ResOps w służbie badaniom - czym jest, jak z nim pracować i co on nam dajeOd kilku lat termin Research Ops pojawia się w Polsce coraz śmielej w kontekście organizacji badań. I bardzo dobrze, bo to, co się za nim kryje daje mnóstwo możliwości w ulepszaniu i usprawnianiu procesów badawczych oraz przepływów pracy w organizacjach. Jakie są najbardziej popularne modele ResOps? Z jakich elementów się przeważnie składają? Jak te elementy możemy odkodować i pracować na nich w swoich firmach? Czy warto/nie warto w tym samym czasie pracować na wszystkich elementach tej układanki? Czym charakteryzujesię dobre badanie? Odpowiedzi m.in. na te pytania znajdziesz w tej prelekcji, która dodatkowo wzbogacona będzie o realne i sprawdzone w boju praktyki rynkowe w zakresie wybranych elementów ResOps.
Research hacking. Jak chcieliśmy zrekrutować respondentów i UPS! 💣 zbudowaliśmy zaangażowaną społecznośćNasza opowieść jest o tym, jak zaskakujące bywają efekty współpracy zużytkownikami. Podzielimy się z Wami historią, jak rekrutacja respondentów do badań UX niespodziewanie przerodziła się w zaangażowaną społeczność franczyzobiorców Żabki skupioną wokół technologii. Ta początkowo niewielka grupa przekształciła się wewspółtwórców swojego cyfrowego środowiska pracy, aktywnie uczestnicząc w całym, ciągłym procesie badawczym. To opowieść również o tym, jak dzięki autentyczności i zaangażowaniu pozyskiwać bezcenne dane przy zerowym koszcie. Dołożyliśmy do tegoelement grywalizacji i zyskaliśmy ambasadorów aplikacji biznesowych! Nasza historia pokazuje, jak początkowe wyzwanie może przerodzić się w wartość strategiczną, wzbogacając badania UX i pogłębiając zrozumienie potrzeb użytkowników w niszy, jaką są narzędzia B2B.
Dobre praktyki prowadzenia projektów odkrywczych. Przywództwo, cykl życia, zespół, innowator.
More and more companies are hiring their first ever UXR and this trend will continue in the upcoming years. But being the first researcher at a company is a very special type of challenge. Being the 1st UXR is not just being a “finder”, it’s being a builder: you need to build the infrastructure, the culture and the relationships. In this talk, I’d like to explore what it means to be a builder and how can you get started on this journey.
Navigating the complexities of product development can be daunting, especially when teams lack a complete picture. This session explores the ORCA method, an object-oriented approach that bridges the gaps left between research and design by traditional frameworks. Attendees will dive into real product scenarios, discovering how OOUX and ORCA can be applied from different angles. By understanding system pieces and relationships, teams can improve planning, enhance data strategies, and be confident with designs that align with user thinking. Attendees will learn the principles of Object-Oriented UX (OOUX) and how ORCA fosters a shared understanding, leading to intuitive solutions and efficient development processes. This approach ensures seamless collaboration among product managers, designers, data analysts, researchers, content designers, and engineers, resulting in intuitive solutions and efficient development processes.
Atomic Research is a simple but powerful process which allows you to get richer insights from your research, combine with existing learnings, and makes it easy to share and discover knowledge in a large organisation.
The creator of this process, Daniel Pidcock, will be talking through the process, how it came about, and some tools you can use to implement it in your own work. With time for Q&A at the end.
UX & AI: About collaboration between Product Designers and Data ScientistsAs technologies evolve and AI-powered products become more present, UX designers encounter new types of challenges. Data introduces a new layer to the product experience for users. Thus, in addition to collaborating with software developers, designers now also need to work with data scientists. Based on my academic and industry research, I will share insights about this type of collaboration. I will also explore the differences in the daily workflow with data scientists and software developers, highlighting key skills designers need to learn to increase their effectiveness in this process and shape better products.
This talk is will show you how to teach research. It isn't a talk about 'how you should conduct research' or a typical university lecture on research methods, but instead will provide senior researchers with the tools and confidence to up-skill the rest of their team - and ideally company - on all things research. We're all aware that there is a movement for democratising research, but we need to use the right methods to allow our non-research colleagues to appreciate why, how, and when to conduct research themselves. This talk will help you convince non-researchers to learn research skills, whilst coaching you on the best way to engage non-researchers in up-skilling. The talk will give a context to the idea of democratizing research before providing a framework for teaching research, alongside case-studies and other sources to help illustrate its points.
Gaslight, gatekeep, girlboss! What went wrong in relations between product, design and research people
We are not planning a roast. Nor rant. But there will be some drama, cause the tension between research, design and product people is getting out of control - and discussions on Teresa Torres’ “Continous Discovery” seem to be a symptom, not a source of the problem.
Through our dynamic duet, we want to protect the world from devastation and unite all the people within the product nation. We will go through several fail (or near-fail) stories to identify the main problems in relations between research, design and product people.
Key topics we plan to include:
- What is the real goal of design/product research, and why “mitigating risks” or “building product backlog” are the tips of the same iceberg that might sink our Titanics?
- Where lies the green area between gatekeeping research and fully democratizing it, and why do none of the extreme approaches work?
- What are the most useless results that researchers can bring to the table, and what is the most thoughtless thing that designers and product managers can do with valid results?
- Why are the easiest methods used in the ways textbooks intended not enough, and when do you need researchers with more complex techniques to gain deeper knowledge?
- Why both researchers and designers/product managers are so eager to participate in research theatre with magic formulas (You only need to test with 5 users) and tools of wizardry (Let’s create personas, empathy maps, and customer journeys without research) instead of valid methodology?
We believe that synergy between different product areas is possible and are willing to share our approach tested in complex research and design projects (often completed with external research partners) for industries such as mobility, insurance, banking, and retail.
Let's talk about "Discovery F***ups" - real stories of product discovery gone wrong (from my previous roles and others). We'll dive into fascinating, sometimes funny, sometimes scary examples from the trenches. But these aren't just fails; they're gold for learning. By looking at these mess-ups, we'll pull out valuable lessons to boost your product discovery game. Expect engaging stories, practical tips, and a fresh take on learning from mistakes in the product world. No sugarcoating, just real talk about real failures and the priceless lessons they teach us.
In this session, discover how to effectively align UX research with business objectives to create user-friendly and profitable products. Drawing from my experience as the manager in the largest UX research team in Poland at Allegro.pl, I'll share insights on how impactful research can shape product and service strategies and support the achievement of specific business goals. Learn proven techniques for reducing the gap between UX insights and business targets, ultimately driving better financial outcomes.
Join me to explore practical examples of how UX research enhances strategic planning and accelerates business success. By conducting deep, comprehensive research, we've identified user barriers and leveraged various data types to ensure a holistic understanding. I'll also discuss our methods for balancing multiple business objectives without compromising user experience.
W tym AI nie pomoże. Praktyka prowadzenia badań z niepełnosprawnymi użytkownikami.
Niepełnosprawności nie da się symulować. Modele AI są szkolone bez uwzględnienia potrzeb osób z niepełnosprawnościami.
Znajomość zasad WCAG jest przydatna, warto używać ręcznych i automatycznych narzędzi do testowania dostępności, ale nic nie zastąpi testowania z prawdziwymi, niepełnosprawnymi użytkownikami.
Nasze demo obejmie przykłady aplikacji zawierających nieoczywiste problemy, które mogą być wykryte tylko przez prawdziwego niepełnosprawnego użytkownika.
Podzielimy się naszymi praktycznymi doświadczeniami z badań z udziałem niepełnosprawnych użytkowników, ich zaletami i wyzwaniami z nimi związanymi.
Empowerment młodych! Jak badać młodzież na przykładzie case study badań agencji Hearts&Heads.
Engineers only do refactors and tech debt. Product invents unrealistic deadlines and doesn’t care about quality. Oh, and of course - management doesn’t know what it is doing. Heard any of it lately?
I believe building great products is about finding the sweet spot between processes, structure and culture. Fortunately we can change all of those. Unfortunately, it takes time and a lot of intuition. During this talk I will share my take on how to build and scale product & engineering organisations, all from the point of view of an ex-software engineer turned product & engineering manager.
In today’s competitive landscape, having a personal brand is not just crucial but a powerful tool for standing out and attracting opportunities. And let’s not forget the magic words “passive income” – the dream for many. But how do you actually make it happen?
During this talk, we will equip designers with the knowledge and practical tools necessary to effectively build and transform their design brand into an asset for diversifying their income streams. All without pulling your hair out.
Did you know that 73% of tech recruiters and hiring managers consider a candidate’s online presence, including their personal brand, when making hiring decisions? In a world where many candidates are vetted on social media, why not be the one who leverages this to their advantage?
North Star metric, or how analytics can get your team to align and cooperate
When done right, analytics translates your strategy into simple and actionable metrics. Thanks to this, your teams can use them to focus their effort to achieve the biggest impact possible by working on clearly defined, shared goals. In this presentation, you'll learn about the best ways to get there and typical traps and problems to watch out for. Special focus will be given to the North Star metric: the single product metric that, if you can find it, can coordinate and align the efforts of everyone in the product.
Artificial Managers or Intelligent Managers? What Will Come From The Mix of AI And Management
The impact of AI on developers’ work is already spectacular. But there is another worth considering dimension of AI’s impact - and it is on either management or ways of working. In this speech, I explore the ways in which ChatGPT already transforms how IT teams and companies are managed, how it changes different roles and impacts agile software development methods. I show how ChatGPT can radically improve collaboration and communication, redefine certain practices, and streamline processes. This presentation also includes a plot twist that will reveal more fundamental changes that are still ahead of us all.
Codziennie widzę, jak początkujący programiści no-code próbują tworzyć aplikacje i ponoszą porażkę. Omówię najczęstsze błędy popełniane podczas tworzenia aplikacji na platformach no-code, takie jak nieodpowiednie planowanie, nadmierne komplikowanie projektów i nieefektywne mapowanie procesów. Przedstawię również najlepsze praktyki, które pomagają uniknąć tych problemów, poparte rzeczywistymi przykładami.
Bartek will present a holistic, systemic view on individuals, groups, organizations, products and of course users of these products and clients of these organizations. He will take us for an intense ride through different layers of emotional design and emotions management, based on his experience and situations that he found difficult to face. The talk will include designing for users' emotions, analysis of different layers of designers emotions (resulting from: engagement, responsibility, stress, relationship with others), company emotions management (managing expectations, managing crises, understanding users emotions), different types of designers self emotions (personalities, backgrounds, experience, personal situation), dealing with organization culture emotions, following the leaders or doing against all odds, finding motivation, dealing with different types of ego.
Last but not least, Bartek will remind us of some ground rules of emotional design. How often do we forget about it while focusing on business outcomes and deadlines? And is there still a space for emotions in experience design?
