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Well Put
Libretto
11 episodes
1 week ago
Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations.   Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words.   Learn more about Libretto by visiting libretto-inc.com.
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Marketing
Business,
Non-Profit
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All content for Well Put is the property of Libretto and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations.   Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words.   Learn more about Libretto by visiting libretto-inc.com.
Show more...
Marketing
Business,
Non-Profit
Episodes (11/11)
Well Put
Episode 11: Workshops
Once a messaging platform is complete, the time comes to put it to use. Join Nancy Boissonnet and Adrian Pio as they share Libretto's approach to putting the messaging to use via workshops that teach organizations how to share compelling, authentic stories with a unified voice.  Mentioned in this episode: * Project: United Way of Central Maryland [https://www.libretto-inc.com/our-projects/united-way-of-central-maryland/] * Project: Dartmouth Health [https://www.libretto-inc.com/our-projects/dartmouth-health/] * Taylor Swift and Travis Kelce: engaged! [https://www.instagram.com/p/DN02niAXMM-/?hl=en] * Big Money (album) by Jon Batiste [https://jonbatistestore.com/products/big-money-digital-album?srsltid=AfmBOoqXIw-bZVjqYsyxFvtjTo6bMqAT9mFXclFAPySInd1sRNR3faZr] * The Bear (TV Series) [https://www.imdb.com/title/tt14452776/] Hosted by Nancy Boissonnet and Adrian Pio Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
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1 month ago
25 minutes

Well Put
Episode 10: Public Speaking
Speaking with the public -- from boards of trustees to student groups and everyone in-between -- is an integral part of what we do at Libretto. Join Neal Kane and Ian Sutherland as they discuss how they prepare for their public speaking engagements, what to do (and not do), and the best way to conclude a presentation.  Mentioned in this episode: * GK Training [https://gktraining.com/https://gktraining.com/] * Don't Say Um [https://dontsayum.com/buy-now/] by Michael Chad Hoeppner * The Atlantic [https://accounts.theatlantic.com/products/] * Ear Hustle podcast [https://www.earhustlesq.com/] * "Pee-wee as Himself" [https://www.imdb.com/title/tt14419140/] * The Leftovers [https://www.imdb.com/title/tt2699128/] Hosted by Neal Kane and Ian Sutherland Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
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3 months ago
39 minutes

Well Put
Episode 9: Themestorming
From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presents.  Mentioned in this episode: * Neal Kane's thoughts on Naming: Part 1 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=2773b4cabf], Part 2 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=9ea78e2446] * Libretto's Names and Themes [https://www.libretto-inc.com/campaign-names-and-themes/] * The Bullet Journal Method [https://bulletjournal.com/] by Ryder Carroll * The Checklist Manifesto [https://atulgawande.com/book/the-checklist-manifesto/] by Atul Gawande * PicklePlay.com [https://pickleplay.com/] (referenced as Pickleballers.com in the episode) * Barbarian Days: A Surfing Life [https://www.penguinrandomhouse.com/books/292954/barbarian-days-by-william-finnegan/] by William Finnegan Hosted by Ian Sutherland, Madison Hunt, and Tiffany Carlson Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
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5 months ago
40 minutes

Well Put
Episode 8: Messaging for Transitions
From a change in leadership to the start of a major fundraising initiative, moments of transition represent opportunities for organizations to evaluate and refine their messaging. For this reason, Libretto is often called in to consult at these inflection points. In this episode, Nancy and Connor discuss three projects that demonstrate how taking the time to carefully develop messaging—even when certain aspects are still in flux—puts your organization in a strong position to weather whatever comes next. In this episode: Braiding Sweetgrass [https://bookshop.org/p/books/braiding-sweetgrass-robin-wall-kimmerer/16712606], by Robin Wall Kimmerer The Histories [https://bookshop.org/p/books/the-histories-penguin-classics-deluxe-edition-herodotus/17236576?ean=9780143107545&next=t], by Herodotus (translated by Tom "Not Spider-Man" Holland) Hosted by Nancy Boissonnet and Connor Ferguson Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
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8 months ago
42 minutes

Well Put
Episode 7: Best of 2024
Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2024. Here's hoping they bring you joy, make you think, and entertain you in 2025. Hosted by Nancy Boissonnet, Tiffany Carlson, Connor Ferguson, Madison Hunt, Neal Kane, Adrian Pio, and Ian Sutherland. Music by Coma-Media, via Pixabay. © 2025 Libretto. All Rights Reserved.
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9 months ago
1 hour 15 minutes

Well Put
Episode 6: Uncomplicating the Complicated
From poring over pages of interview notes to find the best ideas that will distinguish our clients to wrangling schedules across timezones, the Libretto team has to unravel plenty of thorny challenges on a daily basis. In this episode, Tiffany and Connor reflect on turning challenges into puzzles and drawing on our intellectual curiosity to keep things interesting. Mentioned in this episode: Game of Thrones (https://www.hbo.com/game-of-thrones) King Gizzard and the Lizard Wizard (https://kinggizzardandthelizardwizard.com) Hosted by Tiffany Carlson and Connor Ferguson Produced by Madison Hunt Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
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10 months ago
33 minutes

Well Put
Episode 5: How to Stay Connected While Working Remotely
Libretto operated out of a traditional office in Boston's South End for more than 20 years, but like many companies, we've been fully remote since 2020, and our team is now spread across six states. As the two Librettists who joined after the switch to remote work, Madison and Tiffany discuss connecting with colleagues virtually, as well as the challenges and opportunities afforded by a fully remote model.   Hosted by Madison Hunt and Tiffany Carlson Produced by Ian Sutherland Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
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1 year ago
30 minutes

Well Put
Episode 4: Libretto Then and Now
After almost 28 years, what's changed and what's stayed the same at Libretto? How is the business of communications different today than it was in 1996? The firm's newest employee, Madison, sits down with founder and president Neal to discuss how the firm has evolved.   Hosted by Neal Kane and Madison Hunt Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
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1 year ago
40 minutes

Well Put
Episode 3: How to Lead a Great Interview
Every Libretto project starts with in-depth qualitative discovery, allowing us to surface the key differentiators that will be essential in our work. Join Ian and Neal as they discuss how authentic curiosity is critical to a great discovery interview.   Hosted by Ian Sutherland and Neal Kane Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
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1 year ago
33 minutes

Well Put
Episode 2: How to Write a Perfect Sentence
A great sentence expresses ideas clearly and concisely, leaving audiences eager keep reading. But as a writer, how do you go from a spark of a thought to a tight, well-constructed sentence? Join Adrian and Ian as they dissect some of their favorite lines from literature—as well as a few sentences they wrote themselves.   Hosted by Adrian Pio and Ian Sutherland Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
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1 year ago
34 minutes

Well Put
Episode 1: Our Favorite Campaign Themes
When it comes to securing millions in philanthropic contributions, a theme is much more than a way to refer to your campaign—it's a rallying cry for your entire community. Libretto has developed names and themes for campaigns that have collectively raised over $5 billion. Join Adrian and Connor as they talk about what qualities make a successful campaign theme and share some of their favorites. Learn more about Libretto at libretto-inc.com.   Hosted by Connor Ferguson and Adrian Pio Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
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1 year ago
33 minutes

Well Put
Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations.   Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words.   Learn more about Libretto by visiting libretto-inc.com.