We are back with another thought-provoking episode of CRO Wizards - Season 2, by VWO Podcast! 🎉

In this episode, our host, Vishesh Agarwal, sits down with David McCann, co-founder of Make It Toolkit, a platform that makes behavioral science and game thinking more accessible for businesses.

With a fascinating journey from finance to behavioral design, David now helps organizations tackle complex challenges through behavioral science, AI, and gamification.

His expertise spans strategic advisory, product design, market research, and AI innovations.

Through in-house training and the Make It Public Masterclass, David equips individuals and teams with the tools they need to leverage behavioral insights and design better experiences.

In this episode, David shares:

✅ Psychological biases that prevent businesses from truly understanding user needs

✅ Practical ways to combine behavioral science with AI for business growth

✅ Effective methods for testing and validating behavioral solutions

✅ Where behavioral science and gamification naturally converge

✅ How product owners can use experimentation alongside behavioral science

✅ Common mistakes in customer segmentation and how to overcome them

✅ The important distinctions between product design, UI, and UX

✅ Ethical considerations when using AI to influence customer behavior

✅ How businesses can start making behavioral design central to their growth strategy

This episode offers valuable insights for understanding the psychology behind user behavior and leveraging it for business growth!

Tune in now to learn how you can apply behavioral science principles to create more effective and ethical digital experiences! 🎧