing Ideas and Overcoming Criticism 37:14 Navigating the Challenges of Entrepreneurship 46:53 Vision and Values in Business 51:01 The Future of Work: Remote vs. Office 01:00:00 Keys to Entrepreneurial Success
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What It Takes
We speak with founders and leaders across different industries about their stories and how they’ve reached today, and we dive deep into the challenges, the joys, and, generally, what it takes to get there.
