In part three of their “Clinic Expansion” conversation, Anna and Kendall delve into the specific challenges of hiring massage therapists for a clinic expansion. The discussion focuses on adapting recruitment processes and understanding cultural differences between healthcare modalities.
As Kendall notes, "What you're looking for is a massage therapist who does have that professional skill set and they do exist... we hire more for the person rather than clinically. And we can teach clinical skill." This highlights the importance of finding candidates who align with the practice's professional standards while remaining open to developing clinical abilities.
The conversation explores the unique aspects of recruiting massage therapists, with Anna questioning traditional hiring methods: "I'm not convinced that the same process for interviewing and hiring for an acupuncturist is necessarily the right process for massage therapists." This leads to valuable insights about adapting recruitment strategies while maintaining professional standards.
This episode offers practical advice for wellness practice owners expanding their services or hiring across different modalities, emphasizing the importance of understanding cultural differences while maintaining consistent professional standards.
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