Welcome to another exciting episode of The CRO Hour, brought to you by the VWO Podcast! 🎉

In this episode, host Shilpa Bharti welcomes Joe Johnston, Head of Conversion at Launch.

With over 10 years of experience in digital marketing, Joe is dedicated to helping individuals and businesses discover their growth potential. 🚀 

His expertise spans digital communications, strategy, UX, and CRO, and he is also a guest lecturer at UWE and the University of Bristol.

Key takeaways from this episode:

✅ Importance of inclusive design and digital accessibility

✅ User research methods for effective CRO strategy, including heatmaps, recordings, and surveys

✅ Integrating an omnichannel approach for a cohesive user experience

✅ The role of AI in transforming CRO and areas that will always need a human touch 

✅ Insights on what businesses often skip in their CRO roadmap 

Tune in now for actionable insights! 🎧

Follow the VWO Podcast for more episodes with insights from industry leaders. 🔔