In this practical episode, Anna and Kendall explore the strategic decisions involved in adding or removing services from a wellness practice. They discuss the distinction between services and modalities, and share insights from their experiences with both successful and unsuccessful service additions.
Kendall emphasizes the importance of timing and market research: "We do try a new modality. If it's been three months and it's just really feeling forced, like it's not working, it's not the right time, it's not the right provider, people don't want this service... Cut the losses, let it go, move on."
The hosts discuss how to evaluate new service proposals from team members, with Anna sharing their practical approach: "We've now created a document... called 'So you want to bring this into the clinic'... We understand it's a great idea, but first of all, tell us what the plan is." This structured approach helps practice owners make informed decisions about service additions while maintaining profitability and alignment with their practice vision.
Get all the links, resources and show notes here: https://wellnesscentercreators.com
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