Want to explore the world in a way that's good for the planet AND empowers local communities? 🌱🌍 On this episode Zeeya discusses sustainable travel with Sham, founder of "Travel4Purpose."

Sham shares her inspiring journey from the corporate world to creating a travel company that's redefining tourism in Kenya. We discuss:

- The negative impacts of traditional tourism, from environmental damage to cultural erosion.

- What is sustainable travel, and how it can create positive change.

- How "Travel4Purpose" curates unique experiences that benefit both travellers and local communities.

- The importance of supporting locally owned businesses and preserving cultural traditions.

- Practical tips for traveling more consciously and making a difference wherever you go.

- Sham's personal wellness journey, including her experience with topical steroid withdrawal and her shift towards natural healing.

0:00 - Introduction

2:07 - What is Travel4Purpose? (Sustainable Travel in Kenya)

3:24 - Sham’s Journey to Sustainable Travel (The Full Moon Party that Changed Everything)

9:07 - The Economics of Tourism (How Much Money Actually Stays in Kenya?)

10:25 - Unique Sustainable Travel Experiences Offered by Travel for Purpose

13:26 - Helping Hotels and Lodges Become More Sustainable

15:00 - Spreading the Word About Sustainable Travel (Challenges & Successes)

18:22 - The Negative Impacts of Traditional Tourism (Overcrowding, Overconsumption, & More)

22:45 - The Ripple Effect of Sustainable Travel (Supporting Local Communities)

24:06 - Empowering Local Fishermen Through Sustainable Tourism (A Case Study)

28:04 - Tips for Sustainable Travel Beginners

30:30 - Sham's Personal Wellness Journey (Overcoming Topical Steroid Withdrawal)

40:21 - Rapid Fire Q&A with Sham