Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality. In this episode, we explore how website design, like interior design, brings your business "soul" to life and why creating a consistent, warm, and welcoming online space matters. YOU WILL LEARN: Why your website should match the personality of your in...

I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away. YOU WILL LEARN: How AI tools like Claude and ChatGPT can help with content planning, outlines, and reports. Why Descript is more than just a video editing tool—it’s a transcript wizard The benefits of the ...

Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step. YOU WILL LEARN: Why complex navigation can make visitors leave your website. How unclear messaging in your hero section can hurt your first impression. The importance of providing ...

In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement that transforms browsers into paying clients. YOU WILL LEARN: How simplifying navigation improves your website’s usability. Why concise m...

Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you. YOU WILL LEARN: Why the homepage hero section is the most important part of your websiteHow to guide visitors through a clear and simple customer journeyThe power of using your personality and brand identity in every part of your ...

In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance. YOU WILL LEARN: How to refresh your homepage with the “three-second test” for clarity and engagement. Why every page on your website needs a clear call to action. The power of updating testimonials and incorporating real client ...

We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients. YOU WILL LEARN: Why the About page is one of the most visited pages on your website.How to balance being personable and professional on your About page.Tips for showcasing your unique brand voice and personality without oversharing.The importance of using prof...

Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them. YOU WILL LEARN: The impact of broken contact forms and booking systems on client acquisition.Tips for ensuring time zone accuracy in scheduling systems.Strategies for identifying and fixing tech issues on your website.Recommended tools for website testing and maintenance.The importance of regular performance checks to prevent losing vi...

Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection. YOU WILL LEARN: Signs that your website may need an overhaul, like outdated design and poor mobile experienceHow to prepare for a website redesign, including competitor research and setting goalThe typical timeline fo...

In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions. If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you valuable insights! YOU WILL LEARN: What makes Wix a user-friendly option for small and medium businesses. How Wix handles mobile respon...

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Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion. YOU WILL LEARN: If you should list your prices on your website and why transparency matters.How often you need to update your website and what to prioritize.The pros and cons of having a blog for your service-based business.Whether to use website f...

Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch. YOU WILL LEARN: How to transform your homepage hero section into social media bios and posts.Ways to use service page descriptions for social media and blog posts.How to turn elements from your about page into engaging social media posts and emai...

In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process. YOU WILL LEARN: How to make a strong first impression on your homepage.The importance of clear calls to action and minimizing clicks for potential clients.Tips on designing effective i...

In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps. YOU WILL LEARN: Why a high number of visitors doesn’t matter if they aren't buying or contacting you.How traditional contact forms can push potential clients away.The importance of answering questions clearly on your site, including pricing.Why it's essential to guide visitors through your site with a clear client ...

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her various services and resources. YOU WILL LEARN: How to create a clear and effective website navigation menu.The importance of a strong headli...

Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations. YOU WILL LEARN: Why owning your domain name is essential and how to keep it secure.The importance of having control over your website hosting.Why you need full access to your website, not just limit...

Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives. YOU WILL LEARN: Why sliders and carousels can be distracting and what to use instead.How complex navigation menus can overwhelm visitors and simpler solutions.The impact of using stock photos or too many blog categories.Why long contact forms might be scaring away potential clients.The role of social media icons on your website and their strategic placement.How to create an irr...

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs. YOU WILL LEARN: How to simplify website navigation for easy user access.Techniques for creating a clear and compelling landing page message.Ways to strategically use calls-to-action to increase engagement.Tips for integrating keywords and improving SEO on your site.The impo...

Let's chat about the power of internal links and how they can keep visitors on your website longer, help improve your Google rankings, and naturally guide visitors to take action. Learn how to use internal links as strategic pathways to enhance user experience and drive results. YOU WILL LEARN: What internal links are and how they act as helpful signs on your website.Three main types of internal links: navigation menu, content links, and what's next links.Where to incorporate internal links ...