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What I Did Next
A & T Media
113 episodes
1 week ago
Connecting the dots across the Middle East through storytelling. Join host Malak Fouad, as she brings you the most inspiring people and unpacks their life journeys — successes, failures and everything in between! You can connect with us on Instagram, X and on LinkedIn, and watch extended clips from our interviews on our YouTube channel.
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Personal Journals
Business,
Society & Culture
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All content for What I Did Next is the property of A & T Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Connecting the dots across the Middle East through storytelling. Join host Malak Fouad, as she brings you the most inspiring people and unpacks their life journeys — successes, failures and everything in between! You can connect with us on Instagram, X and on LinkedIn, and watch extended clips from our interviews on our YouTube channel.
Show more...
Personal Journals
Business,
Society & Culture
Episodes (20/113)
What I Did Next
How I started ‘What I Did Next’
I’m often asked how I got started with the podcast. On a special solo episode this week, I’m taking you behind the scenes to tell you how and why I started What I Did Next, and how it came together. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 days ago
3 minutes

What I Did Next
Ayman Tamer
Ayman Tamer is the Chairman of the Tamer Group, a third-generation business with a 100-year history in Saudi Arabia. Ayman tells me how his grandfather opened the first pharmacy in the Arab peninsula in 1922 and its evolution to one of the largest healthcare companies in the region today, with over $2.5 billion in revenue. It was clear from our conversation that family is everything for Ayman, and it weaves through the company’s heart and soul. This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Chapters 0:24 Going to boarding school 7:17 Family Values in Business 12:43 The Reorganization of Tamer Group 16:11 Taking charge of the business 21:00 Involving the next generation 23:15 Family dynamics 28:57 Future plans Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
33 minutes

What I Did Next
History and Culture: Perceptions of Egypt (The Narrative Summit 2025)
A few weeks ago, What I Did Next partnered with the 2025 edition of The Narrative Summit which was held at the breathtaking Soma Bay. Today, I’m delighted to share my panel discussion where we explored perceptions of Egypt through a historical and cultural lens, a subject that is close to my heart. I was joined on the panel by historian Mahmoud Sabit, award-winning historian and broadcaster Bethany Hughes, multidisciplinary artist & deisner Louis Barthelemy, creative director Zach Sherif, and Maria Shollenbarger, travel editor at the Financial Times’ ‘How to Spend it’ magazine. From reclaiming our narrative beyond the pharaohs, to celebrating craftsmanship, beauty, and global collaborations — this panel was a powerful reminder that culture is not just heritage, it’s our future. Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 weeks ago
31 minutes

What I Did Next
Encore: Ali Ali
Welcome again to What I Did Next Encore, where I check-in with some of your favourite alumni guests. Today, I’m re-connecting with one of the guests from our first-ever season, advertising director Ali Ali. He catches me up on what he’s been up to since we last spoke, his short film, Smokey Eyes, and exploring production in Saudi Arabia.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
19 minutes

What I Did Next
“Reclaim our narrative,” Fatenn Mostafa Kanafani on her work to document modern Egyptian artists
On this week’s bonus episode, Fatenn Mostafa Kanafani tells me about her work in documenting, codifying, and cataloging her research in art. She’s contributed a chapter in Daughters of the Nile, authored Modern Art in Egypt, and is now working on a third book. This episode is brought to you by ⁠EFG Hermes One⁠, your one app for investing in more than 35 stock markets worldwide. Chapters 0:00 Introduction 4:35 The Importance of Modern Egyptian Art 6:59 Exploring the Egyptian Avant-Garde Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
7 minutes

What I Did Next
Fatenn Mostafa Kanafani
Fatenn Mostafa Kanafani has led a life full of twists and turns. Her career trajectory has seen her go from being a successful marketer with Procter & Gamble to being instrumental in the success of the relaunch of Ahram Beverages, leading to its eventual sale to Heineken in 2002. Fatenn then turned her attention to modern Egyptian art and launched Art Talks, a gallery as well as a forum for discussion on all aspects of art. She is now working on a third book in a trilogy looking at Egyptian modern art and artists. She talks to me in great detail about the threads connecting art, politics, and her identity in shaping who she is today. This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Download EFG Hermes One on the App Store or Google Play Store and start investing today! On a bonus episode out next week, I talk to Fatenn about her work in documenting, codifying, and cataloging her research in art. She's contributed a chapter in the book Daughters of the Nile, authored Modern Art in Egypt, and is now working on a third book. You can find out all about this on the bonus episode, so stay tuned. Chapters: 0:00 On this episode… 2:01 Childhood Experiences Abroad 5:21 Cultural Identity and Challenges 7:29 Transition to Marketing Career 10:36 Journey with Procter & Gamble 13:17 Moving Back to Cairo 18:11 Ahram Beverages 21:56 The Ahram Beverages Success Story 24:08 Personal Life and Marriage 28:34 The Role of Art 29:38 Founding Art Talks 35:50 Focus on Modern Egyptian Art 39:01 Lightening Round Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
45 minutes

What I Did Next
Encore: Nadine Kanso
On today’s episode, I’m reconnecting with pioneering Arab designer, Nadine Kanso, founder of jewellery brand BilArabi. Nadine tells me what’s been happening since our last conversation two years ago, including her partnership with Berluti, and staying authentic in an influencer-dominated world online. This episode is part of our special series, What I Did Next Encore, where I check-in with some of your favourite alumni guests. We’ll continue this series each month with more of the show’s alumni, so stay tuned. And if you haven’t already done so, you can also listen to my Encore conversations with Omar Samra, Nada Debs and Ahmed Alfi. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
21 minutes

What I Did Next
“Catch the (aqua) mango!” Omar Hilal on his award-winning ads and his upcoming movie
We’re continuing my conversation with award-winning ad director and filmmaker Omar Hilal. This week, he tells me about three key projects: the hilarious Aqua Mangos ad, the ground-breaking Royal Jordanian Ad and a sneak-peek into his upcoming film. You can listen to my full episode with Omar Hilal where he tells me about his life’s pivots, starting out as a photojournalist to award-winning ad director to filmmaker: https://listen.amaeya.fm/widn-omar-hilal Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
16 minutes

What I Did Next
Omar Hilal
I’m delighted to be joined by award-winning ad director & filmmaker Omar Hilal as this month’s guest. Omar is one of those people who discovered that he wanted to become a director very early in life. He started out as a photo-journalist and went on to become an accomplished ad director, with stand-out ads such as the Aqua Mangos ad for Nestle and the ground-breaking Royal Jordanian Ad in his portfolio. The ads he’s worked on have won more than 50 awards, including 5 Grand Prix. In 2023, he switched gears to release his directorial debut, Voy! Voy! Voy!, which went on to win 16 awards globally and was Egypt’s official selection to the Oscars. Listen in as he tells me about his life’s twists and turns from ad-man to film director and everything in between. This episode is brought to you by EFG Holding, a financial institution with a universal bank in Egypt and the leading investment bank in the Middle East and North Africa. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
35 minutes

What I Did Next
Rawya Mansour
This week, I’m joined by Rawya Mansour, Chairwoman of RAMSCO Egypt and Oasis Technologies Monaco, for a special episode as part of our collaboration with The Narrative Summit 2025. Rawya is a pioneer of sustainable development and regenerative agriculture, including shifting away from chemical polymer fertilisers towards green charcoal. We’ll get into the pivotal moments that led her on this journey as well as her involvement with The Narrative Summit. The theme for the 2025 edition of The Narrative Summit is Egypt reset – to redefine Egypt’s global standing by showcasing its economic resilience, investment potential and cultural dynamism. The summit will focus on three key pillars—Financial accessibility, Tourism and hospitality, and the sports ecosystem. The Narrative summit will take place from April 7 to 9 against the breathtaking backdrop of Somabay on the Red Sea coast. You can follow me on Instagram for coverage from the event, and I’ll also be moderating a panel on the 8th of April. I’ll be back with a new guest next week, see you then! Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
43 minutes

What I Did Next
My guest appearance on ‘Gems of Arabia’ about Arab Representation in Media with Becky Anderson, Faisal Abbas & host Hatem AlAkeel
I’m excited to share a special episode from the podcast, Gems of Arabia about Arab Representation in Media. The episode, hosted by WIDN alum Hatem Al Akeel, was recorded a few weeks ago at the CNN Academy in Abu Dhabi in front of a live audience of the Academy’s latest cohort of budding journalists. We were joined by another WIDN alum Becky Anderson, Managed Editor of CNN Abu Dhabi and Arab News’ Editor-in-Chief Faisal Abbas. This was a great conversation about breaking stereotypes, how Arab voices are represented, and the importance of re-shaping and owning our narrative on the world stage. I hope you find the conversation as insightful as I did. Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
1 hour 14 minutes

What I Did Next
Bonus: Nouf Al Moneef on the evolution of the Noor Riyadh Festival
We’re continuing my conversation with interior architect Nouf Al Moneef, Director of the Noor Riyadh festival. On today’s episode, Nouf tells me about the evolution of Noor Riyadh, why they chose light as a theme in addition to art, as well as about her own design aesthetic. You can find the first part of my conversation with Nouf in your podcast app as well as on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
14 minutes

What I Did Next
Nouf Al Moneef
Nouf Al Moneef is an interior architect and the Director of the Noor Riyadh festival, which falls under the larger umbrella of the Riyadh Art Project. Noor Riyadh has now welcomed more than 3 million visitors and hosted artworks by hundreds of Saudi, regional and international artists. Nouf also continues to help grow the conversation about art and design on social media, although she is not a fan of the word influencer. Nouf has garnered a huge following and has had an obvious impact on how the KSA is perceived and she is a wonderful ambassador for culture, the arts and her country as a whole. Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
42 minutes

What I Did Next
Khalid Abdalla on the four year journey that led to ‘Nowhere’
We’re continuing my conversation with actor Khalid Abdalla this week, going behind the curtain into his solo play, Nowhere. I saw the play when I was in the UK last October and was personally moved by his performance. On this episode, Khalid tells me about the journey that led to him writing Nowhere, and the impact of his work. On a bonus episode for members out next week, we’ll dig into his process as an actor, and how he prepared for his role as Dodi Fayed on The Crown. If you haven’t tuned in, you can also catch the first part of my conversation with Khalid in your podcast app. Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
20 minutes

What I Did Next
Khalid Abdalla
Khalid Abdalla first became known to many of us with his incredible role in The Kite Runner. More recently, he was on our screens as Dodi Fayed on The Crown. But beyond all his subtle and challenging roles, I was personally moved by his stage performance in his solo play, Nowhere, which I saw last October. We covered so many topics during our conversation that we’re bringing this to you as a two-part episode. On our main episode today, Khalid tells me about his journey, including his performances in The Kite Runner, The Square, The Crown and Nowhere, as well as how he views them through the lens of his own identity and how this has evolved now that he’s a father of two. Next week, we’ll go behind the curtain into Nowhere itself, how the play came to be and the impact of his performance. And finally as a bonus episode for our members, we’ll dig into his process as an actor, and how he prepared for his role as Dodi Fayed. This episode is brought to you by EFG Holding, a financial institution with a universal bank in Egypt and the leading investment bank in the Middle East and North Africa. Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
41 minutes

What I Did Next
Farida Osman
I’m excited to welcome Farida Osman as the first athlete on the show! She’s a 3-time Olympian, 3-times world bronze medalist and holds senior national records for butterfly, freestyle and backstroke events. Farida is such a natural, positive person who is authentic and passionate about her sport. She’s a wonderful ambassador for swimming and an incredible role model for young sportspeople who can look to her and see that anything is possible. This episode is brought to you by EFG Holding, a leading financial institution with a universal bank in Egypt and the leading investment bank in the Middle East and North Africa. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
39 minutes

What I Did Next
Encore: Omar Samra
I’m super excited to kick-off 2025 with one of our new segments called WIDN Encore, where I’ll be checking in with some of your favourite What I Did Next alumni. My first guest is adventurer, entrepreneur, and podcaster Omar Samra. I first spoke to Omar in 2021 about his company, Wild Guanabana, and his epic maritime challenge with Omar Nour which they parlayed into an award-winning documentary, Beyond the Raging Sea. We’re picking up right where we left off and Omar tells me what he’s been upto since. A reminder that these Encore episodes will be members-only going forward, so if you’d like to hear from your favourite alumni, including Ahmed Alfi, Nada Debs, Ali Ali and Amy Mowafi, subscribe now so you can get this and all of our bonus episodes throughout the year! Chapters: 00:00 Coming up 00:41 Introduction 02:00 Moving away from city life 03:58 What Omar is working on 08:49 Launching two podcasts 11:33 Darkness retreat 15:19 The body experience of the darkness retreat 27:26 A more reflective Omar 30:09 Influential people in his life 33:22 Anthropology and Astronomy 35:20 Lightning Round Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
37 minutes

What I Did Next
Coming up in 2025
A quick teaser on what’s coming up on in 2025, including a new line-up, schedule and offerings! Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
5 minutes

What I Did Next
Wrapping up 2024
Thank you for joining me for an incredible year of What I Did Next. This week, I’m joined by the show’s producer, Chirag Desai, to look back at how quickly the year has gone by, and what is to come in 2025. This episode is brought to you by EFG Holding. For 40 years, EFG Holding has been realising more, for clients, investors, businesses, communities and individuals. See the world differently, and realize more with EFG Holding. Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 months ago
30 minutes

What I Did Next
Omar Elsahy
Omar Elsahy is General Manager for Amazon in Egypt, overseeing 2,500 employees in the country as well as after-market services across the region. He told me about his early years in the US and Egypt, starting a number of businesses with his brother before pivoting to e-commerce with Souq.com. I enjoyed getting to know Omar through this conversation, and also got some great insights into the way he thinks as a leader, and how Amazon approaches innovation. This episode is brought to you by: EFG Holding, a trailblazing financial institution with a Universal Bank in Egypt and the leading investment bank in the Middle East and North Africa (MENA). Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 months ago
34 minutes

What I Did Next
Connecting the dots across the Middle East through storytelling. Join host Malak Fouad, as she brings you the most inspiring people and unpacks their life journeys — successes, failures and everything in between! You can connect with us on Instagram, X and on LinkedIn, and watch extended clips from our interviews on our YouTube channel.