This episode is Part 3 of a 6-part series exploring the ENCODED Frequency Map™—a framework of six tiers that chart the progression of human frequency, from survival and scarcity all the way to becoming a Frequency Field Conductor. Each episode in this mini-series takes you deeper into one tier at a time, showing how it operates, how to recognize it, and what it takes to move beyond it.

Tier 3 is called ENCODED Activation, and it marks the pivotal shift from awareness to embodiment. Defined by the recognition: “My beliefs, emotions, actions, and intentions shape the reality I live in,” this stage is about experimenting with aligned action, learning to self-validate, and beginning to trust your frequency as the driver of outcomes.

In this episode, Chris Walker explores how Tier 3 shows up across time, money, and relationships, the wobble patterns that cause regressions, and the key practices that stabilize this tier. He also maps the upgrade triggers that move you from inconsistent activation to the stability of Tier 4: Energetic Mastery.

What You’ll Learn in This Episode:

• The core recognition of Tier 3: “My beliefs, emotions, actions, and intentions shape my reality.”

• How Tier 3 is lived: exhilarating aligned action followed by doubt or second-guessing.

• Why authenticity begins to matter more than approval—and how to act on truth despite fear.

• How Tier 3 manifests across time (flow vs urgency), money (abundance vs fear), and relationships (mirrors vs codependency).

This episode is Part 2 of a 6-part series exploring the ENCODED Frequency Map™—a framework of six tiers that chart the progression of human frequency, from survival and scarcity all the way to becoming a Frequency Field Conductor. Each episode in this mini-series takes you deeper into one tier at a time, showing how it operates, how to recognize it, and what it takes to move beyond it.

Tier 2 is called Breaking the Illusion, and it’s a critical turning point in human frequency development. Defined by the belief: “Everything I’ve been taught might be a lie, but I don’t know what’s real yet,” this stage is about deprogramming from societal, familial, and cultural conditioning while beginning to discern truth from illusion.

In this episode, Chris Walker unpacks the signals of being in Tier 2, the traps that prolong it, and the practices that help you break free. He explains why this stage can feel confusing and destabilizing, and why it’s also the launchpad for authentic self-direction, deeper resonance, and the leap into Tier 3: Encoded Activation.

What You’ll Learn in This Episode:

• The core belief of Tier 2: “Everything I’ve been taught might be a lie, but I don’t know what’s real yet.”

• How to recognize Tier 2 through time, money, and relationship dynamics

• Why this stage often feels stuck despite high levels of awareness and consumption

• The traps and fallback loops (performative spirituality, approval-seeking, comparison) that keep people looping in Tier 2

• Core practices that accelerate progression: discernment, self-honesty, unhooking from validation, authentic expression

• The decisive upgrade triggers that propel movement into Tier 3: Encoded Activation

  
  

  Learn more at ⁠encoded.ai⁠

  ⁠Support the ENCODED Mission⁠

  
  

  🎵 Intro music: “Saturday Luv” by Zone+

  Used with permission. All rights reserved to the artist.

This episode is Part 1 of a 6-part series exploring the ENCODED Frequency Map™—a framework of six tiers that chart the progression of human frequency, from survival and scarcity all the way to becoming a Frequency Field Conductor. Each episode in this mini-series takes you deeper into one tier at a time, showing how it operates, how to recognize it, and what it takes to move beyond it.

Tier 1 of the ENCODED Frequency Map is where most people spend the majority of their lives.

In this episode, Chris unpacks how Tier 1 operates beneath the surface, shaping thoughts, emotions, and behaviors without awareness. Defined by the belief: “If I just earn, fix, or prove enough, maybe I’ll finally feel okay,” Tier 1 is a cycle of outsourcing safety and self-worth to money, achievements, approval, or control.

Even high-achievers often live here—burned out, anxious, and constantly chasing the next milestone. Chris explores how Tier 1 shows up across time, money, and relationships, why it feels “normal” to operate this way, and the default loops that keep people trapped.

This episode offers clarity for recognizing when you’re operating from survival frequency, and how awareness is the first step toward breaking the cycle.

What You’ll Learn in This Episode:

• The defining belief of Tier 1: “If I just earn, fix, or prove enough, maybe I’ll feel okay”

• Why 70–85% of people default to Tier 1 regardless of external success

• How Tier 1 manifests across time, money, and relationships

• The hidden ways Tier 1 masquerades as “normal” anxiety, urgency, and burnout

• The traps and default loops (overworking, people-pleasing, suppressing emotions) that reinforce scarcity

• Why awareness of Tier 1 is the first step to shifting into higher frequencies

  
  

  Learn more at encoded.ai

  Support the ENCODED Mission

  
  

  🎵 Intro music: “Saturday Luv” by Zone+

  Used with permission. All rights reserved to the artist.

What if your biggest limitations aren’t real—but unspoken agreements you've absorbed subconsciously?

In this solo episode, Chris Walker reveals 30 “Invisible Contracts”, subconscious beliefs absorbed from culture, school, family, media, and work that quietly dictate how we think life has to be. From the Productivity Contract (your worth equals busyness) to the Suffering as Success Contract (achievement requires grind and sacrifice) to the overarching Reality Contract (believing reality is fixed and outside your control), these hidden agreements keep people stuck, burned out, and unfulfilled.

Chris shares how to identify these contracts, why they’re false, and how to consciously choose new agreements that align with freedom, resonance, and expansion. He emphasizes that awareness is the first step, and that you get to decide whether to keep living by society’s rules or rip them up and write your own.

What You’ll Learn in This Episode:

• The 30 Invisible Contracts that most people unknowingly live by

• Why busyness ≠ worth (and how to break the Productivity Contract)

• How doing vs. being shifts everything about identity, fulfillment, and success

• Why the belief that struggle equals success is a trap that leads to burnout

🎵 Intro music: “Saturday Luv” by Zone+

Used with permission. All rights reserved to the artist.

What if the freedom you’re chasing isn’t out there in money, titles, or followers—but already within you?

In this episode, Chris and Mike dive into the real meaning of freedom, exploring how frequency, self-trust, and authenticity are the true keys to fulfillment. From burnout and anxiety to fulfillment and clarity, they break down how to escape societal conditioning and step into a life that feels expansive, not extractive.

Chris introduces frequency tiers, a framework for personal growth and emotional mastery, while redefining productivity and success in ways that shatter the illusion of hustle culture.

What You’ll Learn in This Episode:

• Why freedom is an internal state, not a financial achievement

• How invisible contracts and societal conditioning keep you trapped

• The relationship between thoughts, beliefs, and emotions—and how to break the loop of anxiety

• The progression of emotional mastery: from being controlled by emotions → to observing → to owning them fully

• The difference between extractive vs. regenerative approaches to business, content, and relationships

• A new definition of productivity that includes creativity, rest, and self-care

• Why reducing drag (fear, self-doubt, toxic relationships) accelerates growth faster than working harder

🎵 Intro music: “Saturday Luv” by Zone+

Used with permission. All rights reserved to the artist.

Leadership, fulfillment, and human potential are no longer defined by how much you know or how hard you work, but instead by the frequency you transmit. In this episode, Chris Walker joins JR Lay to unpack the ENCODED Frequency Map™, a 6-tier diagnostic and transformation framework designed to help you track, understand, and upgrade your frequency.

Together, they explore how frequency, not credentials, money, or status, will shape the future of hiring, leadership, relationships, and communities.

This map provides a clear, actionable pathway to elevate your state of being, from survival and scarcity to becoming a Frequency Field Conductor who can transform systems and societies.

What You’ll Learn in This Episode:

• Why frequency is becoming the ultimate measure of value in the Frequency Era

• How AI has shifted us from the Information Era into a new paradigm of human worth

• The six tiers of frequency development and how to move between them

• How to audit your beliefs, habits, and relationships to unlock transformation

Leadership is evolving in real time with the rapid rise of AI. In this episode, Chris Walker joins Omar Khateeb to explore the seismic shift from the Information Era to the Frequency Era—and why the next generation of leaders will be measured not by what they know, but by the energy they transmit.

Drawing from Chris’s own transformation—from building and exiting Refine Labs to launching ENCODED—he unpacks how leadership, performance, and fulfillment are moving beyond IQ and EQ into a new dimension: Frequency.

Together, they explore:

• The leap from IQ (knowledge) → EQ (emotional intelligence) → Frequency as the ultimate measure of leadership value

• Why a leader’s internal state and frequency inevitably shapes team performance

• Discipline as identity alignment, not willpower, and why most resolutions fail without this shift

• How to audit habits, beliefs, and relationships to unlock transformation

• The collapse of middle management and rise of high-frequency leadership

• Why future communities will organize around frequency rather than status or wealth

Whether you’re leading a team, building a company, or pursuing personal mastery, this conversation offers a roadmap for thriving in the Frequency Era where the greatest advantage you can develop is the energy you embody.

Leadership is evolving in real-time with the rapid evolution and application of AI.
In this episode, Chris Walker joins Garrath Robinson to explore the seismic shift from the Information Era to the Frequency Era and why the next generation of great leaders will be measured not by what they know, but by the energy they transmit.

Drawing from his own transformation, from building and exiting Refine Labs to launching his new venture ENCODED, Chris unpacks how leadership, performance, and fulfillment are evolving beyond IQ and EQ into a new dimension.

Together, they explore:

• The societal leap from IQ (knowledge) → EQ (emotional intelligence) → Frequency as the defining measure of value in life and leadership

• Why a leader’s internal state and frequency inevitably shapes their team’s performance

• Discipline as identity alignment, not willpower, and why most resolutions fail without this shift

• How to audit habits, beliefs, and relationships to unlock personal transformation

• The collapse of middle management and the rise of directly engaged, high-frequency leadership

• Why future communities will organize around frequency rather than status, wealth, race, or background

Whether you’re leading a team, building a company, or pursuing personal mastery, this conversation offers a roadmap for thriving in the Frequency Era—where the greatest advantage you can develop is the energy you bring into every room.

It’s the end of an era.

In this episode, Chris Walker officially announces his exit from Refine Labs through a secondary stock transaction. In an expansive and introspective conversation, he reflects on the full journey of building (and exiting) the company, offering hard-won insights and timeless lessons for entrepreneurs at every stage.

Together, they explore:

• The explosive (and turbulent) growth journey: $3K → $21M ARR in just 3 years

• The content playbook that launched Refine Labs and redefined B2B marketing strategy

• Why detaching your self-worth from business success may be the most liberating thing you ever do

• Chris’s personal evolution through journaling, frequency imprinting, and intuitive decision-making

• The Frequency Map — a framework for identifying and upgrading your internal state

• The vision for ENCODED — a new system to elevate your frequency and design a life of clarity, purpose, and freedom

Whether you’re building something new, navigating burnout, or simply ready for deeper alignment, this episode delivers grounded wisdom, tactical insight, and visionary energy for your journey.

In this episode, Chris Walker joins Cameron Hogan for a mind-expanding conversation about the seismic shift humanity is undergoing—from the Information Era into the Frequency Era.

Chris shares his personal transformation from scaling a $20M business to experiencing a permanent frequency upgrade in early 2025. He explains how traditional success left him unfulfilled and how deep inner alignment became his new metric for impact.

Together, they explore:

• How intuition, environment, and energy are becoming the real levers of transformation

• Why artificial intelligence is forcing humanity to evolve beyond knowledge-based work

• The bifurcation of society into controlled systems vs. frequency-based living

• Chris’s Superpower Protocol for living in alignment: leading-edge experience, zero point, radical self-care, and the production zone

• How time collapses when you operate at a higher frequency—and why hustle is no longer the answer

Whether you're expanding to new layers of your own power or sensing that the old systems no longer work, this episode is a blueprint for stepping into your next evolution.

🎵 Intro music: “Saturday Luv” by Zone+Used with permission. All rights reserved to the artist.

After building an eight-figure business with hundreds of employees and achieving financial success, Chris Walker discovered that money and external achievements didn't provide the freedom he sought. Instead, he began experiencing profound energetic shifts that allowed him to access frequencies beyond conventional reality.

In this episode of We Are Encoded, Chris joins host Tom to share his remarkable journey from operating in what he calls "version 1.0" of human consciousness to experiencing heightened states where he can access future visions, feel energy shifts in his body, and perceive reality beyond linear time.

Here’s what you’ll learn in this episode:

• How Chris moved from a fear-based, scarcity mindset to accessing expanded states of consciousness

• Why financial success alone led to feeling trapped rather than free, especially during Chris's peak wealth in 2022

• The physical sensations that signaled Chris was accessing higher frequencies (like tingling fingers and electricity running through his veins) 

• How our thoughts and beliefs literally create our experience of reality

• Why resistance and negative emotions are valuable signposts pointing to what needs to change 

• The difference between "signal" and "noise" when learning to trust your intuition

• How letting go of planning and control creates space for quantum leaps in progress

• Why children naturally possess heightened abilities that get programmed out of them by society

• The powerful concept of the "calibrated mirror" and how it relates to authentic human connection

Chris explains how he's now able to perceive underlying patterns in reality, including how our educational systems, social conditioning, and relationship with time keep most humans operating at a lower frequency. He shares practical insights about how to begin recognizing limiting beliefs and accessing your own intuitive powers.

This conversation reveals that personal evolution isn't just about techniques or intellectual understanding – it requires embodying new frequencies and trusting the wisdom that comes from within.

After starting his entrepreneurial journey with just $3,000 in the bank and $60,000 in student debt, Chris Walker discovered that true success comes when your business serves your life, not the other way around.

In this episode of We Are Encoded, Chris joins host Chris Maffeo to share why you should create a business that enhances your life rather than consumes it.

Here’s what you’ll learn in this episode:

• Why bootstrapping offers more freedom than venture capital for 95% of businesses

• How clarity creates speed when you remove limiting beliefs and focus on what truly matters

• The surprising truth that Chris felt least free at his peak of financial wealth in 2022

• Why procrastination and negative emotions are signposts pointing to underlying limiting beliefs

• The power of recognizing that your beliefs create your reality

• How entrepreneurs can get trapped trading corporate jobs for investor-controlled businesses

• The difference between busy work and the few key actions that truly drive business success

• Why the best business relationships, partnerships, and customer connections feel effortless

• The importance of understanding every aspect of your business even if you don't perform every role

• How media narratives about entrepreneurial success often hide the complete story

Business is just one little compartment in your life, and Chris explains why the box that holds all the compartments "should be effortless, not hard."

This conversation reveals how paying attention to resistance and negative emotions can lead to greater alignment and fulfillment in both business and life.

–

Thanks to our friends at Hatch for producing We Are Encoded and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

In this episode of We Are Encoded, Chris Walker joins Ross Hudgens to share insights on achieving true freedom beyond just financial success.

After taking his longest vacation ever - nearly a month in Australia, New Zealand, and Fiji - Chris discovered that his businesses could not only survive but thrive without his constant involvement. This experience validated his evolving philosophy on freedom and what it really means to build a business that serves your life rather than the other way around.

Chris reveals that there are actually 10 types of freedom entrepreneurs should pursue, not just the financial freedom that most chase. He explains how letting go of bad clients, delegating effectively, and overcoming the "I'm not good enough" belief pattern can lead to a more fulfilled life and sustainable business.

Here’s what you’ll learn in this episode:

• The concept of 10 types of freedom

• Why financial freedom alone often leaves entrepreneurs feeling trapped

• How letting go of limiting beliefs starts with identifying and replacing them

• The power of journaling to uncover thoughts that no longer serve you 

• Why resistance with clients and team members is a hint that something is misaligned

• The difference between fake delegation and real delegation

• How to build a business that sustains without your constant involvement

• Why true delegation requires allowing others to solve problems their way

• Breaking free from the belief that suffering is necessary for success

• The shift from "I'll teach you what to do" to "You already know what to do"

This episode reveals how business can be a vehicle for living the life you truly want, not just a means to financial success.

–

Thanks to our friends at Hatch for producing We Are Encoded and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

In this first episode of We Are Encoded, Chris is interviewed by James Robert Lay to share his evolution from chasing success to finding inner freedom. 

After building successful businesses but feeling trapped, Chris discovered that transformation begins with changing beliefs, not actions. 

Through journaling, self-awareness, and releasing limiting beliefs like "I need to suffer to be successful," Chris found a path to alignment and fulfillment that anyone can follow with the right mindset practices.

Here’s what you’ll learn in this episode:

• The concept of freedom beyond financial success

• How our thoughts create our emotions, which drive our actions

• The importance of reprogramming limiting beliefs

• Why journaling is a powerful tool for self-awareness

• The difference between "tugboat" and "lighthouse" approaches to helping others

• How to recognize when something feels "off" and trusting your intuition

• Breaking free from the belief that suffering is necessary for success

• The four freedoms: time, relationship, purpose, and money

This episode reveals the transformative power of habits and mindset shifts that lead to true freedom and success. 

–

Thanks to our friends at Hatch for producing We Are Encoded and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.