Welcome to yet another exciting episode of CRO Wizards - Season 2! 🎉

In this episode, we're joined by Pushpendra Sharma, Senior Product Manager at Honasa Consumer Limited, home to popular brands like Mamaearth, The Derma Co, Aqualogica, BBLUNT, Dr. Sheth's, and Staze.

Pushpendra's journey is truly inspiring - from beginning his career at LG and Deloitte to taking the reins as General Manager of Products at CARS24 and shaping the future of digital-first consumer brands.

His expertise in product management and experimentation offers valuable insights for anyone looking to drive impactful growth in their organization.

In this episode, Pushpendra talks about:

✅ Importance of  cross-team collaboration in product management

✅ Gaining stakeholder buy-in for challenging ideas

✅ Major shifts in consumer behavior in the beauty and personal care industry

✅ Frameworks for user research through quantitative and qualitative methods

✅ How experimentation can help with risk management and prioritization of ideas

✅ Common pitfalls in product experimentation and how to avoid them

✅ The growing impact of Gen AI on product management workflows

This episode is packed with actionable insights for product managers, CRO specialists, and anyone interested in building better digital experiences!

Tune in now for expert strategies! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:46] Pushpendra and Shaveethira kickstart the conversation

[03:03] Evolving consumer behavior in the beauty and personal care industry

[04:15] A day in the life of a product manager

[05:40] Aligning product roadmaps with business objectives and gaining stakeholder buy-in

[07:45] How experimentation drives risk assessment at Honasa

[09:20] Research frameworks and tools for understanding user behavior

[10:37] Prioritization of ideas in product management

[11:27] Combining quantitative and qualitative data for improved product experiences

[12:30] Features launched or shelved based on test results and user feedback

[14:35] The role of experimentation in the process of releasing a feature

[16:25] Product management challenges at tactical and strategic levels

[18:34] How Gen AI is impacting product management workflows

[20:50] Favorite travel destination

[21:41] Rapid-fire round - One thing you would do differently if starting a career in product management today

[23:46] Newsletters that every product manager must follow[24:16] Pushpendra's book recommendations

[25:29] One thing AI will replace in the next 3 years

[28:20] If not a CRO specialist, what other profession would you have chosen?

[30:47] A dream or goal you want to achieve in the next 3 years

[33:33] Pushpendra and Shaveethira sign off