Ep. 18: The Value of a Vision to Create FOCUS

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What Are You Willing to Throw Your Life Away On?

andrew reed & the liberation

20 episodes

1 day ago

This question cuts straight to the heart of Life… and this series of messages goes, perhaps, as DEEP and Intelligently as possible into the Experience of Life and offers PROFOUND insight gained from a journey that has been EPIC in worldly terms, but is also littered with catastrophic losses almost unimaginable. Set in an array of settings ranging from intimate talks in the Awakened Forest to national conferences, concerts, broadcasts and various public events over the years, Andrew shares a challenges people to learn to truly live, and even embrace the struggles and heartaches along the way…and somehow reconcile and integrate the Day and Night, Pleasure and Suffering… Andrew Reed is a True Outlier… Andrew has gone about as DEEP as possible, through personal will, as well as through “events” into the PROFOUND of the Experience of Life. He has accomplished much in worldly terms and in a number of fields, including music, the arts, healthcare, business, wilderness adventurer, scientific research, Alaskan commercial fishermen, consultant/teacher to over 10,000 CEOs and executives, etc. But his life is also littered with almost every catastrophic loss imaginable from the loss of 2 children in accidents, loss of health, loss of a few fortunes, loss of wives & loves, and loss through natural disasters of hurricanes and forest fires. Add in - bear attacks, gunshot fragments in his head, being swept overboard a few times nearly drowning, escaping from fires nearly killing him, having multiple breakdowns and such add to the color to the philosophical topics and practical, pragmatic advice shared… He has been described as a creative rarely seen, with accomplishments in music and the arts as well as being an expert on creating and operating World-Class organizations. He is also a songwriter and super guitarist under Universal/Virgin Music Groups and WorldSound with an international fanbase accounting for 90% outside of the US. He is the principal of Multi-View Incorporated family of companies which benchmarks and consults with over 1,300 companies, primarily in the United States.

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Ep. 18: The Value of a Vision to Create FOCUS

What Are You Willing to Throw Your Life Away On?

38 minutes

1 month ago

Ep. 18: The Value of a Vision to Create FOCUS

VISION!!! Often seen as “squishy” - a waste of time, especially if you’ve sat through “Vision Statement Creating” meetings. However, Vision is, in fact, one of the most VALUABLE things a person, as well as an organization, can make! Why? A great Vision can change your LIFE! Literally! It seems that Human beings need a “Bright Horizon” to look forward to! Without a Life-Giving Vision, people perish!

In this episode, Andrew Reed dives into one of the most misunderstood — yet essential — elements of building a great organization: Vision. Far from being corporate fluff or an exercise in branding, Vision is described here as the foundational force that creates FOCUS. Without it, individuals lose direction, teams lose energy, and entire companies drift.

Broadcasting from a mountaintop in the Awakened Forest, Andrew shares how a compelling vision transforms not only organizations, but people. It sharpens decision-making, boosts morale, and fosters the kind of culture that outperforms competitors. From startups to M&A transitions, this episode explains how Vision informs Design, Culture, Leadership Development, Compensation, and Accountability — and how to build one that actually motivates real advancement.

Chapter Markers

(00:00) – Intro

(01:09) – The Power of Focus
A compelling vision cuts through distraction and drives discipline.

(03:32) – Vision and Human Psychology
Why people need a horizon to avoid despair — in life and business.

(06:55) – Visions that Break Addictions
Stories of personal transformation through bright, motivating goals.

(08:15) – Vision Informs the Leader
The clearer the vision, the more it shapes who the leader must become.

(13:13) – Courage Before Clarity
Vision often demands risk — clarity comes only after action.

(17:03) – The Studio That Started With a Vision
A personal story of grief, insight, and an improbable success.

(19:47) – Vision at Every Level of an Organization
Departmental, site, and team-level vision matters just as much as company-wide purpose.

(24:13) – M&A Success Depends on Vision
Why 75% of acquisitions fail — and how vision flips that script.

(26:50) – Culture, Empowerment & Spiritual DNA
How MultiView’s vision-centered model transforms organizations from the inside out.

(29:21) – Vision vs. Committees
Committees kill clarity — vision must be owned and accountable.

(31:52) – Building Around the Vision
From recruiting to measurement: design backward from the outcome.

(36:55) – Accountability & Quantification
Vision is empty without standards, data, and meaningful consequences.

(38:44) – Outro & Next Steps
Encouragement to craft a vision that motivates, aligns, and delivers results.

Song: Twisted World - andrew reed & the liberation

Album: As a Bird of the Air… (Trilogy I Album 1)

Social Media Links

www.mvi.life

Official Website: www.AndrewReedMusic.com

Facebook: @andrewreedandtheliberation

X: @AndrewReedMusic

Instagram: @AndrewReedMusic

Spotify: https://open.spotify.com/artist/2Lx7DnbB5qyt7uwV8yeHwE

Youtube Channel: @andrewreedtheliberation

MVI Phone #: (828) 698-5885

Click here to view the episode transcript.

Watch out for the next message, every two weeks on Fridays @ 7:01am (EST)!

What Are You Willing to Throw Your Life Away On?