Triple Whale presents Whale Informed. This week, John and Ethan discuss:
📺 Mr. Beast’s Amazon Prime Show
🌮 Open AI & Taco Bell
🏪 Macy’s Running UGC Style Ads
+ more.
***
00:00 Intro
00:52 Mr. Beast’s Amazon Prime Show
07:01 Unilever Spinning Off Ben & Jerry’s
10:20 Nvidia
12:28 Novo Nordisk
13:46 SpaceX & The Sphere
15:32 Open AI & Taco Bell
18:07 Death of Linear TV Ads
22:29 Remi’s Bold “Us vs. Them” Ad
24:53 Ad Length = Age Trick
26:32 Macy’s Running UGC Style Ads
***
The Whalies 🐳
Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201
***
Book a demo: https://www.triplewhale.com/bookdemo
Triple Whale presents Whale Informed. This week, John and Ethan discuss:
🧟 Liquid Death Raises Money
📊 Ecommerce Advertising Trends
🏴☠️ Temu Treasures
+ more.
***
The Whalies
Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201
***
Chapters
00:00 Intro
00:59 Liquid Death Raises Money
06:04 DUDE Wipes’ Scoop
09:11 “Trends” by Triple Whale
12:46 Is TikTok Facing a Ban in the U.S.?
18:14 Bonobos Does a Golf No-No
22:05 Temu Treasures: Intro
23:03 Temu Treasures: Ethan’s Pick
25:28 Temu Treasures: John’s Pick
***
Book a demo: https://www.triplewhale.com/bookdemo
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.
This week, John and Ethan discuss:
📧 Klaviyo Professional Services
📱 Is Meta broken?
👟 Footlocker: Harbinger of death
+more.
***
The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201
***
Chapters
00:00 Intro
00:52 Is Meta Broken?
04:38 Foot Locker’s Disappointing Earnings
09:51 TB12 Sports
12:57 Chamberlain Coffee
17:19 Talentless
19:55 Seek Discomfort
22:46 Full Send
25:11 Crunch Labs
26:50 The Johnologue: Klaviyo Professional Services
***
Book a demo: https://www.triplewhale.com/bookdemo
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.
This week, John and Ethan discuss:
🥤 Simple Modern’s retail strategy
🍟 Wendy’s Pricing Experiment
🏋️ Gymshark 2023 Financials
+ more.
**********************************************************************
The Whalies
Get Tickets: https://www.tickettailor.com/events/t...
Vote: https://trytriplewhale.typeform.com/w...
**********************************************************************
Chapters
00:00 Intro
00:53 The Johnologue: Simple Modern’s Retail Strategy
22:53 Wendy’s Pricing Experiment
29:48 BK’s Decay as Display
33:25 Gymshark 2023 Financials (Triple Whale Benchmarks)
**********************************************************************
Book a demo: https://www.triplewhale.com/bookdemo
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.
This week, John and Ethan discuss:
🍫 Billionaires stocking shelves
🆒 Brand as differentiator for undifferentiated products
👛 Ridge x MKBHD
+ more.
**********************************************************************
The Whalies
Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201
Vote: https://trytriplewhale.typeform.com/whaliesawards
**********************************************************************
Chapters
Timestamps
00:44 The Whalies by Triple Whale
01:13 Mr. Beast Restocking Retail Shelves
04:46 Hostage Tape - Old idea, New spin
09:22 What’s the P in Pinterest?
Rapidfire
13:48 CoinBase Wins Liquid Death Ad Auction
15:35 First Human Neuralink Implant
17:01 NFL’s Big Season
18:30 Reddit Strikes Deal with Google
19:47 The End of Stanley Cups
21:33 Target’s new budget brand
23:15 Taco Bell’s Keynote
The Johnologue
24:28 Ridge Strikes Partnership with MKBHD
**********************************************************************
Book a demo: https://www.triplewhale.com/bookdemo
Follow Triple Whale: https://twitter.com/triplewhale
Follow John: https://twitter.com/johnjhcoyle
Follow Ethan: https://twitter.com/ethanshust
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1:59 Zuck vs Apple Vision Pro 7:03 Feastables quit DTC + other creator-led brand moves 11:59 Reviewing Brēz’s January performance against food & bev benchmarks 19:01 This week’s DTC news 28:28 The Johnologue: Reviewing the best & worst Super Bowl ads ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/EthanShust
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro.
===
Chapters 00:00 Intro 01:06 Taylor Swift Industrial Complex 5:35 Super Bowl Ad Strategies 11:08 The Browser That Browses For You 15:39 2024 Customer Acquisition Cost Quiz 22:30 The Johnologue™️: Apple Vision Pro
===
Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust
This week, in our first (read: third?) episode, John and Ethan discuss: 🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford) 🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman) 📊 A peek into 2023 industry trends (h/t Triple Whale) Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!). Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: https://www.triplewhale.com/ecommerce...
===
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === Chapters 00:00 Intro 01:09 Ford x Sydney Sweeney 4:36 One Person, $1 Billion Brand 8:00 "The Dive" 2023 Industry Benchmarks Report 14:37 Flat Fee vs. Percentage of Revenue 17:24 LINGsCARS.com 20:13 2024 Packaging Trends 24:14 Super Bowl Ad Predictions 27:19 The Johnologue™: AI Generated Ads
===
Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success.
Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.
Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements.
Don't forget to subscribe for more episodes!
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.
Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.
Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐
Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce landscape. 🛍️
Don't forget to subscribe for more episodes!
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to another episode of 'You're not your ROAS' with Jimmy Kim.
Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric.
Jimmy brings a wealth of knowledge and insights to the table.
Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS, shedding light on overlooked metrics and strategies that can propel your brand to new heights.
But it's not all about numbers. It's about understanding the narrative behind those numbers and crafting a strategy that aligns with your brand's core values and vision.
Don't miss out on this enlightening conversation.
Don’t forget to subscribe and share to spread the knowledge!
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris. 🎙️
Nick Harris isn't just another marketer. With over a decade of experience, he's been at the forefront of some of the most groundbreaking campaigns in the industry. His accolades include transforming startups into market leaders and his unique approach to blending data with storytelling has set him apart. Nick's journey from a rookie marketer to a revered expert is nothing short of inspiring, and today, he's here to share his wisdom with us. 🌟
So, why should you tune in? This episode isn't just about numbers or metrics. It's about understanding the soul of marketing. Nick delves deep into why ROAS (Return On Ad Spend) shouldn't be the sole determinant of your marketing success. He emphasizes the importance of seeing beyond the numbers, of understanding the stories and emotions behind every campaign.
This episode is a treasure trove of insights, as Nick delves into why ROAS (Return On Ad Spend) shouldn't define your marketing success.
If you're looking for a fresh perspective on marketing metrics and the importance of storytelling, this is the episode for you.
Don't forget to subscribe for more data-heavy content! 📊📈
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.
In this episode we're joined by Aaron Paul, a drummer, a marketer, and now a DTC maven. We dive deep into Aaron's incredible journey from Bahrain to Toronto, exploring the intricacies of affiliate marketing and the direct-to-consumer world. With over $200 million in affiliate revenue and partnerships with brands like Goli Nutrition and Chefs Plate, Aaron's insights are a goldmine for anyone looking to understand the DTC landscape.
Don't miss out on his unique perspective on scaling businesses, understanding consumer behavior, and the power of hard work.
Make sure to subscribe for more insights from industry leaders! 🔥🎙️
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.
Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.
In this episode, we're thrilled to have Lewis Fausett, a renowned marketing strategist known for his successful 7-figure campaigns 📈. Lewis is not just a marketing expert, but a visionary who has revolutionized the way businesses perceive success. With a decade of experience in the industry, he has worked with numerous businesses, helping them to optimize their marketing strategies and achieve unprecedented growth.
This episode is packed with data-driven insights and actionable strategies that will help you view your marketing efforts from a fresh perspective. We delve deep into the world of digital marketing metrics, uncovering the pitfalls of relying solely on ROAS and exploring more holistic measures of success.
If you're a marketer, business owner, or simply someone interested in the intricacies of digital marketing, this episode is a must-watch. 💡
Tune in to 'You're not your ROAS' and join us as we redefine success in digital marketing with Lewis Fausett.
Don't forget to subscribe for more insights from industry leaders.
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!
On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.
He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.
Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/
Check out PatientPartner: https://www.patientpartner.com/
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!
In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey from New York to LA.
Join us for an insightful conversation with Michael Schewmake as we explore the fascinating world of coffee and entrepreneurship!
Connect with Michael: https://www.linkedin.com/in/michaelshewmake/
Check out Atlas Coffee Club: https://atlascoffeeclub.com/
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!
In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists, the importance of purpose and market understanding for founders, and the cost of missing out on growth. Join us as we navigate the world of venture investing and gain valuable insights into building successful businesses. Don't miss this engaging conversation with Rachel Ten Brink, a true industry expert!
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!
In this episode of You’re Not Your ROAS, we’re joined by Phillip Jackson, Co-founder of Future Commerce. We delve into thought-provoking topics such as the fight for AI rights, the impact of AI on commerce and society, the dark side of persuasive advertising tactics, and the future of commerce. Phillip shares his fascinating journey from being a developer to becoming a software team builder and discusses the evolving landscape of the commerce industry. Don't miss out on this insightful conversation that goes beyond trends and explores the multifaceted context of commerce.
Connect with Phillip: https://www.linkedin.com/in/philwinkle/
Check out Future Commerce: https://www.futurecommerce.com/
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!
In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the importance of having everyone on an equal playing field. He delves into the highs and lows of Postscript's growth and touches on the future of e-commerce, as well as the silver bullet of community in DTC.
Connect with Alex: https://www.linkedin.com/in/alex-beller-70452852
Check out Postscript: https://postscript.io/
Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.
Oh. And before we forget...
Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
