In this episode, we sit down with Sanmaya Biswal, the Growth Marketing lead at What's Up Wellness – the health and fitness brand that made waves on Shark Tank India.

Sanmaya's journey is remarkable, starting as an intern at just 17 years old and rising to drive growth for renowned D2C brands like Neeman's and Bummer. Throughout his career, he has tackled critical challenges, including:

🔹 Retaining customers in a competitive market

🔹 Converting COD orders to prepaid

🔹 Increasing average order value

🔹 Enhancing customer lifetime value

His data-driven approach and innovative frameworks have delivered exceptional results, making him a valuable voice in the D2C growth conversation.

🎧 In this episode, Sanmaya shares:

✅ Unique challenges and opportunities facing D2C brands in today's landscape

✅ Key metrics to focus on when running tests and how to prioritize them

✅ Methods for gathering and utilizing customer behavior data

✅ The story behind his 22X ROI campaign using the Sandwich Framework

✅ Experiments that successfully converted first-time buyers into repeat customers

✅ Experimentation maturity in India

✅ The impact of Generative AI on D2C growth strategies

Tune in now! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:50] Sanmaya and Gaurav kickstart the conversation

[03:22] Something exciting in the works for Sanmaya

[05:01] Unique challenges and opportunities for D2C brands today

[13:20] Key metrics to focus on and how to prioritize them

[16:33] Gathering and utilizing customer behavior data

[23:25] The 22X ROI campaign: "The Sandwich Framework" explained

[37:00] How D2C brands can compete against marketplaces

[40:20] Real examples of converting first-time buyers into repeat customers

[49:30] Experimentation maturity among Indian brands

[55:52] Balancing experimentation and personalization

[57:00] Common myths about D2C that need debunking

[1:02:00] The impact of Generative AI on D2C growth

[1:06:55] Best piece of advice Sanmaya has received

[1:08:42] Rapid-fire round - One thing you would do differently if starting a career in Growth Marketing today

[1:09:16] A newsletter that every CRO professional must follow

[1:10:32] Books that you would recommend to our listeners

[1:11:25] Go-to travel destination

[1:11:45] One thing AI will replace in the next 3 years

[1:12:55] If not a Growth Marketer, what other profession would you have chosen?

[1:13:30] One CRO metric people should stop obsessing over

[1:13:57] A dream or goal you want to achieve in the next 3 years

[1:14:18] Sanmaya and Gaurav sign off