Too many wedding content creators think giving away free packages is the only way to get bookings. The problem? Freebies don’t pay the bills, and they don’t teach couples to value your work.
In this episode, Darina McCabe shares a simple 4-step plan you can use instead: run short, smart special offers during quiet months. These offers bring money into your bank account right away with booking fees, while also securing dates for the year ahead.
You’ll learn:
Why free weddings don’t lead to steady bookings
How to add bonuses without discounting your packages
The exact steps to run a special offer that fills your calendar
✨ Download the 4 Step Promo Framework Guide here:
And if you want to chat more, you’ll always find me in my DMs on Instagram @weddingcontentcreatorcoach.
Stop working for free. Start booking couples who value your work.
Does it ever feel like you’re posting and posting… but no one new is noticing? No enquiries, no couples reaching out — just silence.
You’re not alone, and in this episode I’m breaking down exactly why this happens — and how to change it.
Here’s what you’ll learn:
How to actually get your posts found on Google
How to train the algorithm so the right couples see your content
How to post more often — in less time
Why one wedding is all you need to start showing up consistently
Plus: Copy & Paste captions (with hashtags!)
✨ Download the free plan here: The Simple Plan to Finally Get Noticed by the Right Couples
📲 And come say hi on Instagram: @weddingcontentcreatorcoach
Most Wedding Content Creators were never shown how to set profitable prices — and that’s exactly where we’re starting.
Inside this episode, I’ll walk you through:
Why pricing is the first thing we’re building together in my new course
What most people get wrong when they set their packages
How I learned (the hard way) to charge based on cost, time, and actual take-home pay
This isn’t about inflating your prices for the sake of it.
It’s about building a real business — one that pays you properly and grows with you.
🧭 I’m inviting you to learn with me, step by step, starting with Module One —
A pricing foundation built just for Wedding Content Creators, and free to access (for a limited time)
You’ll get:
✅ A professional pricing calculator
✅ A step-by-step pricing playbook
✅ A chance to ask questions and shape the course as I build it
This is your opportunity to learn the numbers behind your business — and finally feel in control of what you charge and why.
👇 Start here:
📥 Get free access to Module 1 here!
👯♀️ Join Our Community —
Wedding Content Creator: The Build Room
📸 Come find me on Instagram:
🎧 If you’ve been waiting for someone to finally explain pricing in a way that makes sense — this is it.
Let’s build this. Together.
In this episode, I’m sharing why creating a local wedding content creator business is the smartest way to grow.
Want to learn more - sign up for my weekly emails: Here!
Destination weddings and nationwide travel might sound glamorous, but they’re usually one-and-done with no referrals afterwards. Building locally is where the long-term income and steady bookings come from.
I’ll walk you through 10 real reasons why focusing on your area pays off:
Get known at local venues & attract couples marrying there
Less competition (4–5 WCCs vs hundreds nationwide)
Build strong relationships with vendors who constantly refer you
Easier conversions when you’re 100% relatable to couples
Become part of a supportive wedding community
Show up in Google searches for your town & venues
Constant referrals from couples, siblings, friends, vendors & venues
And a whole lot less stress—less travel, fewer overnights, easier childcare, and working with vendors you already know
If you’ve been wondering whether to go broad or to double down locally, this episode will show you why local is the fastest path to becoming the most sought-after wedding content creator in your area.
Getting known in your local wedding industry is the first step to steady bookings — but how do you actually make that happen?
In this episode, I’m sharing 5 clever moves you can start using right now to get your name out there as a Wedding Content Creator. These are practical, personal strategies I used myself when starting out, and they’ll help you get noticed by couples and vendors in a way that feels natural and genuine.
👉 Grab the free checklist that goes with this episode so you can take action straight away:
5 Ways to Get Your Name Out There Checklist
👉 Want to help shape my brand-new course? Join the waitlist and co-create it with me:
Wedding Content Creator Course Waitlist
Whether you’re brand new or ready to level up, these moves will help you start building a name in your local wedding industry — one connection at a time.
If your Instagram bio isn’t pulling in enquiries, it’s not doing its job. In this episode, we’re going to fix that — so couples land on your profile and instantly know you’re the one for them.
I’ll walk you through what actually makes a bio work, the small tweaks that make a big difference, and how to get more clicks without spending hours rewriting it.
By the end, you’ll know exactly how to turn your profile into a little booking machine that works while you’re off creating content.
📁 Grab your free Bio Fix Kit here
💌 Got questions? DM me on Instagram →
If you enjoyed this episode, follow the podcast so you don’t miss future tips — and share it with a wedding content creator friend who could use this!
Ever been dismissed as “just a girl with a phone”? In this very first episode of Wedding Content Creator – The Build, I’m sharing a personal story I’ve never told publicly—how gender bias in the wedding industry changed the course of my own business.
Whether you’ve felt underestimated by vendors, ignored by couples, or unsure how to prove your value—this is the conversation we need to have.
This isn’t about ranting—it’s about recognising your strengths as a female wedding content creator and learning how to own your role with confidence, strategy, and skill.
Because you’re not just filming weddings—you’re capturing the heart of the day in a way only you can.
🔗 Want to keep learning from someone who’s been in this industry for 20+ years?
Head to weddingcontentcreatorcoach.com to read the full blog, get weekly tips, and start building the business you actually want.
