In this episode of The CRO Hour, host Jinal Shah sits down with Cameron Calder, the Founder of Hype Digital.
Cameron has worked with some of the biggest names in the business, including BMW Motorrad, Interbet, and Tiger Wheel & Tyre, helping these companies achieve great results through experimentation and data-driven strategies.
He's also deeply involved in training top teams on building a strong experimentation culture and constructing effective personalization frameworks.
His expertise in behavioral research and analysis is shaping the future of how brands understand and engage with their audiences.
In this episode, Cameron talks about:
Cultivating a CRO culture that encourages teams to experiment and innovate.
Balancing data-driven decisions and intuition in CRO.
Getting buy-in from leadership
Growing influence of AI on CRO
Choosing A/B testing tools that maximize ROI
Don’t miss out – learn how to optimize your CRO strategy now! 🎙
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