In the latest episode of The CRO Hour by VWO Podcast, host Subho sits down with Garret Cunningham, Director of Global Optimization at Columbus Global.
Garret leads a dynamic team that crafts cutting-edge CRO strategies, driving client success by aligning optimization efforts with broader business objectives.
Before joining Columbus Global, Garret served as Chief Operations Officer at Endless Gain, now integrated into the Columbus ecosystem, where he played a pivotal role in bringing their expertise to a wider audience.
His deep understanding of both strategic leadership and hands-on optimization gives him a unique perspective on fostering innovation and achieving meaningful results.
In this episode, Garret discusses:
How to boost testing velocity and volume to drive eCommerce growth
The balance between behavioral analysis and competitor insights
The impact of GDPR on user research
Key insights from recent tests
Integrating AI into CRO workflows for better results
Tune in now to learn how you can refine your CRO approach and drive measurable results!
🎧 Listen now!
#CROHour #CRO #eCommerceOptimization #ConversionOptimization #VWO #TestingStrategies #GDPR #CROExperts