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Web3 Growth Marketing
Web3 Growth Marketing
18 episodes
1 day ago
Web3 Growth Marketing is a podcast for founders, Growth marketers, and community builders looking to scale marketing in Web3. Listen to our conversations with Giga Brains in web3 on their Go-To-Market strategies and Growth Marketing stories; this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem. Join us on Web3 Growth Marketing.
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All content for Web3 Growth Marketing is the property of Web3 Growth Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Web3 Growth Marketing is a podcast for founders, Growth marketers, and community builders looking to scale marketing in Web3. Listen to our conversations with Giga Brains in web3 on their Go-To-Market strategies and Growth Marketing stories; this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem. Join us on Web3 Growth Marketing.
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Marketing
Business
Episodes (18/18)
Web3 Growth Marketing
Why Web3 Brands Should Leverage Data Analytics

In this conversation, Optimus Prime and Chris discuss the significance of data analytics in the Web3 space. They explore how data can inform product development, the importance of understanding user behavior, and the challenges faced by data analysts. The discussion also touches on redefining adoption metrics, building a career in data analytics, and the role of storytelling in presenting data effectively.Chapters00:00 Introduction to Data in Web303:12 The Importance of Data for Web3 Brands05:46 Understanding Data Layers in Web308:17 The Role of On-Chain Data10:47 Challenges in Data Analytics13:17 Redefining Adoption Metrics15:56 Advice for Aspiring Data Analysts18:28 The Importance of Patience and Fundamentals21:29 Building Knowledge Systemically24:13 Analyzing Protocols: A Structured Approach30:57 Finding Your Niche in Web3 Data AnalysisPerfect for web3 Brands that want to understand user needs & insights for product development.Connect with Chris here: https://x.com/chris_onchainConnect with the host: https://x.com/OptimusPriime__Read Our Newsletter here: https://www.blocksandgrowth.com/

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2 days ago
32 minutes 10 seconds

Web3 Growth Marketing
Paycrest Founder: I didn't know I was a blockchain engineer for 3 | Found3s on W3GM

In this engaging conversation with Chibuotu Amadi, founder of Paycrest and NoBlocks, shares how he went from sending 150 job applications in 24 hours to building cutting-edge blockchain infrastructure in Africa.

Chibuotu discusses his battle with impostor syndrome, the power of open source, and why success is “a thousand small repairs.” We dive into the challenges of remote work, the art of coordination, and what it takes to create world-class tech from the African continent.

Chapters


00:00 Trailer

01:37 Sending 150 job applications in 24 hours

06:42 Finding the Right Fit: Gitcoin Experience

11:58 The Importance of Open Source in Web3

16:58 From Early Projects to Global Payment Infrastructure

21:36 Understanding Paycrest: The Future of Payment Routing

27:46 Exploring Use Cases: Beyond Payments

34:13 Challenges of Transitioning to a Permissionless System

38:22 Challenges in Hiring and Team Dynamics

43:10 Insights from Meeting Vitalik Buterin

49:50 Advice for Founders on Building Systems

54:37 End


Perfect for everyone who loves Ethereum, startups, blockchain, or epic founder stories — this episode is full of insights and inspiration. Tune in now!


Like, subscribe, and share to stay in the loop!


Connect with Chibuotu Amadi on X ⁠here⁠

Check out Paycrest website here⁠

Connect with the host ⁠here

Read Our Newsletter here


#Blockchain #AfricaTech #Startups #Web3 #Paycrest #NoBlocks #ChibuotuAmadi #FounderStories #TechInnovation #OpenSource

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3 months ago
54 minutes 46 seconds

Web3 Growth Marketing
Why On-Chain Data Matters for Brands and Protocols

Why On-Chain Data Matters for Brands and Protocols


This conversation delves into the complexities of user retention in Web3, emphasizing the importance of on-chain data for brands.


It discusses various frameworks for data analysis, the significance of event-specific insights, and the role of user personas.


The speakers highlight the current state of data analysis in the Web3 space, the challenges of getting started with SQL, and the necessity of testing assumptions in data queries.


They also explore the creation of meaningful dashboards tailored to specific audiences and the importance of shifting mindsets in data analysis.


Key Takeaways

  • User retention in Web3 is challenging due to high churn rates.
  • On-chain data provides unique insights into user behavior and competitor analysis.
  • Brands often overlook the potential of on-chain data for marketing and product development.
  • Event-specific analysis can yield valuable insights about user engagement.
  • Understanding user personas is crucial for effective data analysis.
  • There is a gap in hiring data analysts in the Web3 space despite the abundance of data.
  • Getting started with SQL doesn't require extensive knowledge; focus on the basics.
  • Testing assumptions in data queries is essential for accurate analysis.
  • Dashboards should be designed with the target audience in mind for maximum impact.
  • The mindset of data analysts should shift from identifying problems to exploring opportunities.


You can connect with Sam on X here

You can access SQL Sunday on YouTube here

You can connect with the host here

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4 months ago
44 minutes 20 seconds

Web3 Growth Marketing
Building a Thriving Web3 Product in Africa

Building a Thriving Web3 Product in Africa | Featuring Toochukwu Okoro


In this episode, we explored the journey of a blockchain entrepreneur from their initial interest in the technology to building products in the African market.


The speaker shares insights on the challenges faced in product development, fundraising, and navigating regulatory hurdles.


Emphasis is placed on the importance of user-centric development, collaboration over competition, and the mindset needed for success in the entrepreneurial landscape.


Takeaways

  • The journey into blockchain often starts with curiosity and intrigue.
  • Building a community is essential for spreading knowledge about Web3.
  • Product development requires experimentation and iteration.
  • Fundraising can be challenging, especially for young entrepreneurs.
  • Understanding the local market is crucial for product-market fit.
  • Tokenization of real-world assets presents new opportunities.
  • Regulatory hurdles can significantly impact product development.
  • User-centric development leads to better product outcomes.
  • Distribution strategies should focus on meeting users where they are.
  • Persistence and a positive mindset are key to overcoming challenges.


Check Out ⁠Useazza⁠ here

Connect with ⁠Toochukwu⁠ here

Connect with ⁠the Host⁠ here

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4 months ago
44 minutes 1 second

Web3 Growth Marketing
Web3 Marketing Strategies to Build and And Scale Communities

Web3 Marketing Strategies to Build and Scale Communities | Featuring Ubong Ephraim


In this episode, we had insightful conversations about Web3 growth marketing with Ubong Ephraim, a Growth Marketer with firsthand experience building and scaling communities in crypto and blockchain.


🔹 How did Ubong transition from Chemical Engineering to Web3?

🔹 Why are scalability and UX the biggest bottlenecks in blockchain adoption?

🔹 What’s the smartest way to start creating Web3 content today?

🔹 What’s the biggest mistake founders make when building engaged communities?


This episode contains insights from content strategy to community growth and crypto adoption challenges.


Tune in now and learn the key Web3 marketing strategies to take your project to the next level!


Connect with TPan On X⁠here⁠

Connect with Me on X ⁠here⁠

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8 months ago
1 hour 15 minutes 10 seconds

Web3 Growth Marketing
Web3 Marketing Strategies to Scale Growth

Hi there,


Web3 marketing can be stressful to grasp at times, so we hosted TPan, a leading expert in Web3 growth marketing to talk about Web3 Marketing Strategies to scale growth


TPan started his career in growth and marketing at companies like Uber and transitioned into the Web3 space through his fascination with NFTs in early 2021. He runs a top-rated Substack newsletter, Web3 with TPan, with thousands of subscribers and is one of the foremost web3 marketing resources out there.


We discussed in detail about:


  • What is on-chain guerrilla marketing and how it works
  • Building a leading marketing Substack
  • Onboarding strategies for Web3 projects to attract and retain users
  • Creating effective memes for marketing
  • Overcoming common challenges in Web3 marketing
  • The significance of TPan's Cool Cats NFT
  • Current trends in Web3 marketing and Iggy Azealas $Mother token
  • Key metrics for measuring marketing success


Looking to learn some exciting strategies? Tune in to gain valuable insights and stay ahead in the Web3 marketing game.


Connect with TPan On X here

Connect with Me on X here

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1 year ago
1 hour 1 minute 12 seconds

Web3 Growth Marketing
B2B and Developer Marketing Strategies in Web3

In this episode of B2B and Developer Marketing Strategies in Web3, we discuss with Dami, a developer marketer and marketing consultant who has worked with leading crypto platforms like Polygon and Blockchain.com


Dami delves into the critical security concerns for Web3 applications, the complexities of marketing these technologies, and the effectiveness of Developer Marketing strategies. He also shares insights from a recent security breach in DeFi and explains CD Security's unique approach to safeguarding the ecosystem.


Tune in for an episode packed with expert insights and forward-thinking strategies essential for anyone interested in the nexus of Web3 technology, security, and marketing.

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1 year ago
1 hour 17 minutes 15 seconds

Web3 Growth Marketing
Community Building Strategies in Web3

Community Building Strategies in Web3

This week, in this insightful episode of the Web3GM Podcast, we dive into the heart of Web3 community management with Paul Rita from Third Academy.

Rita recounts her transition to a community management role, emphasizing the art of building solid connections and the critical role of engagement incentives.

Learn from her experiences and strategies for creating thriving, engaged communities that drive project success in the Web3 space.

This episode is a must-listen for anyone looking to understand the dynamics of effective community management in Web3.

Get in touch:

Paul Rita: https://twitter.com/RitaMkpado

Follow Us:

Twitter: https://twitter.com/_W3GM

Olusegun Prime - https://twitter.com/OptimusPriime__

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1 year ago
59 minutes 39 seconds

Web3 Growth Marketing
Growth Marketing Strategies for Web3 Brands to Achieve Product Market Fit

In this episode of 'Web3 Growth Marketing,' your host Optimus Prime delves into the world of Web3 growth marketing, breaking down the intricacies of achieving Product Market Fit

Explore real-world case studies, including Opensea and Blur, to understand the impact of maintaining brand-community connections.

Learn how iterative development, customer feedback, and genuine community engagement are essential to achieving lasting success in the dynamic Web3 landscape.

Whether you're a growth marketer, a Web3 brand founder, or simply curious about the future of marketing, this episode provides actionable insights to help you thrive.

Don't miss out—tune in and gain the tools to build products people truly care about.

Like, follow, and subscribe for more enriching discussions on Web3 growth marketing.

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2 years ago
37 minutes 44 seconds

Web3 Growth Marketing
Web3 Marketing Strategies to Increase Product Adoption Rate

Web3 Marketing Strategies to Increase Product Adoption Rate

Are you a growth enthusiast, a curious learner, or a web3 brand founder, or do you just love marketing?

Imagine achieving widespread product adoption within your target audience – that's the pinnacle of success!

Join us and discover the power of community dynamics, how to harness the potential of viral loops, and master the art of optimizing onboarding experiences.

Learn how A/B testing can steer your marketing ship, and uncover the magic of exceptional user support in Increasing Product Adoption Rate.

Embrace the secrets to sustainable growth, and learn how high product adoption rates act as catalysts for the web3 revolution. Subscribe now for a journey into success-driven marketing tactics that leave no stone unturned.


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2 years ago
43 minutes 24 seconds

Web3 Growth Marketing
Web3 Marketing Strategies for Web2 brands to Launch into Web3.

In this episode, we delve into the remarkable success story of the Milwaukee Bucks, a $3.5 billion basketball sports company, and their foray into the world of NFTs and Web3.

We analyze their groundbreaking strategy behind the Deer District Cream City All Access Membership Pass and explore how other Web2 brands can successfully transition into Web3.

Discover how the Bucks captivated their existing fan base, created scarcity with a limited NFT collection, and offered exclusive benefits to lucky holders.

Join us as we explore the future of fan engagement using NFT technology and uncover the critical principles for launching a Web2 brand in Web3.

Tune in now and let's grow together!

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2 years ago
23 minutes 22 seconds

Web3 Growth Marketing
How UGC Contents can create a Viral Loop and Increase Viral Coefficient

Discover how Web3 brands are revolutionizing content marketing by embracing User-Generated Content (UGC) and building vibrant communities.

In this episode, we explore the strategies employed by pioneering brands like Pudgy Penguins, Azuki, Yoots, Chimpers, and Celo Blockchain.

By leveraging UGC, these brands create authenticity, social proof, and relatability, replacing traditional content marketing practices.

We delve into the power of community-driven content creation and the viral loops it generates, using examples from Bored Ape Yacht Club, Azuki's Researcher in Residence program, and Celo's Celo Sage program.

Join us as we uncover the unmatched benefits of UGC and ambassador programs for Web3 brands.

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2 years ago
26 minutes 39 seconds

Web3 Growth Marketing
How to Set Up a Web3 Collab Management Campaign

How to Set Up a Web3 Collab Management Campaign

Discover the untapped potential of Collab and Partnership Management for Web3 Brands and Growth strategies on how to execute them at scale. Join Optimus Prime as he delves into the strategies, techniques, and data-driven approach behind successful Collab Campaigns.


  1. From target audience profiling to
  2. Leveraging different chains and ecosystems,
  3. Holder Segmentation
  4. Sales Copy
  5. Campaign Objectives etc


This podcast session unlocks the secrets to generating targeted leads, maximizing conversion rates, and utilizing data for omnichannel marketing. It allows you to gain insights into the role of Collab Managers, the importance of personalized sales copy, and the synergy between marketing and sales teams.


Get ready to revolutionize your marketing efforts. Don't forget to Like and share

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2 years ago
31 minutes 43 seconds

Web3 Growth Marketing
Growth Marketing Strategies to Optimize Discord Traffic Retention and Mastering Web3 Community Building

Growth Marketing Strategies to Optimize Discord Traffic Retention and Mastering Web3 Community Building


Join us in this thought-provoking episode as we delve into the challenges Web3 brands face in this digital era, primarily focusing on the issue of community engagement and retention in the middle funnel.

We uncover the crux of the problem – an unengaged audience, mostly driven by profit rather than understanding and appreciating the brand's ethos, and the tendency of visitors to abandon the brand's Discord platform within a few days.

We’ll discuss an innovative approach to this issue - building and managing a decentralized community through a decentralized team.

So, if you're a community manager, a Web3 brand founder, part of a Web3 marketing agency, or a Web3 marketer looking for effective strategies to enhance engagement and retention in your community, this podcast session is designed with you in mind.

We invite you to listen as we explore more ways to strengthen our strategies and establish stronger, engaged communities within the Web3 landscape.

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2 years ago
34 minutes 17 seconds

Web3 Growth Marketing
Web3 marketing Funnels using growth marketing strategies

Web3 marketing Funnels using growth marketing strategies

Ever wondered about the structure of a Web3 funnel? We've got you covered! This episode breaks down the intricate mechanisms of a Web3 funnel, guiding you through the intricate labyrinth of the decentralized web.

Shedding light on the synergy between growth marketing and funnel optimization, we explore strategies designed to enhance your business growth in the Web3 environment. The fusion of these modern marketing concepts has the potential to revolutionize the way you connect with your audience. In this episode, I talk about Marketing Funnels in General, but go on to dive deep into: 1. Why Funnels are Important 2. Difference between Web2 Funnels and Web3 Funnels 3. The exact structure of a Web3 Funnel; everything you need to know 4. How Growth Marketing Works with Funnel Optimisation.

Whether you're a marketing aficionado or a curious beginner, this deep dive into Web3 funnels and growth marketing will surely captivate your interest.

Don't miss out on this digital adventure that could redefine your marketing playbook.

Tune in and future-proof your strategies today!

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2 years ago
33 minutes 12 seconds

Web3 Growth Marketing
Web3 Influencer Marketing Using Growth Marketing Strategies

Web3 Influencer Marketing Using Growth Marketing Strategies


In this Episode, We go over What Influencer Marketing is generally and we explore other top points like


  • How to launch an influencer marketing campaign
  • State of Influencer Marketing in Web3
  • Growth Marketing Strategies that can be applied to influencer marketing
  • Importance and how to track Influencer campaigns in Web3


This is one episode you definitely would love to listen to. So Strap in and enjoy

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2 years ago
34 minutes 17 seconds

Web3 Growth Marketing
Web3 Marketing Strategies to Reach Your Target Audience

Web3 marketing strategies are essential for web3 brands aiming to reach their target audience in the decentralized web era.

And to effectively reach and engage with their audience, web3 brands must Leverage Top Funnel Marketing strategies.

What are these strategies and how can Web3 marketing be optimised? The answers to these are what we go over in today's Episode.

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2 years ago
11 minutes 14 seconds

Web3 Growth Marketing
Web3 Marketing: Why Your Community Is important for Launching your Brand.

In this week's fascinating episode, we delve into the rapidly evolving landscape of Web3 Marketing and Web3 Growth Marketing. We unpack the importance of community engagement when launching your brand, especially in the decentralized space of Web3.


Discover how fostering a community is not just a strategy, but a necessity for a successful brand launch in the Web3 sphere. We discuss the unique dynamics of Web3 communities and how they are driving the transition from traditional marketing to growth marketing, empowering brands to expand beyond their initial offerings.


We'll delve into the key components of a successful Web3 Marketing strategy and how to align them with your brand's vision. We'll explore the art of fostering a community that is engaged, loyal, and passionate about your brand. You'll learn about the different strategies that can be used to build a robust community.


Tune in as we uncover the power and potential of Web3 Marketing and the critical role of your community in launching your brand. Whether you're an established business exploring the Web3 space or a start-up ready to launch, this episode is packed with actionable insights that will set you up for success in the Web3 world.


Remember, in the world of Web3, your community is not just your audience; it's your co-creator, your promoter, and your success story. Don't miss out on this enlightening journey of Web3 Growth Marketing!

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2 years ago
13 minutes 1 second

Web3 Growth Marketing
Web3 Growth Marketing is a podcast for founders, Growth marketers, and community builders looking to scale marketing in Web3. Listen to our conversations with Giga Brains in web3 on their Go-To-Market strategies and Growth Marketing stories; this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem. Join us on Web3 Growth Marketing.