Code to Conversion: How to Market to Devs was moderated by Jake Stott (founder of Hype), and features:

• Matt Hammond, CMO at Connext – pioneering modular interoperability for better bridging solutions and seamless chain abstraction for developers.

• Antoni Zolciak, co-founder of Aleph Zero – focusing on privacy-centric, non-EVM compatible Layer 1 solutions with a strong developer toolkit.

The conversation covers essential developer marketing tactics such as utilizing effective communication platforms like Telegram and Discord, the importance of clear and detailed documentation, and the role of hackathons in fostering a vibrant developer ecosystem. Matt and Antoni also discuss the significance of building relationships and leveraging personal networks to enhance developer engagement.

Whether you're in developer marketing or not, this episode offers valuable insights into the mechanics of marketing to a highly specialized audience!

Episode Timeline

[00:01:36] Key channels for engaging developers: Telegram, Twitter, and Discord

[00:03:34] Exploring effective developer marketing strategies: the value of documentation, hackathons, and building strong relationships

[00:08:52] Avoiding cliché marketing narratives and adding value to messages aimed at developers

[00:09:41] Aligning marketing efforts with current tech trends to resonate with developers

[00:11:14] The importance of content creation, tutorials, and online events in developer marketing

[00:13:27] How to identify decision-makers and focus on providing value to end-users in the tech development process

[00:19:40] How hackathons can serve as powerful tools for developer engagement and feedback gathering

[00:23:33] Identifying key milestones and touchpoints that showcase effectiveness in developer marketing

[00:26:35] Emphasizing values and solving problems for end-users as core strategies in developer marketing

[00:32:07] Tailoring marketing messages to different organizational sizes and understanding developer needs

[00:35:09] Centering marketing messages around the values important to decision-makers and end-users

Web3 Growth Podcast

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3.

Designing Sustainable Incentives is a fireside chat between Eric Hendrickus (Head of Strategy & Corporate Development at Mythic Protocol) and Nik Pletikos (Head of DeFi at Fuel Network).

The dialogue centers on the delicate balance between offering initial high rewards to drive participation and maintaining long-term value sustainability in tokens. The pros and cons of fixed versus unlimited token supplies are explored, with a focus on the strategic necessity for clear long-term planning to prevent common downfalls such as post-launch token value depreciation.

Episode Timeline

[00:00:06] Introduction to Tokenomics and Incentive Design

[00:02:00] Early Rewards and Inflation Risks

[00:04:00] Fixed vs Unlimited Token Supplies

[00:06:00] Post-Launch Token Valuation

[00:08:00] Token Utility and Fundamental Demand

[00:12:35] Supply and Demand Balance in Token Economics

[00:14:35] Mythic Protocol’s Upcoming Testnet and Mainnet

[00:16:00] Gameplay Test Announcement for Mythic Protocol

Web3 Growth Podcast

We interview the best growth operators about their growth strategies, challenges, and tech stacks to give you the insights you need to grow your business in web3 & beyond.

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by Safary & supported by Hype and Saison Capital. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3

Welcome to episode three of the Web3 Growth Podcast! 🦁

In "How Protocols Attract Liquidity," Uri Ferruccio (CEO at Concordia - a multi-chain modular risk & collateral protocol) interviews:

• ​Larpseidon, CMO at Smilee Finance - derivatives platform that created “Impermanent Gain,” the first DeFi native convex payoff

• ​0xApollo, CMO at THENA - native liquidity layer & AMM on BNB chain

In this dynamic episode, Uri dives into the pressing question of airdrops and their necessity for successful token launches, while Larpseidon shares insights into creating sticky user engagement through transparent yield strategies. 0xApollo discusses the challenges and strategies of attracting high-quality, lasting liquidity amidst the resurgence of the market.

The conversation also tackles emerging trends like how app chains and cross-chain operations are shaping the future of liquidity and user engagement. From attracting the elusive "whale" investors to engaging with communities through innovative communication strategies, this episode is packed with expert insights.

Whether you're a growth leader, DeFi expert, or just curious about the future of finance, this episode is packed with invaluable insights that you won't want to miss!

This episode was recorded during Safary’s inaugural web3 growth summit in February 2024, hosted by ⁠⁠Safary⁠⁠ & supported by ⁠⁠Hype⁠⁠ and ⁠⁠Saison Capital⁠⁠. The summit featured 10 panels with over 25 growth leaders sharing what it truly means to grow in web3.

Welcome to episode two of the Web3 Growth Podcast! 🦁

This week co-hosts, Justin Vogel, co-founder of Safary, and Quinn Campbell, co-founder of Superfine, explore quests, community, & user acquisition. The duo is joined by a very special guest, Gabby Dizon, the visionary founder of Yield Guild Games (YGG)!

They embark on a deep-dive into the early growth strategies that catapulted YGG to the forefront of web3 gaming. Gabby shares the guild's early adoption of NFT-based scholarship programs and how automation played a pivotal role in scaling their operations.

But that's not all! The conversation takes an intriguing turn as Gabby introduces "quests" as the native ad unit in web3. Justin and Quinn probe further into the role of community in YGG's meteoric rise, exploring how independent community managers and game-native creators have been instrumental in educating new players and efficiently moving them through the funnel.

Whether you're a growth leader, a gaming aficionado, or just curious about the future of web3, this episode is packed with invaluable insights that you won't want to miss. Let's dive in 🎧

Welcome to the first episode of the Web3 Growth Podcast! Join your hosts Justin Vogel, co-founder of Safary, and Quinn Campbell, VP of Growth at Sky Mavis, as they take you behind the scenes of web3's growth dynamics.

Justin and Quinn start off the journey with an in-depth interview - of each other! Get to know your guides as they share their personal stories, from their unique backgrounds in area studies - China and the Middle East - to their current roles spearheading growth strategies at two leading web3 companies. Justin at Safary, the burgeoning tech product taking on attribution in web3, and Quinn at Sky Mavis, the developers behind web3's largest game, Axie Infinity.

Dive into a conversation that goes beyond the usual narratives and into the heart of what it means to drive growth in this exciting new world. How do you navigate the challenges, develop tech stacks, and implement strategies that work in the wild world of web3?

Justin reflects on how studying the Middle East has broadened his perspective and deepened his understanding of how history, culture, and communities shape society. A crucial aspect of growth is understanding people and systems, after all.

Quinn shares his fascinating journey through Asia and traditional mobile games publishing, working with young, ambitious studios and realizing the disheartening realities of the games distribution industry.

This episode is a candid, insightful exploration of the hosts' unique journeys and their strategies for growing B2B and B2C companies in web3. From identifying gaps in traditional industries to implementing strategies in the dynamic web3 landscape, this is a must-listen for anyone interested in the future of digital growth.

Join us for an enlightening conversation that feels long overdue. Let's dive in 🎧