In this practical episode, Anna and Kendall respond to questions from community member Lauren about launching wellness classes. They share insights from their experience offering movement classes at their wellness center, including the challenges and lessons learned.
Kendall reflects on their journey with classes: "The energy and marketing it took to get 15 people to one class at one time and bring in less profit than getting one person to one healthcare appointment." This led to an important shift in their approach.
The hosts discuss various aspects of class management, including booking platforms, payment systems, and whether to hire teachers as employees or contractors. They emphasize the importance of clarity around your vision and goals before making these decisions.
A key insight shared is their pivot from drop-in classes to series-based offerings: "Why don't we offer classes only in a series and people have to pay for it beforehand. And then we know that we have enough people to cover the class." This approach proved more sustainable for their business model.
The episode provides valuable guidance for wellness entrepreneurs considering adding classes to their offerings, emphasizing the importance of understanding profit margins, choosing appropriate systems, and maintaining clear vision alignment.
Get all the links, resources and show notes here: https://wellnesscentercreators.com
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