In the fast-moving Fintech space, a single wrong experiment can shatter user trust, but staying safe could mean missing huge growth opportunities. ⚡
In the new episode of the VWO podcast, Vinayak Purshan sits down with our host Niti Sharma.
Vinayak is the Associate Marketing Director at Cashfree Payments, India's leading payments technology company, powering over 800,000 businesses. 🎙️
With expertise in social media, paid acquisition, analytics, and multiple tech platforms, Vinayak builds integrated, data-driven marketing systems that enhance Cashfree’s presence and accelerate growth.
In this engaging conversation, Vinayak opens up about his proven strategies for optimizing in a high-trust, high-speed environment where every test is crucial.
Tune in now! 🎙️
Chapters:
[00:00] - A quick sneak peek into the episode
[01:48] - Niti and Vinayak kickstart the conversation
[05:06] - Choose marketing and CRO as a career path
[06:33] - Balancing experimentation with speed, trust, and security in Fintech
[08:51] - Combining quantitative and qualitative data for impactful experiments
[13:13] - A failed or surprising experiment that changed how Vinayak understands user behavior
[16:20] - Extracting learnings from experiments to shape long-term website strategy
[18:19] - Building cross-team collaboration and celebrating failures
[20:23] - Key metrics used to measure CRO success at Cashfree Payments
[23:21] - Mindset shifts that need to happen in experimentation
[25:46] - How VWO supports Cashfree’s experimentation process and their most used features
[29:31] - Using multi-channel insights to improve website testing and drive innovation continuously
[32:07] - Navigating SEO in the age of AI and zero-click searches
[37:22] - The future of experimentation and marketing in Fintech with AI-driven changes
[40:30] - Advice for teams trying to build a CRO culture
[42:50] - Rapid-fire: One thing to do differently when starting a career in CRO today
[43:16] - One thing your non-industry friends still don't understand about your job.
[44:07] - Book recommendations for VWO Podcast listeners
[44:30] - Go-to travel destination
[45:19] - One thing AI will replace in the next 3 years
[45:42] - If not a CRO specialist, another profession you would have chosen
[46:02] - One CRO metric people should stop obsessing over
[46:48] - A dream or goal to achieve in the next 3 years
[47:15] - Niti and Vinayak sign off
In this episode of the VWO Podcast, host Aanchal Mahajan sits down with April Hung, digital consultant and founder of Four Digital.
With 6+ years of experience across New Zealand and Taiwan, April shares how she helps brands turn insights into action and build stronger experimentation cultures.
April’s journey started in New Zealand’s media industry, leading data-driven strategies for one of the country’s largest entertainment groups.
Now in Taiwan, she’s driving the adoption of CRO in an emerging digital market. 🚀
In this episode, you’ll learn about:
✅ Transitioning from a mature to an emerging CRO market
✅ Cultural & organizational factors that shape experimentation in Asia
✅ Which Taiwanese industries are embracing CRO
✅ Overcoming psychological blockers to testing adoption
✅ How AI tools lower barriers for hesitant brands
✅ April’s vision for Taiwan as a future CRO powerhouse
Whether you’re scaling CRO in emerging markets or curious about Asia’s digital optimization landscape, this episode is packed with insights you can act on. 💡
Tune in now and subscribe for more conversations with CRO leaders.
#VWOPodcast #ExperimentationCulture #DigitalExperimentation #APACMarketing #TaiwanDigital #OptimizationStrategy #UserExperienceDesign #AIinMarketing #FourDigital
Design is not just about moving pixels around.
True UX designers know it’s about using the right methods to solve the right problems.
That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon.
In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into:
✅ A repeatable path from problem statement to validated solution
✅ Choosing qualitative vs. quantitative methods without guesswork
✅ Spotting deeper, system‑level issues that UI tweaks can’t fix
✅ Linking research findings to growth, efficiency, and risk metrics
✅ Teaching teams to turn raw data into stories people act on
✅ Proven tips for earning C‑suite buy‑in, even in regulation‑heavy sectors
Hit 'Follow' to stay updated on all new conversations from us.
#VWOPodcast #ProductDesign #UXResearch #UserDesign #B2BPodcast #DesignPodcast #CustomerExperience
In this episode, we sit down with Sanmaya Biswal, the Growth Marketing lead at What's Up Wellness – the health and fitness brand that made waves on Shark Tank India.
Sanmaya's journey is remarkable, starting as an intern at just 17 years old and rising to drive growth for renowned D2C brands like Neeman's and Bummer. Throughout his career, he has tackled critical challenges, including:
🔹 Retaining customers in a competitive market
🔹 Converting COD orders to prepaid
🔹 Increasing average order value
🔹 Enhancing customer lifetime value
His data-driven approach and innovative frameworks have delivered exceptional results, making him a valuable voice in the D2C growth conversation.
🎧 In this episode, Sanmaya shares:
✅ Unique challenges and opportunities facing D2C brands in today's landscape
✅ Key metrics to focus on when running tests and how to prioritize them
✅ Methods for gathering and utilizing customer behavior data
✅ The story behind his 22X ROI campaign using the Sandwich Framework
✅ Experiments that successfully converted first-time buyers into repeat customers
✅ Experimentation maturity in India
✅ The impact of Generative AI on D2C growth strategies
Tune in now! 🎧
Chapters:
[00:00] A quick sneak peek into the episode
[01:50] Sanmaya and Gaurav kickstart the conversation
[03:22] Something exciting in the works for Sanmaya
[05:01] Unique challenges and opportunities for D2C brands today
[13:20] Key metrics to focus on and how to prioritize them
[16:33] Gathering and utilizing customer behavior data
[23:25] The 22X ROI campaign: "The Sandwich Framework" explained
[37:00] How D2C brands can compete against marketplaces
[40:20] Real examples of converting first-time buyers into repeat customers
[49:30] Experimentation maturity among Indian brands
[55:52] Balancing experimentation and personalization
[57:00] Common myths about D2C that need debunking
[1:02:00] The impact of Generative AI on D2C growth
[1:06:55] Best piece of advice Sanmaya has received
[1:08:42] Rapid-fire round - One thing you would do differently if starting a career in Growth Marketing today
[1:09:16] A newsletter that every CRO professional must follow
[1:10:32] Books that you would recommend to our listeners
[1:11:25] Go-to travel destination
[1:11:45] One thing AI will replace in the next 3 years
[1:12:55] If not a Growth Marketer, what other profession would you have chosen?
[1:13:30] One CRO metric people should stop obsessing over
[1:13:57] A dream or goal you want to achieve in the next 3 years
[1:14:18] Sanmaya and Gaurav sign off
Welcome to another exciting episode of CRO Wizards - Season 2, brought to you by VWO! 🎉
In this episode, our host Shaveethira Gopi sits down with Ravi Raj, an experienced product strategist who has been at the helm of building and scaling innovative platforms.
Currently serving as Head of Product at WOO TV, Ravi is shaping a global hub for creators and enhancing live-streaming experiences.
His impressive journey spans leading the development of several groundbreaking products, revolutionizing school communication with the myU App, building Sheroes into a thriving social network for women, and driving innovation at Woo, one of India’s top dating apps.
He later expanded into the world of esports and casual gaming with Mojo Gaming, creating fresh and engaging experiences in this rapidly evolving space.
With his deep expertise in product strategy and growth, Ravi brings invaluable insights into what makes products win in competitive digital landscapes.
In this episode, Ravi shares:
✅ How the product management space has evolved over the years
✅ Essential data points for monitoring product optimization
✅ Strategies for prioritizing features based on business goals and stakeholder input
✅ Methods for fostering an experimentation mindset within product teams
✅ Approaches to personalization in live-streaming experiences
✅ Use cases of experimentation for OTT apps
✅ The relationship between product management and CRO
✅ Common misconceptions about product management
Tune in now to learn from one of the finest product leaders! 🎧
In the latest episode of the CRO Wizards Season 2, our host Piyush Sharma, sits down with Shobhit Garg, Senior Product Manager at Microsoft.
Shobhit brings a diverse wealth of experience across multiple app categories. His expertise spans eCommerce with ShopClues, real estate with Magicbricks, and food delivery with Zomato. 🎉
With his computer science engineering background and over a decade of experience in product development and management, Shobhit offers a unique perspective on the technical and strategic aspects of mobile app optimization.
In this episode, Shobhit shares:
✅ How product management has evolved in the mobile app space over the past decade
✅ The unique challenges of managing different categories of apps
✅ Experience working at Zomato during its rapid growth phase
✅ A case study of UX improvement in the Magicbricks app
✅ Systematic approach to mobile app optimization
✅ Methods for collecting insights to build feature roadmaps
✅ Common user struggles across consumer apps and how to address them
✅ Essential tools for an effective product management workflow
✅ Balancing stakeholder expectations with team management
✅ Key learnings from experiments and personalization campaigns
✅ How Gen AI is changing mobile app product management
This episode is packed with practical advice for product managers, UX designers, app developers, and anyone interested in mobile app growth and optimization!
Tune in now to learn actionable strategies from one of the industry's experienced practitioners!
Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉
In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials.
From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than $18 million in additional revenue, and maintained a win rate of over 50%.
His journey in experimentation began at VWO, and since then, he’s worked with major brands like Decathlon, Charles & Keith, CaratLane, and HappyFresh, helping them scale through data-driven experimentation strategies.
In this episode, Anirban shares:
✅ Essential setups and systems clients should have before starting experimentation
✅ Strategies for securing client buy-in for ambitious testing ideas
✅ Steps to build robust testing pipelines as businesses rely more on paid ads
✅ How to overcome fragmented user insights and create unified data-driven strategies
✅ Technical challenges in conducting server-side tests
✅ Real examples of winning tests and the insights learned
✅ Common experimentation mistakes businesses should stop immediately
✅ When to prioritize micro-metrics over key business metrics
✅ Technological advancements redefining user experience and CRO strategies
✅ Methods for staying updated with evolving CRO trends
Tune in to learn from one of the industry's most experienced practitioners! 🎧
Chapters:
[00:00] A quick sneak peek into the episode
[01:52] Anirban and Vishesh kickstart the conversation
[03:40] What Anirban loves most about working in the CRO industry
[07:55] Essential setups for clients and common gaps in their systems
[11:56] Securing client buy-in for ambitious testing ideas
[14:35] Building robust testing pipelines as organic reach declines
[20:38] Overcoming fragmented user insights for unified strategies
[24:37] Real examples of winning tests and their insights
[31:48] Common experimentation mistakes businesses should stop immediately
[34:38] When to prioritize micro-metrics over key business metrics
[36:50] Technological advancements redefining UX and CRO strategies
[39:25] Staying updated with evolving CRO trends
[41:32] Picking one skill to master instantly
[43:20] Rapid-fire round - One thing you would do differently if starting a career in CRO today
[43:32] A person that every CRO professional must follow
[43:47] Books that you would recommend to our listeners
[44:07] Go-to travel destination
[44:23] One thing AI will replace in the next 3 years
[44:45] One CRO metric people should stop obsessing over
[45:03] If not a CRO specialist, what other profession would you have chosen?
[45:14] A dream or goal you want to achieve in the next 3 years
[45:40] Anirban and Vishesh sign off
In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, our host Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps.
With over 9 years of experience in Product Management, Rajat leads a team of PMs at Paytm to create optimized user experiences and scalable product strategies.
Having worked with both Paytm and PhonePe, Rajat offers valuable insider insights into what it takes to build and grow fintech apps that millions rely on.
In this episode, Rajat shares:
✅ The complete journey of how features move from ideation to release at Paytm
✅ Strategies for aligning business objectives while managing stakeholder expectations
✅ Most effective methods for identifying genuine user pain points
✅ Success metrics from real experiments that offered valuable learnings
✅ The critical 20% that moves 80% of growth metrics in fintech apps
✅ How fintech innovations are fundamentally changing user behavior
✅ Ways AI is being incorporated at various stages of app management
✅ Common myths about app management that need debunking
This episode offers valuable insights for product managers, UX designers, and growth marketers!
Tune in now to learn practical strategies for mobile app optimization! 🎧
Chapters:
[00:00] A quick sneak peek into the episode
[01:48] Rajat and Piyush kickstart the conversation
[03:19] What Rajat loves most about managing mobile apps after 9 years
[05:25] How features move from ideation to release at Paytm
[10:40] Building a culture of questioning and its benefits for product teams
[14:30] Most effective methods for identifying user pain points
[20:55] Success metrics and valuable learnings from real experiments
[27:30] The 20% that moves 80% of growth metrics in fintech apps
[33:45] How fintech innovations are changing user behavior
[39:48] Incorporating AI at various stages of app management
[45:50] Final thoughts and recommended PM resources
[48:47] Rapid-fire round - One thing you would do differently if starting a career in Product Management today
[49:22] The first app Rajat checks every morning
[49:30] Preference between dark mode and light mode
[49:40] A common onboarding mistake that many apps still make
[50:02] A key mobile app metric that often gets overlooked
[50:20] One thing AI will replace in the next 3 years
[50:47] If not a Product Manager, what other profession would you have chosen?
[51:06] A dream or goal you want to achieve in the next 3 years [51:26] Rajat and Piyush sign off
We’re back with another exciting episode of CRO Wizards – Season 2, by VWO Podcast!
Joining us is Yash Kapoor, Product Manager at BellaVita, who’s leading the charge in optimizing user journeys and building smarter digital experiences for the new age consumers.
With over 3.5 years of experience in the eCommerce industry, Yash has worked with both Indian and international brands, including Beyoung, GNC, ThriveCo, Bevzilla, BannerBuzz, and more.
Throughout his career, Yash has been deeply involved in data-driven experimentation, implementing A/B tests to optimize North Star metrics like conversion rate, prepaid percentage, average order value, and engagement.
His primary focus has been increasing user stickiness and retention by refining digital journeys and enhancing the shopping experience.
Hosted by Gaurav Jain, this episode includes real insights and learnings of D2C growth and experimentation. 🎙️✨
In this episode, Yash shares:
✅ How consumer behavior in the beauty industry is evolving from impulsive buying to calculated purchases
✅ Methodologies and tools for staying informed about changing user preferences and trends
✅ The critical role of accessibility in design and how testing ensures better UX/UI
✅ The scope and applications of advanced server-side testing for D2C brands
✅ Strategic test planning and key metrics that D2C brands should focus on
✅ Turning failed tests into learning opportunities for long-term growth
✅ Real examples of successful tests and user behavior findings
✅ Overlap between CRO and product management
✅ Emerging trends in product management and how businesses can leverage them
✅ The transformative role of AI in testing and product management
Tune in now to learn practical strategies for enhancing your eCommerce digital experience and driving growth through experimentation! 🎧
Chapters:
[00:00] A quick sneak peek into the episode
[01:52] Yash and Gaurav kickstart the conversation
[03:40] A typical day in the life of a Product Manager
[05:14] How consumer behavior in the beauty industry is evolving
[07:30] Tools and methodologies for tracking changing user preferences
[08:50] The role of accessibility in design and testing for better UX/UI
[12:41] Types of tests D2C brands conduct and server-side testing applications
[15:40] Strategic test planning and key metrics for D2C brands
[21:34] Learning from failed tests to build iterative growth processes
[24:04] Examples of successful tests and insightful user analysis
[28:16] The overlap between CRO and product management
[30:35] Emerging trends in product management and growth opportunities
[32:06] The role of AI in testing and product management
[33:45] Yash’s favorite way to unwind after a long day
[34:31] Rapid-fire round - One thing you would do differently if starting a career in Product Management today
[35:07] A newsletter that every CRO professional must follow
[36:03] Books that you would recommend to our listeners
[36:50] Go-to travel destination
[37:26] One thing AI will replace in the next 3 years
[38:14] If not a Product Manager what other profession would you have chosen?
[38:36] One CRO metric people should stop obsessing over
[39:03] A dream or goal you want to achieve in the next 3 years
[39:48] Yash and Gaurav sign off
We are back with another thought-provoking episode of CRO Wizards - Season 2, by VWO Podcast! 🎉
In this episode, our host, Vishesh Agarwal, sits down with David McCann, co-founder of Make It Toolkit, a platform that makes behavioral science and game thinking more accessible for businesses.
With a fascinating journey from finance to behavioral design, David now helps organizations tackle complex challenges through behavioral science, AI, and gamification.
His expertise spans strategic advisory, product design, market research, and AI innovations.
Through in-house training and the Make It Public Masterclass, David equips individuals and teams with the tools they need to leverage behavioral insights and design better experiences.
In this episode, David shares:
✅ Psychological biases that prevent businesses from truly understanding user needs
✅ Practical ways to combine behavioral science with AI for business growth
✅ Effective methods for testing and validating behavioral solutions
✅ Where behavioral science and gamification naturally converge
✅ How product owners can use experimentation alongside behavioral science
✅ Common mistakes in customer segmentation and how to overcome them
✅ The important distinctions between product design, UI, and UX
✅ Ethical considerations when using AI to influence customer behavior
✅ How businesses can start making behavioral design central to their growth strategy
This episode offers valuable insights for understanding the psychology behind user behavior and leveraging it for business growth!
Tune in now to learn how you can apply behavioral science principles to create more effective and ethical digital experiences! 🎧
The real power of CRO lies in challenging assumptions and turning insights into impact. 🚀
In the new episode of CRO Wizards – Season 2, Carla Quizon, CRO Architect at Spiralytics, joins host Shaveethira Gopi for an insightful conversation on conversion optimization. 🎉
Carla transitioned from performance marketing to digital experimentation, building a successful CRO pilot program that delivers meaningful results for businesses.
Her approach to testing challenges assumptions and drives data-driven decisions — bringing a refreshing clarity.
From balancing qualitative and quantitative data to positioning CRO as a risk management strategy, Carla offers a unique perspective on building impactful optimization programs.
In this episode, Carla shares:
✅ Key data points for building comprehensive optimization plans
✅ Frameworks and tools for researching user behavior
✅ Overrated and underrated testing best practices
✅ How CRO fits into the overall marketing strategy alongside SEO, PPC, and social media
✅ Insights about her PPC test calculator inspired by experimentation pre-tests
✅ Positioning CRO as a risk management strategy
✅ The evolving role of Gen-AI in shaping CRO practices
Ready to challenge assumptions and make smarter, data-driven decisions? 🧠
Tune in now! 🎧
Timestamps:
[00:00] A quick sneak peek into the episode
[01:50] Carla and Shaveethira kickstart the conversation
[02:54] Something exciting in the works for Carla
[03:33] Balancing qualitative and quantitative data while building optimization strategies
[05:08] Focusing on basic analytics and building on it
[06:11] Frameworks and tools for researching user behavior
[09:05] Overrated and underrated testing best practices
[13:39] Planning experiments to drive key B2B metrics like revenue, and client retention
[16:50] How CRO fits into the overall marketing strategy including SEO, PPC, and social media
[18:28] Importance of optimizing PPC landing pages
[21:20] Insights on Carla's innovative PPC test calculator
[26:22] Running an experimentation program when your website has low-traffic
[30:51] Looking at CRO as a risk management strategy
[35:14] Why guardrails are necessary for experimentation
[38:54] Getting client or stakeholder buy-in for your testing ideas
[42:11] How Gen-AI is shaping CRO and its current limitations
[45:25] ‘Best piece of advice Carla has received - ‘Just go for it’
[46:45] Rapid-fire round — One thing you would do differently if starting a career in CRO today
[47:47] A newsletter that every CRO professional must follow
[48:16] Carla’s 3 book recommendations
[49:06] Go-to travel destination
[49:45] One thing AI will probably replace in the next 3 years
[50:18] If not a CRO specialist, what other profession would you have chosen?
[51:33] One CRO metric people should stop obsessing over
[52:12] A dream or goal you want to achieve in the next 3 years
[53:53] Carla’s final thoughts for the audience
[54:48] Carla and Shaveethira sign off
Welcome to yet another exciting episode of CRO Wizards - Season 2! 🎉
In this episode, we're joined by Pushpendra Sharma, Senior Product Manager at Honasa Consumer Limited, home to popular brands like Mamaearth, The Derma Co, Aqualogica, BBLUNT, Dr. Sheth's, and Staze.
Pushpendra's journey is truly inspiring - from beginning his career at LG and Deloitte to taking the reins as General Manager of Products at CARS24 and shaping the future of digital-first consumer brands.
His expertise in product management and experimentation offers valuable insights for anyone looking to drive impactful growth in their organization.
In this episode, Pushpendra talks about:
✅ Importance of cross-team collaboration in product management
✅ Gaining stakeholder buy-in for challenging ideas
✅ Major shifts in consumer behavior in the beauty and personal care industry
✅ Frameworks for user research through quantitative and qualitative methods
✅ How experimentation can help with risk management and prioritization of ideas
✅ Common pitfalls in product experimentation and how to avoid them
✅ The growing impact of Gen AI on product management workflows
This episode is packed with actionable insights for product managers, CRO specialists, and anyone interested in building better digital experiences!
Tune in now for expert strategies! 🎧
Chapters:
[00:00] A quick sneak peek into the episode
[01:46] Pushpendra and Shaveethira kickstart the conversation
[03:03] Evolving consumer behavior in the beauty and personal care industry
[04:15] A day in the life of a product manager
[05:40] Aligning product roadmaps with business objectives and gaining stakeholder buy-in
[07:45] How experimentation drives risk assessment at Honasa
[09:20] Research frameworks and tools for understanding user behavior
[10:37] Prioritization of ideas in product management
[11:27] Combining quantitative and qualitative data for improved product experiences
[12:30] Features launched or shelved based on test results and user feedback
[14:35] The role of experimentation in the process of releasing a feature
[16:25] Product management challenges at tactical and strategic levels
[18:34] How Gen AI is impacting product management workflows
[20:50] Favorite travel destination
[21:41] Rapid-fire round - One thing you would do differently if starting a career in product management today
[23:46] Newsletters that every product manager must follow[24:16] Pushpendra's book recommendations
[25:29] One thing AI will replace in the next 3 years
[28:20] If not a CRO specialist, what other profession would you have chosen?
[30:47] A dream or goal you want to achieve in the next 3 years
[33:33] Pushpendra and Shaveethira sign off
Kicking off Season 2 of CRO Wizards with the Umniah Adel! 🎉
Our host, Vishesh Agarwal, sits down with Umniah, a global marketing strategist with over a decade of experience in international marketing and digital strategy.
Currently, she is the Media Manager at TableCheck, leading innovative solutions in Japan’s hospitality industry.
She focuses on data, experimentation, and localization to drive success.
With 8+ years of experience in the Japanese market, Umniah has held key roles at byFood, Rakuten, and Rentracks, where she led global marketing efforts, scaled influencer programs, and executed data-driven campaigns that fueled business growth.
In this episode, she covers:
🔹The shifting dynamics of consumer behavior in Japan
🔹How top brands use CRO to improve UX
🔹The role of AI in experimentation and marketing
🔹Localization strategies for market expansion in Japan
localization
🔹Key business metrics that drive real results
Get the inside scoop on data-driven growth and localization. 🎯
Tune in now! 🎧
Chapters:
[00:00] A quick preview of the episode
[01:47] Uminiah and Vishesh kickstart the conversation
[08:00] How customer behavior is shifting in Japan’s hospitality industry
[14:43] Growth metrics to track in hospitality
[19:18] Prioritizing elements or areas of a website based on your business goals
[26:00] CRO frameworks and tools to track and analyze user behavior
[30:12] The impact of AI on marketing and user research
[30:12] The impact of AI on experimentation and marketing
[37:13] UX best practices that work in Japan but are not as popular in other countries
[41:22] CRO maturity in Japan
[43:45] Advice for brands trying to break into the Japanese market
[47:10] Privacy laws & compliance in Japan
[49:40] Future of Japan’s hospitality industry and the role of experimentation
[55:50] Rapid-fire round - One thing you would do differently if you were starting a career in CRO today
[57:00] A newsletter that every CRO professional must follow.
[57:34] Umniah’s book recommendations
[59:10] Go-to travel destination in Europe
[1:00:14] One thing AI will replace in the next 3 years
[1:00:52] If not a CRO specialist, what other profession would you have chosen?
[1:00:00] One CRO metric people should stop obsessing over
[1:01:49] A dream or goal you want to achieve in the next 3 years
[1:04:32] Final thoughts or messages to share with the audience
[1:05:45] Umniah and Vishesh sign off
In this final episode of The CRO Hour by VWO Podcast, host Jomol Ensy Varughese sits down with Victor Pontier, Lead CRO at Making Science.
Making Science is a top digital marketing and technology consulting firm headquartered in Spain, with a growing presence in the UK, US, Portugal, France, and beyond.
Victor has been instrumental in establishing and leading the CRO division of Making Science in France, helping top global brands drive success through advanced personalization strategies. 🎯
Victor dives into:
Key steps to building a successful CRO team – from defining roles to ensuring accountability
Personalization strategies luxury brands use and lessons D2C companies can adopt
Omnichannel optimization and its impact on customer journeys
The role of AI in transforming CRO
Common CRO mistakes and how to avoid them
This episode is a must-listen if you’re looking for actionable strategies to improve your CRO efforts! 💡
Tune in now! 🎧
#CROHour #CROSuccess #Personalization #AIinCRO #MakingScience #ConversionOptimization #VWOPodcast
In this episode of The CRO Hour, host Jinal Shah sits down with Cameron Calder, the Founder of Hype Digital.
Cameron has worked with some of the biggest names in the business, including BMW Motorrad, Interbet, and Tiger Wheel & Tyre, helping these companies achieve great results through experimentation and data-driven strategies.
He's also deeply involved in training top teams on building a strong experimentation culture and constructing effective personalization frameworks.
His expertise in behavioral research and analysis is shaping the future of how brands understand and engage with their audiences.
In this episode, Cameron talks about:
Cultivating a CRO culture that encourages teams to experiment and innovate.
Balancing data-driven decisions and intuition in CRO.
Getting buy-in from leadership
Growing influence of AI on CRO
Choosing A/B testing tools that maximize ROI
Don’t miss out – learn how to optimize your CRO strategy now! 🎙
#CRO #Personalization #DataDriven #A/BTesting #AI #BusinessGrowth #DigitalMarketing #CROCulture #Experiments #TheCROHour
In the new episode of The CRO Hour by VWO Podcast, host Subho Mukherjee sits down with Matt Maidment, Head of CX at REO, a leading digital experience agency based in London.
With four years of hands-on experience in industries like travel, fashion, and eCommerce, Matt brings a wealth of knowledge on creating engaging customer experiences and delivering measurable business outcomes.
Matt has led comprehensive optimization workflows - from ideation and research to in-depth post-test analysis - all aimed at delivering experiences that align with user expectations and also meet key business KPIs.
In this episode, Matt dives into:
Evaluating both successful and failed tests to gather insights, and inform future tests
Balancing quantitative data with qualitative insights, and making they work together
Conveying the value of proposed tests to clients, and securing their buy-in
[00:00] A quick sneak peek into the episode
[02:00] Matt and Subho kickstart the conversation
[04:03] Prioritizing hypotheses and what to test when running CRO programs for clients
[05:50] How Matt secures client buy-in when presenting testing ideas
[07:04] How to balance quantitative and qualitative data in CRO and when to prioritize each type
[08:56] How to implement advanced server-side tests and what factors to consider
[11:10] How to ensure alignment between designers, copywriters, and developers
[12:30] Safeguards to ensure test results are accurate and statistically significant
[14:23] Post-test analysis process at REO and how to approach both successful and failed tests
[16:03] How to decide between an experiment or personalization campaign to address specific friction points
[18:00] Experimentation mindset and maturity level among UK businesses
[19:18] Advice for businesses that doubt the benefits of CRO
[20:51] How AI is impacting CRO
[22:24] Traveling to Mauritius and Tokyo
[22:49] Rapid-fire questions - What would you do differently if you were starting a career in CRO today?
[23:17] Go-to travel destination in Europe
[23:34] One thing AI will replace in the next 3 years
[23:54] Book recommendations for listeners
[24:14] Alternate profession you would have chosen, if not a CRO specialist
[24:30] One CRO metric people should stop obsessing over
[24:50] Dream or goal you want to achieve in the next 3 years
[25:12] Matt and Subho sign off
In the latest episode of The CRO Hour by VWO Podcast, host Subho sits down with Garret Cunningham, Director of Global Optimization at Columbus Global.
Garret leads a dynamic team that crafts cutting-edge CRO strategies, driving client success by aligning optimization efforts with broader business objectives.
Before joining Columbus Global, Garret served as Chief Operations Officer at Endless Gain, now integrated into the Columbus ecosystem, where he played a pivotal role in bringing their expertise to a wider audience.
His deep understanding of both strategic leadership and hands-on optimization gives him a unique perspective on fostering innovation and achieving meaningful results.
In this episode, Garret discusses:
How to boost testing velocity and volume to drive eCommerce growth
The balance between behavioral analysis and competitor insights
The impact of GDPR on user research
Key insights from recent tests
Integrating AI into CRO workflows for better results
Tune in now to learn how you can refine your CRO approach and drive measurable results!
🎧 Listen now!
#CROHour #CRO #eCommerceOptimization #ConversionOptimization #VWO #TestingStrategies #GDPR #CROExperts
In this episode, join our host Shilpa Bharti, as she dives into the evolving world of CRO with Nora Toth, an expert CRO Specialist and Head of Analytics at Intren.
Nora approaches testing and CRO with three key principles: measure properly, analyze in detail, and decide bravely. She focuses on creating well-thought-out strategies for clients to drive impactful results.
With over a decade of experience, Nora shares her fascinating journey into conversion optimization and analytics, providing insights into her unique challenges and how she overcomes them.
Nora dives deep into various key topics like: 💡
Tune in to gain actionable insights from a true expert in the field.
Welcome to another exciting episode of The CRO Hour, brought to you by the VWO Podcast! 🎉
In this episode, host Shilpa Bharti welcomes Joe Johnston, Head of Conversion at Launch.
With over 10 years of experience in digital marketing, Joe is dedicated to helping individuals and businesses discover their growth potential. 🚀
His expertise spans digital communications, strategy, UX, and CRO, and he is also a guest lecturer at UWE and the University of Bristol.
Key takeaways from this episode:
✅ Importance of inclusive design and digital accessibility
✅ User research methods for effective CRO strategy, including heatmaps, recordings, and surveys
✅ Integrating an omnichannel approach for a cohesive user experience
✅ The role of AI in transforming CRO and areas that will always need a human touch
✅ Insights on what businesses often skip in their CRO roadmap
Tune in now for actionable insights! 🎧
Follow the VWO Podcast for more episodes with insights from industry leaders. 🔔
Join us on the latest episode of The CRO Hour series! 🎧
Our host Subho sits down with Thomas Hein, Research & Insights Lead at REO Digital, who brings years of experience in psychology and user research. 🎯
Known for his clear, actionable approach to problem-solving, Thomas dives into the nuts and bolts of what makes user research impactful in today’s fast-paced CRO landscape.
Thomas also holds a PhD in Psychology from Goldsmiths, University of London, which adds a strong foundation to his research expertise. 📚
Thomas dives into:
🔍 Top research methods and tools like session recordings, and user testing
🧠 Key psychological factors that drive online behavior💡 How to turn complex research findings into clear, digestible insights
🤖 How AI fits into the CRO process and what it means for the future of UX research
📈 Low-hanging fruits to kickstart user research
Prepare for a conversation packed with practical advice, expert insights, and a fresh look at the tools and techniques that make research a game-changer in CRO.
🎙️ Tune in now and elevate your CRO game!
[00:00] A quick sneak peek into the episode
[02:19] Thomas and Subho kickstart the conversation
[03:20] Early aspirations and whether entering CRO was always the plan
[04:52] Process of conducting research and collecting insights at REO
[07:09] Tools used for conducting research
[08:38 ]Exploring the role of technology, people, and processes in driving CRO success
[10:42] Psychological factors that impact how users make choices online
[15:29] Surprising behavioral insights Thomas discovered while doing user research for clients
[19:17] Simplifying complex findings for the team to understand and act on
[22:54] Key steps for transitioning from collecting insights to developing a robust research capability
[27:46] Current state of digital accessibility among UK and European businesses
[33:48] Impact of AI on research and its role in the overall CRO process
[40:52] Low-hanging fruits businesses should focus on for leveraging research and insights
[46:14] Rapid-fire round - Go-to travel destination in Europe
[46:28] One thing you would do differently if you were starting a career in CRO today
[46:54] Books that you would recommend to VWO Podcast listeners
[49:03] One CRO metric people should stop obsessing over
[49:48] One thing AI will replace in the next 3 years
[50:42] If not a CRO specialist, what other profession would you have chosen?
[51:54] A dream or goal you want to achieve in the next 3 years
[53:12] Final thoughts or messages to share with the audience
[53:53] Thomas and Subho sign off