Authenticity, Branding, and the Athlete Mindset with Kristen M. Olson

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What Are You Made Of?

Mike "C-Roc" Ciorrocco

760 episodes

18 hours ago

Join me on "The What Are You Made Of? Show" where we share the ingredients of what went into making my guests and myself who we are. We will be sharing stories,aiming to help you reflect on your own past experiences, uncovering your true strength and resilience. This podcast is designed for those interested in Entrepreneurship and Personal Development, offering insights into performance, persistence, and inspiration. It's not just entertaining; it's a valuable resource for your journey of self-discovery and closing the gap between where you are and where you are capable of being.

Entrepreneurship

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All content for What Are You Made Of? is the property of Mike "C-Roc" Ciorrocco and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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Authenticity, Branding, and the Athlete Mindset with Kristen M. Olson

What Are You Made Of?

32 minutes 12 seconds

1 month ago

Authenticity, Branding, and the Athlete Mindset with Kristen M. Olson

In this episode of What Are You Made Of?, Mike “C-Roc” sits down with powerhouse leader, athlete, and podcaster Kristen M. Olson.

A former D1 athlete, five-time CrossFit Games athlete, certified coach, and branding strategist, Kristen brings her trademark mix of grit, energy, and authenticity to the mic. She shares the story behind her top-ranked podcast Turmeric & Tequila™, where she explores the balance between discipline and fun, health and celebration, truth and vulnerability.

Kristen opens up about her athletic journey from a competitive Colorado kid to collegiate lacrosse and beyond, and how sports shaped her mindset for business, community, and service. She dives into her work in influencer marketing and strategic partnerships, emphasizing the power of authentic voices and real connections in a world full of smoke and mirrors. From relentlessly marketing herself to D1 coaches as a teenager to building brands and communities today, Kristen highlights the lessons of persistence, creativity, and leading with honesty.

This conversation is a masterclass in determination, reinvention, and embracing both the grind and the joy along the way.

Whether you’re an athlete, entrepreneur, or simply someone striving to live with impact, Kristen’s story will leave you inspired to show up fully—turmeric, tequila, and all.

Website-koalliance.com

turmericandtequila.com

Social Media Links/Handles-

https://www.instagram.com/madonnashero/?hl=en https://www.instagram.com/turmerictequila/?hl=en

https://www.instagram.com/koalliance