Kicking off Season 2 of CRO Wizards with the Umniah Adel! 🎉

Our host, Vishesh Agarwal, sits down with Umniah, a global marketing strategist with over a decade of experience in international marketing and digital strategy.

Currently, she is the Media Manager at TableCheck, leading innovative solutions in Japan’s hospitality industry.

She focuses on data, experimentation, and localization to drive success.

With 8+ years of experience in the Japanese market, Umniah has held key roles at byFood, Rakuten, and Rentracks, where she led global marketing efforts, scaled influencer programs, and executed data-driven campaigns that fueled business growth.

In this episode, she covers:

🔹The shifting dynamics of consumer behavior in Japan

🔹How top brands use CRO to improve UX

🔹The role of AI in experimentation and marketing

🔹Localization strategies for market expansion in Japan

localization

🔹Key business metrics that drive real results

Get the inside scoop on data-driven growth and localization. 🎯

Tune in now! 🎧

Chapters:

[00:00] A quick preview of the episode

[01:47] Uminiah and Vishesh kickstart the conversation

[08:00] How customer behavior is shifting in Japan’s hospitality industry

[14:43] Growth metrics to track in hospitality 

[19:18] Prioritizing elements or areas of a website based on your business goals 

[26:00] CRO frameworks and tools to track and analyze user behavior

[30:12] The impact of AI on marketing and user research   

[30:12] The impact of AI on experimentation and marketing

[37:13] UX best practices that work in Japan but are not as popular in other countries

[41:22] CRO maturity in Japan

[43:45] Advice for brands trying to break into the Japanese market

[47:10] Privacy laws & compliance in Japan

[49:40] Future of Japan’s hospitality industry and the role of experimentation

[55:50] Rapid-fire round - One thing you would do differently if you were starting a career in CRO today

[57:00] A newsletter that every CRO professional must follow.

[57:34] Umniah’s book recommendations 

[59:10] Go-to travel destination in Europe

[1:00:14] One thing AI will replace in the next 3 years

[1:00:52] If not a CRO specialist, what other profession would you have chosen?

[1:00:00] One CRO metric people should stop obsessing over

[1:01:49] A dream or goal you want to achieve in the next 3 years

[1:04:32] Final thoughts or messages to share with the audience

[1:05:45] Umniah and Vishesh sign off